The focus is squarely on growing the market, which is why Scanbuy has recently opened up its ScanLife platform and launched a developer program called Innovation Exchange , a place where developers, marketers, and enterprise providers can access a variety of tools which can be used to launch every part of the ScanLife mobile barcode solution. Offering a platform makes it easier for businesses to use mobile barcode solutions and create awareness of barcodes among consumers and across a broad number of industry sectors. Shortcuts to embedded URLs. Scanbuy in numbers. 15:08]. MORE >>

The reason I believe this is important is that Twitter is a place of links away from its site, people use desktop clients to access it, they use mobile apps, most of which aren’t owned or managed by Twitter. It occurred to me that perhaps Twitter should be doing the reverse and allowing its users to embed content into tweets. Therefore, infact over time does Twitter become a non-entity, simple a technology that is used to communicate rather than a destination for conversation and content. It seems a smart move to me. This is the answer. Powered by WordPress and Hybrid MORE >>

survey of 600 developers, publishers and advertisers — conducted by mobile ad company Millennial Media in collaboration with Digiday, a digital media company, and Stifel Nicolaus, a financial services firm – suggests that Android will make significant gains in 2011. Indeed, Android-based smartphones are becoming a favorite platform for mobile app developers. This dovetails well with the findings of a much more ambitious global developer survey from VisionMobile, a market analysis and strategy firm delivering market know-how to the mobile industry. What really counts. MORE >>

My frustration is reflected in the findings of my colleague Chris Silva ‘s new report, entitled “ Make An App For That: Mobile Strategies For Retailers “ Of particular value is that Chris pivots the report around two major strategies retails can use when it comes to mobile: Enrich:  These strategies are focused on driving transactions and measured in total purchases, purchase size or frequency, and purchase-per-store metrics. The ROImodel is simple — engage mobile buyers and grow the business. What’s Your Mobile App Strategy? MORE >>

New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device. One of the reasons ebooks are proving to be successful is they are mobile , and allow for the consumption of information in real time and location. Location and time are the variables of change that will redefine your industry and mine – and the clues to how that will manifest are embedded in digital technologies. . Quality Will Always Matter. Until next time, Jeff. MORE >>