Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. This post is written by Jonas Klit Nielsen from the Mindjumpers blog.

During last night (European time) a bunch of emails started ticking in from Facebook. The headline reads: “Your weekly Facebook Page update”.

It’s no secret that Facebook is trying to build up the page to become more and more valuable for business, and in this respect, statistics are the way to go.

The page insights have been available for a while and they give you something to navigate with, but when we deliver weekly reports to our clients, we still have to manually figure out how many new fans have joined since last week and so on. And only if you have more than 10.000 fans on a page you will be able to see the page impressions.

The new report from Facebook is simple – but very valuable. It gives you the following numbers:

– Total number of fans

– Number of fans joined this week

– Number of interactions (compared to the number last week)

– Number of visitors to your page this week and last week – which is the most interesting

Being able to track the numbers of visitors to your page is absolutely something shows the value of the page.

Next step could be showing referral links and page impressions for pages that do not have 10.000 fans – all delivered in a weekly report.

But it’s a good start – so thank you Facebook

And by the way – join mindjumpers on facebook – it gets in the report Facebook.com/Mindjumpers