Socialized

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How the Economy and Social Media Are Ruining PR

Socialized

The combined effects of social media and a down economy are ruining the PR industry. Certainly staff education program can help close the gap. Or: The Decline and Fall of Western Civilisation. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Relationships are undervalued.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

The airline indicated through its Twitter account “As Dave asked we donated 3K to charity and selected the Thelonius Monk Institute of Jazz 4 music education 4 kids.&# The airline industry in particular, despite its obsession with on time flight statistics, has a reputation for not giving a damn about its customers.