Sat.Dec 15, 2012 - Fri.Dec 21, 2012

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Non-Facebook Users: Please Comment Here

Ari Herzog

Anil Dash is insightful about the differences between the old web and the new web. Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. Danny’s reason? This time, I want to ask a different question.

PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

I’m sure this will come as a ginormous surprise for all of you…. love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. the “telephone”… made its appearance. Humankind is basically a skeptical breed, in my humble(ish) opinion.

Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond).

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites.

How Flickr and Google Help Us Remember

Ari Herzog

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic. The past is a click away.

4 Must-Reads + 1 Must-See On Instagram’s TOS Changes

Firebelly

This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos. Oh, and there’s no way to opt out.

Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. VK: over 100 million users. via VK. LinkedIn: 187 million active users.

Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives). But if you need a few more reasons, here are 10: 1. Yeah! 6.

Instagram Does the Two Step - And Steps In It

Social Media Marketing

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. So what happened?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Big Business Spends on Mass Media, While the Media Gets Personal

Unspoken

Have you notice a big difference in a way brands market to you on a smartphone? Neither have we. And that’s the problem. Big business is still investing in the communication of messages using the mass mediums of television and direct marketing, but they haven't notice the real action is on a different screen; and its personal. It has been almost 50 years since Marshall McLuhan first coined what would eventually become a cultural catchphrase, “the medium is the message” in his 1964 book, Understanding Media: The Extensions of Man. Hamas itself responded in a separate feed.

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Personalizing With Purpose

Buzz Marketing for Technology

Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. billion. Following the Leaders.

Social Network Ad Spend To Rise 48% in Asia-Pacific Region

The Realtime Report

Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North America or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from.

Why Serial Complainers Lose Credibility

Geoff Livingston

Image by Rain. So why do serial complainers lose credibility on and offline? We all know these people, the kvetch or worse, the troll, the person that always brings a storm cloud whenever they discuss an issue. Publicly everyone listens, privately they get dismissed on the back channel as a hater or worse. Eventually, people stop listening all together. parallel to online communities can be drawn.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy.  Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition.  It also has to be clever, inspiring and unique.  respondents had a 75.4%

How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. The founders are industry heavyweights, with incredible backgrounds. And I post great content, and often.

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way?  . ”  The result?

Team 50

How to Download and View your Twitter Archive

Idaconcpts

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Once you have your Twitter archive, you can view your Tweets by month, or search your archive to find Tweets with certain words, phrases, hashtags or @usernames. Here is how to download your Twitter archive.  1. Go to Settings.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Any of Us Can Fall

Geoff Livingston

Image by Gezze Bro. Last summer I shared on Facebook that I had seen a former mentor outside of Starbucks in what appeared to be a state of homelessness. Susan Kuhn asked me to blog about it. waited to publish the psot until I felt comfortable enough to discuss some matters, and so here we are. It’s not just mental disease or “poorness” that causes homelessness. Far from it.

4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they. Digital Insight

Book Review: Stand Out Social Marketing

SocialFish

This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of  Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. Maddie’s Take: “Standing out” is more important than ever, as every company and organization on the planet starts adding to the social media noise. photo credit ). Potluck

CRISIS COMMUNICATION & SOCIAL MEDIA: EVEN WHEN IT’S NOT YOUR CRISIS, IT COULD BE

Myrland Marketing

Times of tragedy seem to bring about the best, the worst and the oddest behavior. The past few years have brought us some of the most powerful communication tools of our times. We thought we had mass communication down pat until Social Media came on the scene. We were humming along, very carefully plotting out messages that we would then place in… Print. Radio. Outdoor. ENTER SOCIAL MEDIA.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Repurpose Traditional Media for Digital Environments

Geoff Livingston

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations. Often you will see novelty items in an office or storefront. Take photos and share this ambience with your online stakeholders.

Home for the Holidays

Waxing UnLyrical

Tomorrow, I’m going “home” for Christmas. To India. It’s bound to be emotional. haven’t been home for Christmas in over 10 years, and I suspect while much has changed, much has probably remained the same. Image: arindam.ttb via Flickr, CC 2.0. It will be a reunion for my family, since all of us siblings will be home at the same time. Home is wherever my husband is.

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Pinterest’s List of Imitators – Part 1

Idaconcpts

The rise of Pinterest as one of the most visited sites on the Internet is well known. The graph above tells the story better than anybody else:  Pinterest and its CEO , Ben Silbermann, have the eyeballs. Therefore, it is not a surprise that there are lot of Pinterest copycats running around. Fast Company released in October 2012 a list of Pinterest imitators. Knockoffs & For the Love of Photos.

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25 Inspired Marketing Predictions for 2013

Convince & Convert

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. Click to read more » social media strategy content marketing cross-channel marketing ebook email marketing exacttarget inspired marketing predictions social media

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. American Apparel Hurricane Sandy Promotion.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. Over the years, “Enterprise 2.0″

Optimize: a Discussion with Lee Odden [Video]

Waxing UnLyrical

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. And time is the most precious thing we have. Yup, that’s a photo of my copy of the book, with all those little flags, and sticky thingummies. And, ideally, start to do it better and better. optimizing B2B v. B2C communications. … and much, much more!

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Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Web marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Create! Working with.

Facebook Contest: Truvia Asks Fans To Drive Business Development

The Realtime Report

Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia, reports ClickZ. The incentive? the company gained 35,000 leads.

Social media offers innovative ways to reach out

SocialFish

This is a guest post by Ekaterina Walter, a social innovator at Intel and the author of “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”. ————– When it comes to community building, social media offers a whole wealth of methods of connecting with existing and new audiences. Sharing news. Potluck

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5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”. Detect Flaws. SHIFT Digital.

Is Amazon The Future Of Media?

Twist Image

What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information with all of this amazing social data that each and every one of us is willingly putting out into the world. Ultimately, the merging of these two data sets is going to create a very visual picture of the modern day consumer that will transcend any of the conventional demographic and psychographic stuff marketing professionals have been able to capture to date. adweek.

2013: Clicks and Mortar

Geoff Livingston

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. The trend extends well beyond sports.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2012. When Susan G.

Abusing the Facebook Attention Chain for Negligible Brand Gain

Convince & Convert

It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans.

Community Management Program Registration is up!

SocialFish

Calling all community managers…! We know you’ve been sitting waiting by your email for this very moment… Registration is up for our Private Community Management Certificate Program !  We’ve had a ton of interest already – this is going to be an awesome crowd, you should be part of it! REGISTER HERE. Contact me at maddie@socialfish.org. In need of a scholarship spot?