Adam Sherk

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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102
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Search Trend Optimization for Evergreen Content

Adam Sherk

For example yesterday I noticed this tweet from @YahooSearchData : I’m not sure what drove the sudden spike in search activity around “polenta&# but it is a perfect fit for sites that cover recipes, cooking and food-oriented topics. In going through 6-8 embedded news results in most cases the answer was no.

Trends 114
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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

But do the expanded results apply to the embedded news and video listings in the SERPs? Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article.

News 113
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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

Unfortunately a recent example that illustrates this concept in action is Joe Paterno and the terrible events that allegedly took place at Penn State. While the #1 and #2 organic listings are still a general bio and a Wikipedia page, the news onebox at the top and all eight listings under the embedded image results are related to the scandal.

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News.

News 279
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Free Tools for Monitoring Hot Search Trends by Adam Sherk on October 1, 2009 This week Google started embedding a Hot Trends graph at the bottom of search results pages for queries that fall within their top 100 fastest-rising search terms, as seen in this example screenshot: While (..)

Trends 146
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Rich Snippets: Increase Google Visibility for Reviews through.

Adam Sherk

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward. Initially Google is supporting data on reviews and people.

Review 100