Sat.Jan 14, 2017 - Fri.Jan 20, 2017

Trending Sources

12 Advanced Google Tricks

SocialFish

Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

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The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy. Note and move on.

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” ” This is how I tend to go about setting social media goals. pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals?

Social Media Automation 101

More Trending

Page Admins Can Have Facebook Remind Them to Update Their Pages

SocialTimes Facebook

Facebook wants to make sure page administrators  don’t let the content on their pages become stale. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshot below with SocialTimes, in which page admins are given the option of setting custom reminders to update their pages. The module reads: We can remind you to update your page on days that are important to you.

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

Simply Measured

Looking for ways to increase profits without blowing your budget ? Give  micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-Influencers and Conversions: How it Works. How to Work with Micro-Influencers.

Gin and Topics: Pixar Easter Eggs in January

Spin Sucks

On this week's Gin and Topics, Pixar gives us a great surprise by releasing it's Disney movie Easter eggs. You'll be astonished at what's out there. The post Gin and Topics: Pixar Easter Eggs in January appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Thanks Obama Gin and Topics: Look Younger and Skinnier in the New Year.

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. We live in a world where Facebook alone has over 1.65 billion active monthly users. It’s a phenomenon that affects both casual users and businesses alike. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. An opportunity to improve. So what’s a marketer to do?

5 Ways to Create an Authentic Social Presence

Simply Measured

Today’s consumer is immune to traditional marketing techniques. Gone are the days when advertisements were photo shopped beyond recognition. Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. Talk back!

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

Twitter Phasing Out Buy Button?

SocialTimes Twitter

Twitter appears to be waving bye-bye to its buy button. commerce platform Shopify  was one of several sites to launch the feature in October 2015 , and Ingrid Lunden  of TechCrunch  reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson  shared the message from Shopify with Lunden: Starting Feb. 1, the Twitter sales channel will no longer be available as a result of the Twitter team pivoting away from its e-commerce focus. Email the Shopify support team at support@shopify.com if you have any questions.

A World Gone Social

Learn how companies must adapt to survive.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. So how do we decide what to set our sights on for the coming year? Let’s get started! “Not finance.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation. Alternatively, compensation may take the form of free product or the cache of being associated with a major brand.

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

UTM Tracking: The Major Key of Social ROI

Sprout Social

What if we told you there’s a free way to prove the value of the links you share on social? Well, there is. We’ve written about UTM codes before , and yet many marketers are afraid of them. We understand why. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. What are UTMS? Oh, everything.

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Social Media Marketing GPS

Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. They expect a more personalized experience online. But we’re seeking alternatives.

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. One way is by setting goals. But which goals should you set? Thank you.

What Star Wars Teaches Us About Content Marketing and PR

Spin Sucks

Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. Catalin Zorzini has more. The post What Star Wars Teaches Us About Content Marketing and PR appeared first on Spin Sucks. star wars: the force awakens useful and relevant content

Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center.

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How to Be Social: A Social Media Manifesto

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. That’s when marketers and salespeople can really use social media to close sales.

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The 11 Top Social Media Management Tools I Can’t Live Without

Socially Sorted

These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . Use  this guide to jump in and give them a spin on the platforms you are marketing on.  . Because I am fussy. Damn fussy. See #6.

Your 2017 Social Marketing Planning Checklist Includes…

Simply Measured

We recently released our 2017 Social Planning Template and Checklist. It’s been a big hit for us. This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. Click to zoom. It’s more work today, but a huge sigh of relief later. You’re flailing in space. First, analyze the performance of past campaigns.

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

8 Stupid Simple Social Media Tricks to Boost SEO

Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work. Reach.

Building My Social Selling Nest at Hootsuite

Koka Sexton

It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. year that was impacted with experiences and decisions that are sure to set the stage for the next decade. 29 2009.

The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences

Katie Lance

It’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Many of you know that I get the chance to speak at conferences all over the country, but I also love attending conferences. This video is all about five quick tips for making the most out of every conference. The five tips I share in the video are: Plan ahead. Don’t overplan.

What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.

Maximizing LinkedIn for Business