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| | SCOTT GOULD MARCH 22, 2010 The 7 Things Nestlé Should’ve Done UPDATE : I have also published a follow up post on What Nestlé Should Do Now. The latest Social Media disaster happened last week as Nestlé got literally slammed on Facebook. Here’s Here’s how it happened, what lessons we can glean, and what Nestlé should’ve done: 1. Social Media presence doesn’t inherently fix your offline problems and perceived questionable ethics. It began with a Greenpeace campaign attacking Nestlé who are pupportedly purchasing palm oil from companies that destroy rainforests. Takeaway : Be prepared for Social Media to amplify offline opinion. | | | | | | | | | |
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VIPER CHILL | MONDAY, MARCH 22, 2010  The Most Important Blog Post You'll Probably Never Read
This blog post is quite long so you probably shouldn't read it. To the 50% of visitors who are still with me, I'll say now that less than 1% of you will get to MORE >> -
TWITIP | WEDNESDAY, MARCH 24, 2010  How to Get Ignored on Twitter
Twitter is a great tool for people and business but many still use it wrong or just have no clue what's going on. Some of these people are mis-informed and some MORE >> -
MARKETING VOICES | WEDNESDAY, MARCH 24, 2010 Kudos From Renowned August Capital Venture Capitalist David Hornik
I was extremely complimented to discover a blog post about venture branding that gave me great kudos in my work with clients. Although August Capital is not currently a client of my firm, David Hornik a general partner there wrote about his impressions of what it takes to great venture branding and felt I did an excellent job. As we all know, having others think well of your work is the best, so I am very happy to share that with my Marketing Voices listeners. David Hornik is certainly one of those people so I was especially thrilled to know he thinks I do great work! Part 3 of 3. MORE >> -
IDACONCPTS | THURSDAY, MARCH 25, 2010 5 Key Points about Social Media
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SCOTT GOULD | WEDNESDAY, MARCH 24, 2010  The Social / Broadcast Matrix
I wrote last week about ‘ Broadcasting Social Media ‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social , then that says something about the channel that is used, and the content that is delivered through the channel. Is it the case, then, that you can have social content delivered through a social channel ? Or can you have broadcast content delivered through a social channel ? MORE >> -
- It pays to provide Support with Social Media BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 23, 2010
- Facebook About to Drop a Bomb on Foursquare? SOCIALIZED | FRIDAY, MARCH 26, 2010
- 5 Key Points about Social Media « idaconcpts IDACONCPTS | THURSDAY, MARCH 25, 2010
- 8 mistakes you can avoid making in social media DIRECT MARKETING OBSERVATIONS | FRIDAY, MARCH 26, 2010
- 5 Commonly Misunderstood Things on Twitter TWITIP | FRIDAY, MARCH 26, 2010
- People Don’t Remember What Was Said, They Remember How They Felt SCOTT GOULD | FRIDAY, MARCH 26, 2010
- Is Social Media a Left or Right Brain Activity? - Jeff Korhan JEFF KORHAN | FRIDAY, MARCH 26, 2010
- The Perfect Storm in Customer Service BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 25, 2010
- 8 Tips on Guest Posting Your Way to Twitter Dominance TWITIP | THURSDAY, MARCH 25, 2010
- How People Respond to Your Online Content THE MARKETING BLOG | FRIDAY, MARCH 26, 2010
- Why Twitter Still Matters DIRECT MARKETING OBSERVATIONS | TUESDAY, MARCH 23, 2010
- We're Addicted to Social Networks: 48% of Us Check Them in Bed PAMORAMA | SUNDAY, MARCH 21, 2010
- Recap: Looking through the future at Southwest By Southwest #sxsw. EXTANZ | MONDAY, MARCH 22, 2010
- Today's Test Post TAYLOR MAREK | MONDAY, MARCH 22, 2010
- 9 Social Media Topics that Need To Die | Brass Tack Thinking BRASS TACK THINKING | THURSDAY, MARCH 25, 2010
- The Problem With Great Advice FEVER BEE | MONDAY, MARCH 22, 2010
- Social Media ROI and Obliquity FRESHNETWORKS | FRIDAY, MARCH 26, 2010
- Greg Verdino: What is content? GREG VERDINO | THURSDAY, MARCH 25, 2010
- Digital Early Adopters: What has changed? TRENDS SPOTTING | THURSDAY, MARCH 25, 2010
- StumbleUpon’s Solid New Changes NOWSOURCING | THURSDAY, MARCH 25, 2010
- Social Media Affecting BtoB Buying Behavior PROACTIVE REPORT | SATURDAY, MARCH 20, 2010
- Pledge Your Weight Loss, Feed Others | Bare Feet Blog BARE FEET STUDIOS | SUNDAY, MARCH 21, 2010
- It's like birthing an elephant. only wordier. GREG VERDINO | TUESDAY, MARCH 23, 2010
- Report: Social Media + Email = More Power SOCIAL MEDIA MARKETING | WEDNESDAY, MARCH 24, 2010
- How Much of Your B-to-B Marketing Budget is Going Towards Social. TRADESMEN INSIGHTS | TUESDAY, MARCH 23, 2010
- Facebook Insights from Social Media Club Hawaii | Bare Feet Blog BARE FEET STUDIOS | SATURDAY, MARCH 20, 2010
- The #1 Secret to Follow Friday Success TWITIP | SATURDAY, MARCH 20, 2010
- Hello – Is that really you I’m talking to? PROACTIVE REPORT | SATURDAY, MARCH 20, 2010
- Search Engine Optimization: Recovering Lost Traffic and Links on your Website BILL HARTZER | WEDNESDAY, MARCH 24, 2010
- Social Media: The Paradox of Choice SOCIALNOMICS | THURSDAY, MARCH 25, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | THURSDAY, MARCH 25, 2010
- Drew McLellan - The Marketing Minute: Meet the Authors of Age of. DREW'S MARKETING MINUTE | SUNDAY, MARCH 21, 2010
- auDA misuse of power? LAUREL PAPWORTH | MONDAY, MARCH 22, 2010
- Domain Names for Sale: Why You Should Buy a Keyword Rich Domain Name BILL HARTZER | SUNDAY, MARCH 21, 2010
- Meet the Authors of Age of Conversation 3! DREW'S MARKETING MINUTE | SUNDAY, MARCH 21, 2010
- If I had a Yammer…* « Wisdom London WISDOM LONDON | MONDAY, MARCH 22, 2010
- Learning Curves for Social Media Analysis NET-SAVVY EXECUTIVE | FRIDAY, MARCH 26, 2010
- The Aggression of ASAP DIGIGEN | TUESDAY, MARCH 23, 2010
- Does Google Want Brands in Your Social Circle? ADAM SHERK | WEDNESDAY, MARCH 24, 2010
- Are You Strategic? by Mark W. Schaefer DANNY BROWN | TUESDAY, MARCH 23, 2010
- Fixing the broken windows in your online community FRESHNETWORKS | WEDNESDAY, MARCH 24, 2010
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