Sat.Jul 23, 2016 - Fri.Jul 29, 2016

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Leave measurement to your heart, not just metrics

Waxing UnLyrical

Guest Post by Emma Hawes. Measurement, in my opinion, is the most misunderstood element of public relations. The reason I chose public relations as a career is because it involves creating and implementing communication plans that facilitate change. However, any goal needs a purpose. Measurement shows if you are influencing people to change their behaviors.

Metrics 148
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Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times during the past 30 days.

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How to Monitor Social Media Conversations Using Agorapulse

agora pulse

Did you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you. Monitoring on Twitter. With Agorapulse, you can discover Twitter conversations containing words or phrases specified by you, filtered by language and location. .

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The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. With 64 million page likes and counting, Tasty sees consistently high levels of engagement on each one of its videos, which are viewed millions of times and boast thousands of comments.

Video 95
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner about how this whole “Die, AVEs, Die!” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Metrics 119
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How to Convert to a Business Profile on Instagram

Jenn's Trends

One of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. This is currently rolling out to all users so if you don’t have it yet, hang tight and you should have it in the coming days. Before I show you how to convert your account to… The post How to Convert to a Business Profile on Instagram appeared first on Jenn's Trends.

More Trending

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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!

Campaign 110
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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. 1. How to Measure PR: A Case Study and Examples. Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. 2.

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What Are Brand Ambassadors and Why Are They Important?

Meltwater

Over the past few years, methods of reaching the target audience have changed significantly. While… Read More.

Brands 112
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5 Essential SEO Tips For Magento Ecommerce Stores

Social Media Marketing

Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa.

SEO 88
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#Rio2016 Campaigns Dominate Social Media This Week!

Audiense

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport!

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Cloud ERP vs. On-Site ERP: Top Considerations

The Realtime Report

Cloud ERP vs. On-Site ERP: Top Considerations. Before you can begin considering specific ERP (enterprise resource planning) providers, it’s important to decide whether you want a cloud or on-site deployment. There are pros and cons to both options, and certain businesses will reap much greater rewards choosing one option over the other. The challenge in focusing on the aspects of cloud ERP vs. on-site ERP is that it will significantly affect your business and inform your decision making.

Sites 85
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Instagram Marketing: The Sky’s the Limit

Meltwater

The Goldmine That Is Instagram MarketingInstagram marketing is becoming increasingly important for many brands, especially… Read More.

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Snapchat’s New Plans for Bitmoji and Twitter Verification Opens Up to All Users | Social You Should Know

Ignite Social Media

Bitmojis are now available for “snapping”, the Twitter verification process opens up to all users and Facebook IQ releases insights into the differences between Facebook and Instagram Users. All in this week’s Social You Should Know. Snapchat’s New Plan for Bitmojis. Last week Snapchat revealed its new plans for Bitmoji. Back in March, Snapchat bought Bitstrips (the start-up behind Bitmoji) for a reported and cool $100 million.

Badge 85
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Best Free SEO Tip for 2016

Kikolani

Preface. Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees. But I do love my job, and in years, working with eCommerce businesses, dancing around the Pareto principle, and falling asleep in the middle of 15k+ list of keywords, I’ve devised some effective strategies organically boosting SEO. One of the best strategies I’d like to share with you is knotted around a keyword research and a competitors research.

SEO 77
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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Hashtag 76
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Proving Marketing ROI: The Metrics You Should Report

Meltwater

Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.

ROI 107
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How Games Are Providing More Than Visual Entertainment

The Realtime Report

How Games Are Providing More Than Visual Entertainment. Gone are the days where we’d rely upon our video games for mere passive entertainment, as there’s now a brand new generation of games that are determined to impinge upon our daily lives in a much more visceral way. From globally acclaimed augmented reality hits to some casino games that have the potential to provide some real life prize winnings, it’s clear that the simple platform game is a thing of the past.

Compete 76
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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4 Key Ways to Impress Clients with Your Social ROI

agora pulse

Return on Investment, otherwise known as ROI, is the cornerstone of your business. If you can’t demonstrate that the client is getting a good return on the money they are paying you, and the time they are putting into their business relationship with you, then as an Agency you will struggle. In this post, I’ll show you how you can prove your social ROI to your customers.

ROI 73
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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? Well, that opportunity is now on Snapchat. Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse.

API 69
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How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who

Meltwater

Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.

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The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Sometimes I was lucky and my posts would strike a chord with someone, they’d get shared or make their way up the Google rankings but in most cases, they’d remain dormant.

How To 72
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9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields.

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The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

Meltwater

In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

Loyalty 87
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10 best content marketing tools

Socialmedia.biz

Website Grader, Open Site Explorer & 8 more tools. Post by Kate Simpson. C ontent marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary. Instead of complicating your life by testing tools that don’t work, you can try some of the most efficient options out there.

Tools 61
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Should My Agency Use Social Media Automation?

agora pulse

“Should I use social media automation or can I simply post organically?” We have this conversation about once a month in our office with clients. Let me tell you, there are pros and cons for both, and ultimately we always end at the same point. Social media automation works, but there needs to be a balance and a strategy. Social media is a tool for building a relationship, thought leadership, and a tool to ultimately turn relationships and influence built into transactions for your b

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5 Ways You Can do LinkedIn Advertising

Devumi

Learning all of the ways to do LinkedIn advertising, and growing your business in both a B2B and B2C setting, is an avenue no company can ignore. The thing about LinkedIn advertising is that there are many ways you can go about it, with plenty of customization and targeting. Online marketing is about much more […]. The post 5 Ways You Can do LinkedIn Advertising appeared first on Devumi.

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Best Free SEO Tip for 2016

Kikolani

Preface. Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees. But I do love my job, and in years, working with eCommerce businesses, dancing around the Pareto principle, and falling asleep in the middle of 15k+ list of keywords, I’ve devised some effective strategies organically boosting SEO. One of the best strategies I’d like to share with you is knotted around a keyword research and a competitors research.

SEO 60
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Sidekick 8/14-8/20

Meltwater

This week is the bee's knees! From World Honeybee Day to Soft Serve Ice Cream… Read More.

77
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#120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer

Amy Porterfield

Are you looking to create amazing bonuses that will make your offer irresistible? Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop. I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, […]. The post #120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer appeared first on Amy Porterfield | Online Marketing Expert.

Course 53