Sprout Social
APRIL 29, 2021
I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. We threw out most of the campaigns we had planned in order to prioritize more educational, supportive content.
Waxing UnLyrical
APRIL 12, 2011
After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? The problem with surveying is that it, allegedly, takes too long. Sound like a pain in the butt?
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Sprout Social
DECEMBER 9, 2020
In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.
Webbiquity SMM
DECEMBER 21, 2010
Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.
Convince & Convert
AUGUST 27, 2015
To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. Don’t get me wrong, I still believe there is a place for focus groups. Find and Engage Influencers. Maybe is is a matter of attention span.
Social Media Network Marketing
MAY 6, 2015
Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. First Thing First, You Need To Be On This Social Media Platform. link] TSU has gained itself a definite Space.
Convince & Convert
JANUARY 8, 2016
Formed as an independent, nonprofit organization in 1936, Consumer Reports serves consumers through unbiased product testing and ratings, research, journalism, public education, and advocacy. “[In] We know this large focus group of experienced copywriters and marketers may be able to identify a Value Focus we’ve overlooked.
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