Sat.Mar 24, 2012 - Fri.Mar 30, 2012

Trending Sources

Generation Y – Reinventing the Way We Communicate

SocialFish

Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are extremely adaptable. Webinars are a prime example of a missed opportunity. Offering Mobile E-Blasts and Web Events.

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Pinterest Revises Their Terms Of Use…But Are The Changes Enough?

SocMed Sean

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger. In case you haven’t read my earlier articles, I’m actually very impressed with Pinterest and their approach to social sharing. So I don’t want anyone to get the idea that I’m a Pinterest-hater. I’m not.

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.

Seven Principles to Building an Online Reputation

Spin Sucks

Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen , asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. Therefore I give you the seven principles to building an online reputation.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

The Perils of Pinterest

SocialFish

Ah–the hazards of “doing” social media for work…what’s just fun and games for regular people gets the fun totally sucked out of it when it’s part of your job. Welcome to my love/hate relationship with Pinterest. Then I realized ASHA members were using it a ton, and started using it i n a business context … and that was the end of the fun. ” Sigh.

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Facebook Speaks Out Against Employers Asking for Passwords

Spin Sucks

I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. really don’t understand it.

Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly.  I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many? Take the latest case. Antonio Cromartie of the New York Jets tweets when learned of landing Tim Tebow: We don’t need Tebow. We sell out every home game let him go to Jacksonville Tampa or Miami. Social Media

Facebook Privacy & Employers: 5 Must-Reads

Firebelly

Here are 5 must-reads related to Facebook privacy and employers that we don’t want you to miss. Facebook Privacy Debate a Passionate One. By Christina DesMarais Employers who ask job applicants for the passwords they use to log in to Facebook are going overboard. Such a practice is being condemned, and rightfully so. The Great Facebook-Employee Password Nonissue. Holder Jr.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram. Members were accepted by invitation only. The group has no public website and no interest in growing too large. 

The Realities of Successful Entrepreneurs

Spin Sucks

Today’s guest post is written by Mark Harai. often read articles about the bliss, excitement, and glory of being an entrepreneur. Don’t get me wrong, these are certainly part of the overall journey, but typically just the icing on the cake. Everything in between the start of the climb to the icing at the top define you as a person and shape your entrepreneurial career. They create them.

Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” Those are nice side effects. “The conversation” and “engagement” are just means to that end.” ” We’re operating in a field which is still full of kumbaya and hugging. However, by asking “why?” Image credit: a_ninjamonkey ).

Marketers Need Return On Marketing Investment Now

Conversionation

Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Humanizing is more than social media tactics.

SocialFish

A lot of the stuff you’re probably reading online about “humanizing your brand” is about social media tactics. Like this post on Social Media Examiner, 5 Ways to Humanize Your Company With Social Media. Take a look, you’ll recognize all of that stuff. It’s more than having some fun and showing some interest in your audience. And let us know what you think.

Apple Should Not Buy Twitter

Spin Sucks

I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? ” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they have tons of funding. Did we not learn our lesson in the dot com bubble?

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

9 of Facebook’s Own Facebook Pages You Should Like

Firebelly

Facebook is always changing. Stay in the loop by “Liking” these 9 pages run by Facebook employees. 1. Facebook. Facebook’s primary page with nearly 65 million fans. Like this page for ongoing updates on new products, announcements and stories. 2. Facebook Marketing Solutions. Facebook Marketing Solutions helps marketers reach their customers on Facebook. This page is run by Facebook employees to provide educational materials to help you succeed and provide success stories to inspire you. 3. Facebook Security. Facebook Pages. Facebook Mobile. Facebook Design. Facebook Tips.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Can’t make #12NTC? Watch the Online Livestream!

SocialFish

I’ve mentioned this before but I’m super excited to be emceeing NTEN’s Online NTC Live! Livestream on Wednesday and Thursday this week (April 4/5). This is the “in between the sessions” stuff – the taste of the live event that will hopefully give online viewers that sense of being part of the action. Meta, right? THURSDAY. Incredibly inspiring and moving.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

Today’s guest post is written by Kami Huyse. . Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “ love people ” (that is a little PR joke). But math and analytics? Most of us would say, “Not really.”

Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why.  I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike.  At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share. However the next morning, I woke up to find that my post was picked up by Mary Jo Foley, a prominent Microsoft blogger on ZDNet, and my traffic spiked big time. Until yesterday. Currently 219.

Google Places Enforcing Listing Rules For Go-To-Client Businesses

Small Business Mavericks

Do you provide a service to customer at your business, away from your business, or a combination of both? For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from  Google’s local search results. That will hurt your business and how much will rely on the amount of business you generally receive through local search. For some businesses, they could find they suddenly have no clients. Serve customers at their location? Most people don’t. Mirriam Ellis has more on this issue at SEOMOZ.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Facebook New Timeline: Everything You Need to Know

yMarketingMatters

It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret.  I have collected a list of the BEST blog posts on everything you should know for migrating your business Page. Just follow these steps, and it will be easy for you. Good tips from Facebook: [link]. link].

Five Steps to a Social Listening Program

Spin Sucks

Today’s guest post is written by Lisa Gerber. guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? The funny thing is, I bet most really have intentions to be involved, but don’t know how.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

Is Social Media Strategy Required or Redundant?

Convince & Convert

I don’t have a problem with  Guy Kawasaki. enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way. Last month, Guy was interviewed (that happens a lot) in Inc. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) Never forget that.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How To Write Blog Titles That Catch Social Media Attention

Small Business Mavericks

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. The hard way is by trying to be 100% original whilst also trying to have a stand out title. Since humans have been writing for thousands of years, it nigh on impossible to do both, so don’t. The mistake that many writers make is to answer a need in the contents title.

Four Ways to Optimize Content for B2B Search

Spin Sucks

Today’s guest post is written by Anna Barcelos. . Two weeks ago, the Wall Street Journal reported  Google will be changing its search engine (“The changes to search are among the biggest in the company’s history…”) to include semantic search. Semantic search will help the search engine to better understand meanings of words to provide more relevant search results. So does Google.

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Comment by Facebook or WordPress

Ari Herzog

When presented the choice between two different commenting systems, which do you choose? The Facebook commenting system (alternatively by Yahoo, AOL, or Hotmail login) appears first. The WordPress commenting system appears below that. Will one beat the other? Please continue reading Comment by Facebook or WordPress and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today. Discover more articles on new and emerging media. Recent comments Recent comments. Musings