Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making. I’ve just started reading Christopher Barger ‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section stood out to me: “The individual connections and

Social Media 353

Social Media Loyalty Conversation Buy 353

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

Blogger 343

Blogger Survey Newsletter Features 343

SocMed Sean

MARCH 24, 2012

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger. In case you haven’t read my earlier articles, I’m actually very impressed with Pinterest and their approach to social sharing. I even took a stance that Pinterest may be the next raging social network and edge Google+ further to the back-burner.

Applications 279

Applications Tumblr StumbleUpon Issues 279

Mindjumpers

MARCH 26, 2012

Tweet An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved. For example, our Facebook and Twitter accounts are a place for our story telling, where we tell our own life stories through pictures, videos and words.

Social Media 274

Social Media Case Study Communities Brands 274

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Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

Case Study 256

Case Study Blogger Study Campaign 256

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.

Wikipedia 289

Wikipedia API Policies Privacy 289

Mindjumpers

MARCH 28, 2012

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

Study 272

Study Activities Social Media Nielsen 272

yMarketingMatters

MARCH 27, 2012

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret. I have collected a list of the BEST blog posts on everything you should know for migrating your business Page. Just follow these steps, and it will be easy for you.

Facebook 244

Facebook Overview Guidelines List 244

Firebelly

MARCH 26, 2012

Here are 5 must-reads related to Facebook privacy and employers that we don’t want you to miss. Facebook Privacy Debate a Passionate One. By Christina DesMarais Employers who ask job applicants for the passwords they use to log in to Facebook are going overboard. Such a practice is being condemned, and rightfully so. It is especially egregious because the applicant’s friends and acquaintances on Facebook, who are not a party to the job search, would have their privacy compromised as

Privacy 224

Privacy Facebook Applications News 224

Waxing UnLyrical

MARCH 27, 2012

When I was still fairly new to drama school, I was going through a rough patch. This was bound to happen; I was in a new (and, in some respects, completely alien) environment, and I didn’t have the cocoon of my family and friends around me. I don’t remember how or why, exactly, but one of my seniors – she had graduated a year or two before I started – took a shine to me.

Sentiment 204

Sentiment Flickr Questions 204

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Social Media

Mindjumpers

MARCH 30, 2012

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store. Customers would wait in long lines to be able to get some of the delicious creations.

Campaign 249

Campaign Sample Samples Delicious 249

Jason Yormark

MARCH 29, 2012

Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why. I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike. At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share.

Microsoft 195

Microsoft Blogger Twitter Publishing 195

Firebelly

MARCH 27, 2012

Facebook Pages will automatically switch over to the new Timeline format on March 30, whether you’re ready or not. It’s worth the effort to preview your Page before the deadline. This will give you time to explore and customize the cover photo, applications, milestones and pinned posts. Below is a helpful inforgraphic by Marketo explaining the specifics of the new template.

Facebook 212

Facebook Template Templates Applications 212

Waxing UnLyrical

MARCH 28, 2012

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

Conversation 190

Conversation Journal Apple Issues 190

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Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. Following is an infographic that I borrowed from InsideView. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.

B2B 196

B2B Survey Study Trends 196

Socialized

MARCH 27, 2012

My ineffective protest against the infographic megameme that now pervades our every waking moment: I surrender all copyright to this image, which I created. Post, reuse, steal freely.

187

187

Firebelly

MARCH 30, 2012

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. 1. Facebook. Facebook’s primary page with nearly 65 million fans. Like this page for ongoing updates on new products, announcements and stories. 2. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook.

Facebook 197

Facebook Mobile Education Issues 197

Techipedia: Tamar Weinberg

MARCH 27, 2012

This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The articles either end there or conclude with a self-congratulatory remark by a company rep.

Social Media 186

Social Media Real Estate Survey Eventful 186

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Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are st

Vocus 184

Vocus Alltop Message Boards Klout 184

Direct Marketing Observations

MARCH 30, 2012

“Social” claims or has been claimed to do everything and it really has become quite the game changer. Did you know that it can boil the ocean? OK, so I’m kidding, but the point is this: One thing that social media does and has done is that it has spurred relevance in everything that online and offline touch now. Even if you were not relevant before, now you have a chance to be.

Conversation 162

Conversation Buy Social Media Tips 162

Small Business Mavericks

MARCH 27, 2012

Do you provide a service to customer at your business, away from your business, or a combination of both? For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from Google’s local search results. That will hurt your business and how much will rely on the amount of business you generally receive through local search.

List 170

List Google Data Issues 170

Ari Herzog

MARCH 25, 2012

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. When you don’t click the link above and read the guidelines, your email message shows me what you really want.

Guidelines 170

Guidelines Transportation Sample Samples 170

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Waxing UnLyrical

MARCH 30, 2012

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches. My BMI seems to have settled in (for now at least) at around 22.

Exercises 154

Exercises Energy Course Meeting 154

Convince & Convert

MARCH 25, 2012

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.

Social Media 167

Social Media Strategy Alltop ROI 167

Small Business Mavericks

MARCH 28, 2012

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. The hard way is by trying to be 100% original whilst also trying to have a stand out title.

Social Media 164

Social Media Energy How To Questions 164

Socialized

MARCH 25, 2012

Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google+.

Social Media 140

Social Media LinkedIn Google Facebook 140

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Waxing UnLyrical

MARCH 29, 2012

My parents were quite the partygoers when they were young. They were also extremely devoted parents (I was born when my mother had just turned 21), so many of my childhood memories are of hanging out at “grown-up” parties. Yes. They’d take me along (and later, my sister and brother) rather than leave us home, attended to by the nanny.

Flickr 146

Flickr 146

Convince & Convert

MARCH 25, 2012

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.

Social Media 165

Social Media Strategy Alltop ROI 165

Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. The first measures social media interaction whilst the second measures page load speeds. These are two areas that we know Google are keen to include in their search algorithms. Page speed is an important issue for any website owner. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time.

Analytics 161

Analytics Sites Google Influencer 161

Idaconcpts

MARCH 29, 2012

The best job search app is the one that enables you to forget altogether about the job search app. That app that will help you to land a plum new position with an up and coming firm; the app that brings to fruition the ideal of Spock: the ideal app whose mission can be paraphrased as ‘the needs of the app user, outweigh the needs of the app.’ When the job search app has fulfilled it’s mission and brought the user safely to port in the harbors of that multi-national conglomerate or other presumab

Banking 150

Banking Sites Review Groups 150

Socialized

MARCH 26, 2012

The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. (Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this.

Analysis 133

Analysis Facebook Social Networking News 133