Social Media Strategery

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Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

So, I have no doubt that we will begin to see influence features embedded into internal social networks with increasing frequency. Unfortunately, despite all the criticism of tools like Klout on the open Internet, there seems to be a demand somewhere for tools that reduce actual people and relationship to numbers.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

Or that local bloggers in other nations can now provide their readership with accurate information because they’re embedded directly with the Department of State’s traveling press corps. Or that people can now talk directly to their Congressman. Use social media but remember why you’re using it.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# By embedding collaborative tools into the daily flow of work, companies can indeed change their cultures to become more transparent and collaborative. Thanks for the post!

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