Sat.Jan 14, 2017 - Fri.Jan 20, 2017

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Why This Disney Movie is the Ultimate in Content Repurposing

The Social Media Hat

For 23 years, Disney has been marketing and re-releasing this classic, animated film, and with this year's new release, they're demonstrating the pinnacle of repurposing content.

Film 131
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from.

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Social Media Don’ts: 6 Things We Are Still Getting Wrong

Meltwater

It seems like we have been utilizing social media forever. Has it really been that… Read More.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Taking the Mystery Out of Facebook Global Pages

agora pulse

Here at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. They expect a more personalized experience online.

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. You are supposed to focus on its problems and provide the reader with the professional solution. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work.

More Trending

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Successful Pitches to Journalists–Stories from the Trenches

Meltwater

Public relations campaigns often include media outreach. But, as any PR pro who works in… Read More.

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8 Key Steps for a Successful Instagram Takeover

agora pulse

Growing and maintaining your audience on Instagram can be difficult. Using Instagram takeovers are a great way to grow your audience, get new eyes on your brand, or give your audience a “reward” for following you. In this post I’ll outline the key steps in creating a successful Instagram takeover. 1. Define Your Takeover Goals and Benchmarks.

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How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few.

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What to Expect on Social Media During Super Bowl LI

Ignite Social Media

The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to 6x more mentions on Twitter. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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2016’s Top Tweets (and What We Can Learn from Them for 2017)

Meltwater

As January hits its stride, many of us are breathing a sigh of relief. But… Read More.

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4 Tips for Businesses Using Instagram Live Video

agora pulse

Just last week I walked around Harvard Square (Cambridge, USA) while talking with my Instagram followers on an Instagram Live video. It’s both terrifying and exciting to start a live video—when you go live you can’t edit, modify, cut scenes… it’s just you and your audience together, experiencing the moment. How can you use terrifying-yet-exciting Instagram Live video for your business?

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9 Social Media Goals You Can Set for Your Business (and How to Track Them)

Buffer Social

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

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The Complete Guide to Facebook Marketing

Sprout Social

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly

Meltwater

It’s the end of the month again, and every marketer knows what that means: end-of-month… Read More.

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A Year in Review: Top 3 Social Media Themes of 2016

Ignite Social Media

A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. While it’s impossible to remember all the changes that happened, we can help you wrap your head around the biggest social media themes of the year to help you plan for 2017. 1) Video, Video, and More Video.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads ?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely!

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E-Commerce Solutions You Might Not Have Considered

The Realtime Report

E-Commerce Solutions You Might Not Have Considered. If you’ve decided to take the leap and open your own online e-commerce shop, then you’ve probably given some thought as to what application you’re going to use to power it all. While it’s true that most applications do the same thing, there are many of them out there which you might not have thought about.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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2016’s Top PR Blog Posts

Meltwater

What do our five most popular PR blog posts from 2016 tell us about the… Read More.

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How to Track & Analyze Branded Keywords

Sprout Social

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products or services. While those make up the bulk of the keywords for most companies, there’s another area you should pay attention to: branded keywords. What are Branded Keywords? Branded keywords are phrases directly associated with your brand like your company name, specific product names or the company founder’s name.

Brands 71
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How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]

Buffer Social

Do you have big goals you’d like to achieve in 2017? We do, too. In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. That sounds pretty broad, right? And how can social media help us to achieve that vision? The answer is goal-setting. The great thing about social media is that you can achieve so many different types of incredible results.

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How to Maintain Your Company’s Success

The Realtime Report

How to Maintain Your Company’s Success. One of the most rewarding moments in an entrepreneur’s life is watching their business grow successfully. The success can be addictive, because you will want more of it and fast, but only fools rush in. Think carefully about your next move, because one wrong step can make or break your company. Local Support. One of the best ways to grow your business is through local support.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Sidekick 2/5-2/11: Social Holidays, Themes, and Noteworthy Events

Meltwater

Super Bowl Sunday: the ultimate trend-jacking touchdown. Everyone's gathered around the screen, snacking and posting… Read More.

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Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel

Devumi

Jimmy Kimmel is arguably one of the most recognizable TV personalities today. Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage. With just over 8 million subscribers, his YouTube channel sees a whole lot of traffic and his videos get […]. The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi.

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Building My Social Selling Nest at Hootsuite

Koka Sexton

It’s time to turn the page on another year. If I’ve learned anything over the last 41 years of existence it’s that many chapters in our book of life will fade into memory and others will stand out as prominent as a beacon of light. For me, 2016 was a beacon. A year that was impacted with experiences and decisions that are sure to set the stage for the next decade.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.

Mobile 66
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

What if we told you there’s a free way to prove the value of the links you share on social? Well, there is. We’ve written about UTM codes before , and yet many marketers are afraid of them. We understand why. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out.

ROI 64
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Be More Human Without Being Too Personal To Build Your Brand

Twist Image

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online.

Brands 62
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How to Become a Successful Twitter Influencer: Modern Day Trendsetting

Devumi

In the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you […]. The post How to Become a Successful Twitter Influencer: Modern Day Trendsetting appeared first on Devumi.

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#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge

Amy Porterfield

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works? Then this powerhouse mini-training is for you. Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t […].

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Sprout Social Named to G2 Crowd’s “Best Software 2017” List

Sprout Social

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center.