Direct Marketing Observations

APRIL 19, 2010

Assuming participation in social networks is going to happen and or is happening, then you need to take an active vital role in education, in creating policies, and creating ground rules for participation. So I mentioned education. Do you know who needs the most education? So the same applies to children. You the parent.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

FEBRUARY 5, 2010

3) On-going social media education ! 7) Create a hashtag around your company, product, or industry and drive the conversations. 12) Set up real time keyword /product/ industry monitoring engines and show them the results. 12) Set up real time keyword /product/ industry monitoring engines and show them the results.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. 12) #SMCEDU Discussions about Social Media / Higher Education. Great discussions.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

JANUARY 12, 2010

Not only does this person slay it when it comes to knowledge of his company’s product, but he also is so on top of the industry and social media in general, that he would be better suited as a strategist than as a sales person. That social media education will, to a certain degree fall to sales people. Why do I say this?

Social Media 170

Social Media Web 2.0 Education Engineering 170

Direct Marketing Observations

MARCH 18, 2015

If I asked you to be the subject matter expert for your company, product and industry for the social media handles that you manage, could you do it? Don’t make the mistake of undervaluing the power of educated engagement in social media. Can you represent your brand via social without sounding like a novice?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

JUNE 19, 2012

Yes there are still lots of nuances to be learnt and still lots of totally unqualified people screwing things up, but that’s in every industry right? And the results speak for themselves.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

NOVEMBER 24, 2010

The semantics of social media education. As an industry we keep redefining what social media is so much, that it’s causing some to go back and redefine what social media is to them. As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media?

Social Media 201

Social Media Mashup Yahoo Mobile 201