Sat.Mar 24, 2012 - Fri.Mar 30, 2012

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making. I’ve just started reading Christopher Barger ‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section stood out to me: “The individual connections and

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

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Pinterest Revises Their Terms Of Use…But Are The Changes Enough?

SocMed Sean

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger. In case you haven’t read my earlier articles, I’m actually very impressed with Pinterest and their approach to social sharing. I even took a stance that Pinterest may be the next raging social network and edge Google+ further to the back-burner.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Anthon Berg Celebrates the Generosity With The New Campaign

Mindjumpers

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store. Customers would wait in long lines to be able to get some of the delicious creations.

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Pinterest updates terms of service

Sherrilynne Starkie

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.

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Facebook New Timeline: Everything You Need to Know

yMarketingMatters

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret. I have collected a list of the BEST blog posts on everything you should know for migrating your business Page. Just follow these steps, and it will be easy for you.

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Guide To Facebook Timeline For Businesses

Firebelly

Facebook Pages will automatically switch over to the new Timeline format on March 30, whether you’re ready or not. It’s worth the effort to preview your Page before the deadline. This will give you time to explore and customize the cover photo, applications, milestones and pinned posts. Below is a helpful inforgraphic by Marketo explaining the specifics of the new template.

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Choices

Waxing UnLyrical

When I was still fairly new to drama school, I was going through a rough patch. This was bound to happen; I was in a new (and, in some respects, completely alien) environment, and I didn’t have the cocoon of my family and friends around me. I don’t remember how or why, exactly, but one of my seniors – she had graduated a year or two before I started – took a shine to me.

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Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why. I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike. At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

This is a guest post by Lisa Kalner Williams. Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. The articles either end there or conclude with a self-congratulatory remark by a company rep.

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9 of Facebook’s Own Facebook Pages You Should Like

Firebelly

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. 1. Facebook. Facebook’s primary page with nearly 65 million fans. Like this page for ongoing updates on new products, announcements and stories. 2. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook.

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Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are st

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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On Being Relevant in Digital

Direct Marketing Observations

“Social” claims or has been claimed to do everything and it really has become quite the game changer. Did you know that it can boil the ocean? OK, so I’m kidding, but the point is this: One thing that social media does and has done is that it has spurred relevance in everything that online and offline touch now. Even if you were not relevant before, now you have a chance to be.

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Google Places Enforcing Listing Rules For Go-To-Client Businesses

Small Business Mavericks

Do you provide a service to customer at your business, away from your business, or a combination of both? For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from Google’s local search results. That will hurt your business and how much will rely on the amount of business you generally receive through local search.

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6 Guest Blogging Emails That Suck

Ari Herzog

The top navigational bar of this blog makes it very clear that guest blog posts are accepted. I want you to write for me. But reviewing the email submissions from wannabe writers, it is pathetic how frequently people think I will publish anything and it is disappointing they view my blog as a trophy to place on their article marketing case. When you don’t click the link above and read the guidelines, your email message shows me what you really want.

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#MyBootcamp: Losing It … And Loving It

Waxing UnLyrical

It’s been about six weeks since my last Bootcamp update. And you want to know where I stand, don’t you? It is Friday, after all. Of course you do! Here’s where I am: Down around 20-22 lbs total since I started (my weight varies a little, but it’s staying in this range). Down a total of about 22 inches. My BMI seems to have settled in (for now at least) at around 22.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.

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How To Write Blog Titles That Catch Social Media Attention

Small Business Mavericks

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. The hard way is by trying to be 100% original whilst also trying to have a stand out title.

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Social media: can’t live without it, can’t live without it

Socialized

Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google+.

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Blue Booties

Waxing UnLyrical

My parents were quite the partygoers when they were young. They were also extremely devoted parents (I was born when my mother had just turned 21), so many of my childhood memories are of hanging out at “grown-up” parties. Yes. They’d take me along (and later, my sister and brother) rather than leave us home, attended to by the nanny.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy.

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Google Analytics Adding New Ways To Analyze Web Sites

Small Business Mavericks

Google have added two new features to their Analytics tool. The first measures social media interaction whilst the second measures page load speeds. These are two areas that we know Google are keen to include in their search algorithms. Page speed is an important issue for any website owner. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time.

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4 Job Search Apps for Android

Idaconcpts

The best job search app is the one that enables you to forget altogether about the job search app. That app that will help you to land a plum new position with an up and coming firm; the app that brings to fruition the ideal of Spock: the ideal app whose mission can be paraphrased as ‘the needs of the app user, outweigh the needs of the app.’ When the job search app has fulfilled it’s mission and brought the user safely to port in the harbors of that multi-national conglomerate or other presumab

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Comment by Facebook or WordPress

Ari Herzog

When presented the choice between two different commenting systems, which do you choose? The Facebook commenting system (alternatively by Yahoo, AOL, or Hotmail login) appears first. The WordPress commenting system appears below that. Will one beat the other? Please continue reading Comment by Facebook or WordPress and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. If you'll also be attending, let's get together. Who leads your organization's social media initiatives?

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The Future of VoIP

Idaconcpts

When the telephone was first patented in 1876 , the world was introduced to a technological wonder that had been the dream of inventors for centuries. Being able to have a real-time conversation with somebody next door, down the street, or across the country was life changing. By the time the 1950s rolled around 80 years later, virtually every American family had a telephone in the house.

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Comment by Facebook Here

Ari Herzog

Considering the consensus that commenting by real name is wanted, what are the odds that someone wanting to read more about new and emerging media has a Facebook account? If I present you with the option to comment by Facebook, Yahoo, AOL, or Hotmail, would you do it? Or would you be sad? Call this a social experiment. Try commenting below. Let me know your thoughts.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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