Six Tips for Better Business Writing

By Gini Dietrich

A couple of months ago, my baby sister, Laney, who is my only sister and who has four children, texted me to say that her oldest, my 13-year-old niece was dying because she had texted LOL to her.

My niece said, “I can’t believe my mom said LOL!” As if my sister is older than dirt and completely clueless about anything hip and cool (ah, teenagers).

Now we have a running joke where we use #mymomsaidlol when something strikes us as hilarious.

Fast forward to earlier this week and I received a text that said, “What r u doing?”

I said, “Is this Bella?”

Laney responded, “No.”

I said, “Y r u texting me like u r 13?”

And, of course, she responded with, “#mymomsaidlol.”

It’s funny because it’s true, but it also drives me INSANE.

We Have Become Lazy

In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*.

The article begins with this story:

When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. “I cringe every time I hear” people misuse “is” for “are,” Mr. Silver says. He also hammers interns to stop peppering sentences with “like.” For years, he imposed a 25-cent fine on new hires for each offense. “I am losing the battle.”

And it’s not just Mr. Silver who is losing the battle. Companies across the country are fighting the same and it’s becoming an epidemic.

Schools have stopped teaching cursive handwriting. That makes sense, of course, as many of us no longer write longhand. But, along with it comes shorthand acronyms—LOL, WTH*$, 2nite, <3, AISI, IMO, OMG —and they’re all reaching corporate world communications.

Heck, they had to create an entire dictionary on the lingo so those of us who didn’t grow up in the text world know how to understand what’s being said.

Homework in Text

It’s not just affecting the business world. According to BBC News, students are turning in homework completely written in text.

My smmr hols wr CWOT. B4, we used 2go2 NY 2C my bro, his GF & thr 3 :- kids FTF. ILNY, it’s a gr8 plc.

It’s fairly easy to figure out this person went to NY to see her brother and his family during summer break, but it certainly takes more energy and thought to figure out what message is being delivered.

If this is how your customers and prospects are being communicated to/with, do you think they’re going to want to do business with you?

But it’s not just text speak that is bringing down business writing and communications. Most don’t know the difference between their, they’re, and there or its and it’s.

Six Tips for Better Business Writing

Following are six tips for better business writing. And, if you’re so inclined, for better social media status updates, too.

  1. Always use spell check. Internet browsers, content management systems, Pages, Word, and most software have spell check built in. Use it!
  2. Cut down on text slang. We all use LOL or OMG or WTH with the best of them, but particularly in business writing, spell out your acronyms. You don’t say LOL when you speak. Don’t write it, either.
  3. Know the difference between your and you’re. Your is possessive, as in “your car” or “your business.” You’re is short for you are. Know which you’re trying to say.
  4. Same for its and it’s. It’s is short for it is. Read your sentence out loud. If you can say “it is” without it sounding goofy, it’s is the proper use. If it sounds ridiculous, you can use its, which is possessive.
  5. The word “that” is rarely necessary. If you can write the sentence without the word “that,” remove it. It’s very rare it’s a necessity.
  6. Stop using the word “like.” Just like Don Silver in the example like above, like too many people like use the word like and it like sounds like really like unprofessional and like demeans like your expertise.

If you want to get serious about your business writing, check out the Associated Press Stylebook, the Chicago Manual of Style, or Strunk and White’s Elements of Style.

What tips would you add to the list?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich