Waxing UnLyrical

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. A Chance to Practice.

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How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. For example, “I was wrong to let this carry on for so long.” For example: “I did X as a response to my feeling Y. Guest Post by Kelly Gregorio. Image: Freshcollective via Google, CC 3.0. Instead, explain your behavior.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? The Twitter Player Card allows a fully embedded video to be played entirely within the Twitter platform. Distributed content is an effective way to have more control over your social messaging.

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Bedazzled Tactics Do Not Better Integrated Communications Make

Waxing UnLyrical

I see a lot more pros looking at a multitude of tactics, and how they can play well together ( Matt’s post on Snapchat from Wednesday is a great example of that). Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

I tried to make mine fun, included an image (you know how I love pretty pictures) with the appropriate credit, and embedded a video. For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. Reminder: do not publish this! And nothing else.

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Taking Your Blog Post Series on the Road

Waxing UnLyrical

There’s lots of great examples, but here are four: Combine: gas engine + battery power = hybrid car. The main value of both examples is that you are coaxed to connect with other bloggers. Innovation often comes from combining or subtracting or inverting existing ideas or processes. Image Credit: Nicholas_T via Flickr, CC 2.0.