Jeff Esposito

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Passion works better than celebrity for social fundraising

Jeff Esposito

Throughout the 20-page whitepaper, Livingston and Dunbar offer example after example of regular people outperforming the celebrities for one simple reason – personal connections. The whitepaper is embedded below and if you are in the non-profit space or just interested in the social space, I suggest giving it a read.

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MLB's Social Pulse

Jeff Esposito

For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. Now if only they would start letting their videos be embedded. Now you don’t need to hand me a cold compress, the ole ballgame has embraced social media in a cool way with their new MLB.com Pulse. Enjoy this post?

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