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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. A Share, for example, can lead to many more people seeing your post. What Are Custom Metrics?

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Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. Features of Facebook Embedding.

Embedding 145
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7 inspiring examples of corporate social responsibility

Sprout Social

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Is This a Custom Conversion Bug?

Jon Loomer

Here’s an example using the Purchase event. Using the example of a purchase, you could segment people by specific product or dollar amount. I tested my custom events to make sure that parameters are still passing, and they are. Notice here how the middle box that should include the parameters is empty.

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When Broad Targeting Fails

Jon Loomer

You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. Let’s use the example of link clicks and landing page views to drive traffic. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Examples Make sense? Let’s provide some more detail by using examples… 1.

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