Adam Sherk

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. –But I embedded multimedia in my release. Or stand over the fax machine feeding through one press release at at time. My news is best of breed!

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

But do the expanded results apply to the embedded news and video listings in the SERPs? But CNN did get two embedded video listings on the page, beating out YouTube: Finally, for the query “mosque near ground zero ABC” NPR and AP got the Google News listings, not ABC.

News 113
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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146
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Rich Snippets: Increase Google Visibility for Reviews through.

Adam Sherk

Initially Google is supporting data on reviews and people. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Review 100
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates. For technical details and instructions see the SearchMonkey News help page. Once the markup is added the enhanced results should appear in Yahoo after the content has been crawled again. Not sure what SearchMonkey is?

Yahoo 101
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. When the PR team is pitching a corporate announcement or a new feature, package, etc. Blogger and influencer outreach.