Sat.Apr 24, 2010 - Fri.Apr 30, 2010

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

20 Top Twitter Monitoring and Analytics Tools. The Twitter fail whale error message. Image via Wikipedia. Social media is much more than a way to stay connected and to have fun: it's a way to market yourself, your business

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Digg this!

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Though I've written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I've never talked about many of my

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

I started this letter before f8, so for the record, it's not about anything new. However, it even holds more water as a result. While Facebook is introducing new developments, they are losing sight of the old issues that are mostly

In the Future, We'll All Have 15 Minutes of Privacy

Social Media Marketing

Taking my inspiration from Andy Warhol (who famously said "In the future, everyone will be world-famous for 15 minutes"), I first used the above phrase two years ago at a Streaming East Conference, where I was on a panel with Steve Garfield and Sarah Austin. It seems more relevant now than ever, thanks to some developments last week that touched on the concept of privacy. And rightly so: Zuckerberg prefaced it with the remark that it would be "one of the most transformative things for the Web we've ever done." So what was it? not only on Facebook, but across the entire web. That's right.

Search Engine Optimization Tip: Check Your 404 Errors

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple: check your 404 error pages on your website. SEO Tip: Check your website server log files for 404 errors. Google Analytics is not enough. In fact, you will not find 404 errors by looking at Google Analytics, or even in Google Webmaster Tools. The bottom line. Digg this!

How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

Atom Thought

Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them. You also know about the power of interactivity and how small, relevant and continued snippets of information can keep your fan based engaged and growing. Is it difficlut.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Pew Internet released their Government Online report today, and it's chock FULL of great statistics. If you get an opportunity, I highly recommend reading

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

There has been a lot of news and reaction around Facebook's new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. News and content sites are a natural fit for participation and Facebook is

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

Internet Evolution has come up with their first-ever list of the top 100 most innovative and influential people in the Web 2.0 world. In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. In the search category, the heads of Google , Microsoft , and Yahoo! were named, but surprisingly Jason Calacanis of Mahalo was named, as well.

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner.  This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing. Here are a few more of the key findings and my own observations. The Biggest Question. This year, questions about ROI top the list. Expertise Without Experience?

Average Email Campaign Stats of MailChimp Customers by Industry

Idaconcpts

7 Twitter Tips for Health Professionals

TwiTip

As a medical, health, wellness or fitness professional, you may have been lured into using social media tools such as twitter to promote your brand, promote

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. It’s amazing that I can be so immersed in it and not really see what is going on. What is the common theme there?

Is Facebook’s Social Graph Beacon 2.0?

Socialized

With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. With Facebook users comes their friends; incorporate these connections to make your product more engaging. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML. All of this raises interesting privacy concerns.

How to Market to Millennials

Idaconcpts

My Favorite 2010 Search & Social Awards Nominees

Kikolani

This past Monday morning, when I started my day with the usual routine checking of my TweetCaster mention alerts, I was greeted with the following tweet from @LorenBaker : Talk about a great start to the day. In just a few hours, I had the Search and Social Awards banner in my sidebar and had sent out a tweet asking readers for support. Nominees for Best SEO Blog of 2010. Daily SEO Tip. GrokDotCom.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

We didn’t mean that transparent…

Direct Marketing Observations

Transparency and openness are so 2008 and you’re so 2000 late. OK so I’m paraphrasing Fergie of the Black Eyed Peas a bit there. But I have a simple point to make with a larger concern. look at these latest headlines. Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Does social media breed inequality? Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc

Goldman Sachs Story Highlights Classic PR Blunder

Socialized

Within the past 10 days I have told someone “Don’t put into an e-mail, chat, a tweet, a Facebook status update or anywhere else something you don’t want on the front page of the New York Times.” It’s classic communications advice. And yet, Goldman-Sachs executives are apparently too stupid and too arrogant to show any such restraint. The U.S. In email messages, “Lloyd C. Blankfein, the bank’s chief executive, acknowledged in November 2007 that the firm had lost money initially. But it later recovered by making negative bets, known as short positions, to profit as housing prices plummeted.

