Sherrilynne Starkie

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Industry certification a must for social media career success

Sherrilynne Starkie

Industry programs fit the bill, too. Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. Social Media Certification. Know Your Learning Style.

Industry 170
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What is Earned Media?

Sherrilynne Starkie

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. The result is massive top tier media coverage that raises awareness of the company, educates its target audience and includes those prized high-domain backlinks. Today’s picture is much rosier.

Fashion 409
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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining. According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows.

News 170
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Facebook’s little secret…

Sherrilynne Starkie

We are countering this through education and example. But after some discussion, staff started to understand this was a great starting point for discussion of a serious industry issue and an opportunity establish credibility and leadership among this key customer group. Then they contributed their views to the secret group.

Groups 337
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Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

LinkedIn’s Top Voices list celebrates power users.

News 150
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Measuring what matters in communications

Sherrilynne Starkie

Are we educating the public? Did they mention somebody from my client’s industry? One is behavioral and the other one is about awareness or attitude. I find it helpful when I’m writing a communications strategy to really think that through. What are we doing here? Are we raising awareness? Do we want them to vote us?

Policies 231