Sat.Mar 20, 2010 - Fri.Mar 26, 2010

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Influence is everywhere, but it's up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can

The Most Important Blog Post You'll Probably Never Read

Viper Chill

This blog post is quite long so you probably shouldn't read it. To the 50% of visitors who are still with me, I'll say now that less than 1% of you will get to

We're Addicted to Social Networks: 48% of Us Check Them in Bed


Were Addicted to Social Networks: 48% of Us Check Them in Bed. If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people's lives, stats like these should help put them to rest

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer). Tweet This! Digg this!

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

I wasn't going to write about SXSW (South by Southwest). After being asked by countless people what I thought of it and whether they should attend next year, I gave in. Rather than write a comprehensive overview, I decided to just fill

8 Tips on Guest Posting Your Way to Twitter Dominance


I'll be honest: I'm a bad tweeter (or twitterer?). I've been on Twitter for about seven months, and I only have 680 followers. It's been a struggle, mainly

5 Key Points about Social Media


Today's Test Post

Taylor Marek

Hey guys, This is a test post to see if twitterfeed will actually update my facebook fan page or not. If this works, it will cut down on the amount of work I need to do and automate another task. I am also thinking of doing a

Search Engine Optimization: Recovering Lost Traffic and Links on your Website

Bill Hartzer

Wouldn’t it be great to be able to magically discover traffic and links to your website without having to do a whole lot of work? Well, there is a way to do this without having to break the bank or even look at your Google Analytics. In fact, in order to properly recover lost traffic and links to your website, you have to stay away from Google Analytics and any other web analytics software that you’re using that relies on JavaScript. Here is how to recover lost traffic, and links, to your website without having to pay anything. Some people have JavaScript turned off. Digg this!

5 Commonly Misunderstood Things on Twitter


As Twitter evolves, many things become either forgotten or ignored. There are mistakes that people make because they're new or unaware, but sometimes people

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Key Points about Social Media « idaconcpts


Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Over the last few weeks, I've been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I've noticed that

8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. No no no… That is certainly not the case. On the contrary, I still make mistakes. But what about you? And lets assume you’re going to make some mistakes. You know what they say? Rapidly.

The #1 Secret to Follow Friday Success


Have you ever been the lucky recipient of a #followfriday or #ff from a friend on Twitter? It's a great feeling when someone goes out of their way to

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Report: Social Media + Email = More Power

Social Media Marketing

A new report from eMarketer shows how combining the strengths of email and social media can lead to better results. You'll recall around these parts the discussion of " Silent E." Now this report teases that out a little more. It's about how two complementary marketing practices can be used more wisely to engage customers in less of a disjointed way. Personally, I think it's about time.

Facebook About to Drop a Bomb on Foursquare?


Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. I don’t think so. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. think this is low, and I also think it is too soon for Foursquare to sell. More on 4sq in a moment.). The Yelp iPhone app alone had around 1.25 million users back in January, compared to around 500,000 today on Foursquare*.

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Social Media Affecting BtoB Buying Behavior

Proactive Report

Credit: Intersection Consulting.  . A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. . Push vs Pull. Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps.  Now The Role of Content. Forums.

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How to Get Ignored on Twitter


Twitter is a great tool for people and business but many still use it wrong or just have no clue what's going on. Some of these people are mis-informed and some

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Use Google Analytics to Track Inbound Links from Social Media Profiles


Use Google Analytics to Track Inbound Links from Social Media Profiles. You can track referrals from Facebook or Twitter in Google Analytics, but what if you want to track specific links within your social media profiles to measure

Is social media better than sex? | Sherrilynne Starkie

Sherrilynne Starkie

Does Google Want Brands in Your Social Circle?

Adam Sherk

Share with Google Buzz. children sitting in a circle. It has been a couple months since Google Social Search was made available in beta to all users on, so I thought I would revisit it from a marketing perspective

How to Use Twitter to Poach Customers


Many companies like Dell or Moonfruit have discovered Twitter as a separate sales channel. Both use rather similar strategies: They either offer special discounts or work with giveaways to attract followers, drive traffic to their sites

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Domain Names for Sale: Why You Should Buy a Keyword Rich Domain Name

Bill Hartzer

One of the best kept secrets of the search engine optimization and search engine marketing industry is the expired domain name auctions that exist out there. If someone does not renew their domain name, it is frequently put up for auction on by the registrar itself, like Godaddy. Sure, you may have an existing website. Or just resell the domain to one of those companies. Share this on

The Perfect Storm in Customer Service

Buzz Marketing for Technology

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Just ask Dell regarding their batteries that caught fire.

Dave Barnes & Matt Wertz: Music & Social Media Done Right

Jason Yormark

One of my favorite things to see regarding social media is when one of the products, services or dave things I enjoy use it effectively. It's surprisingly rare, but I'm finding more instances of this happening

“Social email marketing” launches on Facebook

Social Media Citizens

Note: This is the guest post from This blog is all about the impact of social media on marketing in general and on email marketing, specifically. The Social Marketing Forum and its Facebook page are all about

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. Using a new site called “ Siteminis “, you can do just that. Share this on Digg this!

Hook A Facebook Fan Up: They're Looking For Discounts


In last week's post Facebook Fans Mean Business (And Are More Likely To Buy) I shared information from a new report that revealed people feel more inclined to purchase from brands they are fans of on Facebook - as well as suggest those

Dave Barnes & Matt Wertz: Music & Social Media Done Right.

Jason Yormark

How music artists Dave Barnes & Matt Wertz have used social media in their music careers

I am writing a new free book and would like your help (prize inside)

Josh S Peters

The book is going to be called “Twitter Says” and I'm not going to be writing it so much as compiling it. For the next 2 months I'm going to be asking various questions via Twitter about all kinds of subjects

Ian Sanders gives us the lowdown on SXSW10

Gemma Went

My friend and colleague Ian Sanders spent the last week over in Texas at SXSW where he was talking about his latest initiative, Unplan Your Business. Ian kindly agreed to do a quick video on his main takeouts from the event

auDA misuse of power?

Laurel Papworth

I registered about a year ago ,to create an online community of people annoyed with Optus. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. It auto updates with tweets from Twitter, blog posts, Facebook, whatevers. Good, bad, indifferent – all can be seen and discussed on OptusPoo. IhateMicrosoft becomes …? Cheers.

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. “Having our SortPrice Facebook Store brought Equestrian Collections closer to our fans and helped make our 4th quarter a banner one.&#.

Do you check weekly reports from your Facebook Fan Page?

Social Media Citizens

Note: Social Media Citizens collaborate with different blogs in Europe. The bloggers we collaborate with are also the co-founders and admins behind the Social Marketing Forum. This post is written by Jonas Klit Nielsen from the

Top 10 social media, marketing and pr links from last week

Gemma Went

Here are the top 10 social media, marketing and pr links I found useful last week. Hope you do too. How to do PR in New Media The secret of successful company blogging 5 Tips for More ReTweets Twitter's New @Anywhere Platform Three

How People Respond to Your Online Content

The Marketing Blog

One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year, which describes how people react to your content. What I really like is the visualization and the manner in which it has been clustered

Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

google analytics opt out plugin Up until just a few minutes ago when I started reading some reports about what I'm about to tell you, I've been a huge Google “junkie”. start off my morning standing at Starbucks waiting for my latte

Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though. In fact what this  simply means is that those 2 aforementioned companies have merely carved out a niche for themselves in a space that Twitter doesn’t necessarily play in, though they have added an LBS type feature as of late.