Report: social media concerns for companies | Sherrilynne Starkie

Sherrilynne Starkie

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Who is the Modern Media Consumer? [Infographic]

Pamorama

Who is the Modern Media Consumer? Infographic]. The ways in which people are consuming and engaging with news and media is quickly changing. The sheer number and type of available media outlets, coupled with the regularity of access

SHOULD A CEO BE FLUENT IN SOCIAL MEDIA?

Myrland Marketing

I just finished reading an interesting post on Mashable, Should CEOs Be Fluent In Social Media? It is an interview with Forrester Research CEO George Colony by Mashable's Barb Dybwad. There were some valid points made

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

Posted: April 26th, 2010    By: Jason Breed. On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers.

Fetching Friday – Resources Mashup & Embracing Life

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Search & Social Awards nomination, and what’s coming up on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Blogging / Writing. How to be an honest blogger without being a jerk. Attending a sponsored blogger event – a guide for newbies. The best ways to find blogs to guest post for (and when it’s good to say no ). ways to build online authority and expand your readership. Business / Career / Finance.

How to serve the sale through social media (Part 1)

Social Media Citizens

serving the sale. Sales, sales, sales – there is only one final and ultimate goal for any business. Don't get me wrong, I understand that companies have to build relationships, develop brands and cherish their communities

From Branded Content Publishing to Networks (Madonna vs. Lady Gaga)

Geoff Livingston

A written narrative of my #NextLevel Hawaii Keynote… There’s nothing worse than performing before an empty venue. Yet isn’t that what most nonprofits and companies do on the social web? The rush to play with new tools in this scary Brave New World has been the focus. We’ve seen the many, many successes, and yet organizations find they rarely succeed. No one follows us.&#.

Social Media Press Releases and Social Media Newsrooms – Just Good PR

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. And of course we were delighted that he chose a social media press release about the Social Media Roadmap webinar series I did with Marketwire as his example.). News Releases. Back in 1906 press releases came into being. They were crafted for that medium.

Is Your Content in Need of a Refresh?

Kikolani

This is a guest post by Steve Lazuka of Interact Media. Anyone who is in blogging and business will know only too well that the world never stands still. There is always a new product, an exciting development or an emerging trend. Keeping up-to-date is what keeps a website healthy and competitive. It can therefore be surprising that many professionals have online sites where the website content is stale and in desperate need of a refresh. Consider your website is a shop window. Onsite Components. URL Structure. Are your URLs short, and less than three categorical levels? They should be.

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And Not Or

Net-Savvy Executive

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook! more robust.

Top 10 social media, marketing and pr links from last week

Gemma Went

Here are last week's top 10 social media, marketing and pr links. Enjoy. Ning and Customer Betrayal 11 Signs You Are An Old School Twitter User Marketing feedback: This just looks horrible! LikeMinds Insights Here's how the new Facebook

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

Average Email Campaign Stats of MailChimp Customers by Industry.

Idaconcpts

Mashable Outtake: Tweetsgiving’s Stacey Monk (@staceymonk)

Geoff Livingston

One of my recent columns on Mashable tied together overarching themes from mega charity events like Twestival , 12for12k , Tweetsgiving and CrisisCamps. To get the information, I interviewed the four organizers cited in the article. Each interview was fantastic and informative in its own right. The following is Stacey Monk ‘s Twestival interview. How did you achieve that?

Online Video For Business: Strut Your Stuff

Bare Feet Studios

Slide show on Online Video is available at slideshare.net. Let's discuss the data, technology, and humanity trends that make online video so powerful for business. This presentation was given at the Next Level Social Media Hawaii

Spotify goes social | Sherrilynne Starkie

Sherrilynne Starkie

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