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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. A Share, for example, can lead to many more people seeing your post. What Are Custom Metrics?

Metrics 214
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 141
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Is This a Custom Conversion Bug?

Jon Loomer

Here’s an example using the Purchase event. Using the example of a purchase, you could segment people by specific product or dollar amount. I tested my custom events to make sure that parameters are still passing, and they are. Notice here how the middle box that should include the parameters is empty.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more.

Eventful 185
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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When Broad Targeting Fails

Jon Loomer

You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. Let’s use the example of link clicks and landing page views to drive traffic. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it.

Embedding 164
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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

SEO 133