4 Common Misconceptions People Have About Dropshipping
Dropshipping is a truly revolutionary business model. It has democratized the world of e-commerce and allows virtually anyone with an internet connection to have their storefront and potentially reach millions of customers on a shoestring budget. It’s also a model that is misunderstood by many and drawing skepticism from some. There are a lot of misconceptions around the model, and many people who are just starting may have wrong ideas of how it really works. Let’s take a look at some of the misconceptions about dropshipping, and the truth behind them.
You Can Get Rich Overnight with Dropshipping
So many online dropshipping “gurus” make it seem like all you have to do is open a store, find some products on Aliexpress, and run some Facebook ads to be successful. But in reality, dropshipping is much more complex than that.
Finding profitable and in-demand niches is tough, and involves a lot of trial and error. And while Facebook ads can be a great way to gain traction for your store, they do take some practice and you’ll have to have an in-depth understanding of how to run an ad campaign if you want to get returns.
Anybody Can Make it
There’s also this idea floating around that it’s impossible to fail with dropshipping, but it takes a special type of person to succeed. One of the main personality traits of successful dropshippers is that they’re process-oriented and not outcome-oriented. They are more interested in the actual process of building a site and campaign and do not get discouraged when their first campaigns fail.
One thing that is true, however, is that pretty much anyone can start a dropshipping business. Suppliers like Oberlo, for instance, make it easy to find reputable suppliers. E-commerce platforms also make it very easy to get a store up and running with little to no knowledge of code. However, you still have to be ready to fail a few times before you find something that works, and use your first stores as an opportunity to learn.
It’s Sounds Too Easy to be True
At the other end of the spectrum, you have those who believe that dropshipping is a scam altogether and that no one is actually making money from it. Some have this conception that no one would buy from an unknown dropshipping store. But at the end of the day, it’s what you’re selling that matters. If you manage to find eye-catching unique products people actually want, people will buy as long as you give them a safe way to do so.
It’s Too Saturated
Another variation of this theme is people who think that dropshipping is too saturated. But that’s like saying that the retail business is saturated when we should be talking about products and niches. Not only that, but some people are still succeeding in some of the most saturated niches out there; they are just finding original ways to reach their audience.
Dropshipping is one of the most accessible ways to make money online. However, it is far from easy, and it’s essential that you have a clear idea of what it involves, and the challenges you’ll have to face.
