article thumbnail

Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Start by gathering information about your target audience such as age range, gender, education, location, and interests. From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Analyzing competition and industry trends to better understand target market preferences.

article thumbnail

Six stats to guide agencies through their 2021 service offerings

Sprout Social

We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. .

Proposal 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) They view diversity not as a trend but as a norm that will shape the future.

Campaign 135
article thumbnail

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. highlight to tweet).

Vimeo 60
article thumbnail

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? It’s kind of the same societal trend, not to turn this into a sociology dissertation, but it is sort of an acceleration of expectations, an acceleration of sort of growing up, I guess, both for people and for companies.

Yahoo 115
article thumbnail

How to develop a winning customer experience strategy

Sprout Social

Use surveys, interviews and focus groups to collect feedback. Educate all departments on how they can contribute towards improving overall customer experience. Sprout’s AI-driven technology sifts through millions of data points to bring you personalized trends, insights and key learnings about your audience.

Strategy 133
article thumbnail

Ask Buffer: How to Create High Quality Content

Buffer Social

If your content is educational, avoid overly complex language and get to the point. This trap is more than just jumping on the latest trend. What trends are most popular right now? Find and invest your time (and sometimes money) into the relevant ones to your niche (I’m in quite a few social media-focused groups).

Content 76