Today’s guest post is written by Kami Huyse. . Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. We are great writers, we love strategy, we think broadly about issues, we are connectors, and we “ love people ” (that is a little PR joke). But math and analytics? Most of us would say, “Not really.” ” However, we can’t let an aversion to our less developed skills intimidate us. The era of Big Data has arrived, and social media big data will be a huge trend this year. Become an analyst. MORE >>

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While researching manners, I found this article from The Women’s and Children’s Health Network on kids’ health, “What Do Good Manners Look Like?” I recommend sharing the article with your children, and if you use social media in business – share it with your team. Here are a few of the points from the article, which I believe should be used in life and with business on social media. Respect other people”. Don’t belittle or laugh at others in public, which includes social media networks, unless you want to lose prospects and be known as “Negative Nancy.” Don’t call them out. Be polite”. MORE >>

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. Brands like Intel already have their executives from different verticals on board on Twitter. How the presence of top officials effects the purchase decisions? MORE >>

Today’s guest post is written by Lisa Gerber. guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the other way if the organization had responded in some manner – be it with an apology, an explanation, or a resolution? The funny thing is, I bet most really have intentions to be involved, but don’t know how. Develop your Keywords. Handy! MORE >>