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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. The women’s fashion brand also leverages its social platform to educate its audience on their commitment to sourcing ethical materials for each of their garments. View this post on Instagram. ????Research

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Loyalty is Key.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Alternatively, if you’re determined to advertise on Facebook because that’s where the eyeballs are, think about how to tweak your approach to align with the connection-focused nature of the platform, while your YouTube content can be educational and informative.

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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

This hour-long educational program centers on entrepreneurship and aims to provide students with valuable insights into the world of business. 14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.”

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Corporate America steps up to deal with #COVID-19

Janet Fouts

Zoom is offering free services and technical support to nonprofits, medical institutions, and NGOs as well as schools for online education. Apple shut down their retail stores , offered expanded its sick leave policy to cover family issues, set up work from home guidelines. Comcast made their Xfinity hotspots open to anyone for free.

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