Sat.Jul 02, 2011 - Fri.Jul 08, 2011

Trending Sources

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over 17,500 subscribers.

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10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. That being said, here we go!

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over loyal 17,500 subscribers.

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Buy and Sell Influence on Empire Avenue

Ari Herzog

Gobbledygook for the Empire Avenue robots: {EAV_BLOG_VER:cca0b081a4b11fd5}. Nearly a year after its beta launch and after receiving dozens of invitations, I finally gave in and joined Empire Avenue. That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. Gamification comes into play. Influence. Thank you for reading!

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What the Heck Is Google+?

Spin Sucks

I’ve spent the past four days in Google+ , trying to figure out if it’s a Facebook killer , a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends are in there and using it.

Why do People Engage With Brands Socially (Infographic)

Mindjumpers

Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

11 Things I Wish More People Knew About Me

Dave Fleet

If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. Those acquaintances can and do grow into real relationships and real friendships over time, but in many cases they remain loose connections. Measurement turns my crank. Running is my therapy.

Who Will Buy Your.Brand Domain

Ari Herzog

How many companies are willing to spend up to $200,000 to purchase their own domain? The historical fare of.com,net, or.org domains is not at stake here — but a new group of domains that are determined by each purchaser. The current list of 21 generic top-level domains (excluding country-specific domains such as.ca That’s not an option today. Until now. Thank you for reading!

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Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

Gianfranco heads up eCRM at EHS 4D where his remit is to create first class eCRM programmes leveraging data, direct and digital expertise. He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. remember a quote from Lyndon B. Why is it important?

Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. If you weren’t lucky enough to score an invite, here’s a demo to tease you. Which of course means you’ve got to have a Google profile. So why should we think this effort will be a success? You know who you are.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google+ : A Quick Snapshot

Mindjumpers

Tweet G oogle + is everywhere. With a lot of  buzz, the project is launched in its Beta phase and everyone wants to try it out. It’s a social networking web of ideas and elements that’s set to change the way we work with Google. The product was announced on Tuesday and has opened it to a limited group of initial users. User reviews rate it as a hit, though they found the process a little tedious.

The Power of Social Over Search Engines

Spin Sucks

Today’s guest post is written by Paul Sutton. How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. They don’t think about it, they just do it. And they have total faith in the results they receive.

7 Reasons To Attend The Next AllFacebook Expo

Firebelly

Todd Tweedy, AF Expo moderator (l) and Stewart Quealy, Director of Content, Events/Conferences at Mediabistro.com (r). I had the benefit of experiencing this conference as an attendee and speaker. Here are 7 reasons why you should attend the next AllFacebook Expo : 1. Facebook focused education. Facebook has 750 million users and the real opportunity is to for people, and brands especially, to do more with Facebook and its apps. The four conference tracks included Pages & Places , Commerce & Monetization , Applications & Credits as well as Advertising & Targeting.

Smartphone Apps: Smart Marketing Or Fad?

Small Business Mavericks

It seems that smartphone apps are making a big play. They are becoming more and more popular and present themselves as an awesome way for businesses on the go to take advantage of mobile marketing. But is it a fad or this trend here to stay? certainly don’t think mobile marketing is going anywhere. It will only get better. And it seems that smartphones – iPhones and Androids – may stick around as well. But who can predict the future? think, at least, for the near future, you can bet on smartphones to be influential in the mobile marketing arena. smartphone app and a QR code.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How To Start a Blog in 7 Days

Kikolani

This is a guest post by Tony Hue. Sorry, Darren Rowse. just don’t have the commitment to build a better blog in 31 days. Nor do I have $20. In fact, I don’t think anyone needs 31 Days to Build a Better Blog. You have the talent, you have the passion, and, evidently, you have the desire to improve your blog. So join me, young Frodo. Let’s build a blog people want to read. Day 1.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. location marketing Foursquare

#FollowFriday: Margie Clayman

Spin Sucks

I have found a blogger who is a head above everyone else. Yes, including me. She’s a great writer. But then there are lots of us who are great writers. This particular blogger, though, is a fantastic storyteller. didn’t find her all that long ago. Maybe two months ago. She began tweeting some of the Spin Sucks blog posts and I noticed her commenting on other blogs I read.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. Orkut. Picasa.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Prospecting the Social Customer: Same Needs, Different Scale

Conversionation

Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management. Relationship marketing is the building and maintaining of good relationships with customers. prospect is a potential customer. prospect becomes ‘lead’ if he gets [.].

Google: Plus or Minus?

Geoff Livingston

Many folks have reviewed Google+. Certainly the launch went well with pundits acknowledging the significant improvement over past Google efforts and the serious competition it may offer Facebook. However, while Google+ adds to the game, it subtracts from the dwindling pool of time dedicated to social networks. If you have the opportunity, it’s worth a try. Let’s face it.

Three Possibilities for Social Commerce

Spin Sucks

Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores , I screamed, “WHAT ARE YOU DOING?!&#. But then I read that they’re not using the stores to sell; rather to glean customer insight. That made me feel better.

Where is Your Audience?

Stay N' Alive

Google+ is all the rage right now. For those that can get in, it's all they can talk about on Google+. For those that can't get in, it's all they can talk about outside of Google+. Or so it seems - that's what the people I follow and pay attention are doing. Google+ is all about "Circles". We all have different types of "Circles" of friends. In fact, if that's your audience, come see me over there.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Your Community's Network Is Important - Social Media

Social Media Network Marketing

Social Media is a great platform for sharing information. It is a great platform when things go well and people share either what you want them to share or they share on their own a positive note about you / your Brand / your Business. There are various people sharing various matter. People automatically start to prefer a certain platform for a particular aspect. For instance: LinkedIn to show professional side while Facebook Profile Pages for friends and family. Have you tried to track and see if those who are sharing have the network that could be useful to you?

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. In fact recently two radio stations have been completely taken over by Jelli progamming! For example – 94.5

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. Plus makes it exceedingly simple to put your friends in one category, your co-workers in another, etc. Orkut. Picasa.