SocMed Sean
APRIL 21, 2022
Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships.
Jon Loomer
APRIL 19, 2022
If the announcements related to Meta Advantage products are any indication, the future of Meta advertising is more automation and less control. Over and over again, we’re seeing fewer options, locked-in defaults, and a required trust that the preferred settings will get you results. Why am I concerned about this? I have a few reasons… 1.
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Janet Fouts
APRIL 21, 2022
It’s not news to anyone that we are confronted with an array of challenges in today’s workplace. After having many conversations with people wrestling with how, when, and why to go back into the workplace, I offer you a mindfulness-based emotional intelligence approach to working together and still taking care of ourselves as we roll forward into 2022.
The Realtime Report
APRIL 20, 2022
Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Social Media Hat
APRIL 17, 2022
20+ Ideas for Your Next Virtual Event. The post The Big List of Virtual Event Session Ideas appeared first on The Social Media Hat.
Jon Loomer
APRIL 18, 2022
According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
APRIL 18, 2022
To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.
Audiense
APRIL 21, 2022
Can you use 280 characters to sell a £10,000 necklace, a 500 year-old painting, or a one-of-a-kind designer outfit?
Jon Loomer
APRIL 20, 2022
A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago. Of course, it’s changed quite a bit since then and is difficult to find.
Social Media Today
APRIL 19, 2022
The change is designed to make hashtag seaerches more relevant, and discourage trend jackers.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
APRIL 21, 2022
Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. In this article, we’ll explore the close connection between social listening and strong content marketing practices.
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Jon Loomer
APRIL 17, 2022
When I logged into Ads Manager recently, I noticed a new alert at the top. I had been selected for an advertising study. Based on the description, it seems Meta is testing Custom Audience Expansion. I know that’s not the best image. And I no longer see the message. But the full alert read as follows: This ad account has been selected to participate in a 9-week study to help improve campaign performance.
Social Media Today
APRIL 18, 2022
Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
APRIL 19, 2022
Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts. If you find yourself wanting to download Instagram Reels for inspiration, future reference, or use on a different platform, you’ll notice that there’s no built-in feature that would al
The Realtime Report
APRIL 19, 2022
Plug In South La’s 3rd Tech Accelerator Program to Empower Entrepreneurs & Create Opportunities in Black & Latinx Communities. Plug In South LA has launched its third cohort accelerator program to help fund and grow some of the most dynamic start-up and early-stage businesses and business owners in Black and Latinx communities. The accelerator – which will develop the vision of entrepreneurs in healthcare tech, edtech, fintech, cleantech, fashion, media, and gaming – aims to level the p
Forbes Social Media
APRIL 19, 2022
The billionaire is waging a highly public attack against the company, weaponizing its own platform against it. His campaign defies many of the conventions around buyout battles.
Social Media Today
APRIL 20, 2022
Tweet editing is coming, and Twitter's working to address all the major concerns with the option.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Buffer Social
APRIL 18, 2022
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.
Sprout Social
APRIL 18, 2022
Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep, if you had to. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online.
Forbes Social Media
APRIL 17, 2022
It's not unusual for an assailing investor like Elon Musk to attack the board. It's much stranger for cofounder Jack Dorsey, a board member, to publicly criticize the board.
Social Media Today
APRIL 19, 2022
Elon Musk's takeover offer for Twitter looks set to fall short - but that may not be the end for Musk's social media ambitions.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
APRIL 18, 2022
Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
BeingOptimist
APRIL 16, 2022
We know that you are tired of unwanted snaps in your account. You have tried to get rid of them but you were not aware of how to delete snapchat friends. Thus, in this tutorial, we have come up with an idea to share with you- how to delete Snapchat friends step by step. Even though Snapchat is an application where the received texts get deleted after a point of time (which can be changed in the Settings of the app,) there can be possibilities of random people entering your Snapchat and spamming
Sprout Social
APRIL 19, 2022
There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it.
Social Media Today
APRIL 20, 2022
The 39-page guide provides a range of tips, notes and examples to assist in your community-building process.
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Amy Porterfield
APRIL 19, 2022
If you’re overwhelmed in your business – you’re not alone, these exercises can help. I absolutely love being an entrepreneur. I love the variety, the challenge of it, the people I get to learn from, and most importantly, the people I have the honor of teaching. I’m also incredibly grateful for the fact that I […]. The post #452: Earth To Amy: How To Stay Grounded When You’re Wearing A Million Hats appeared first on Amy Porterfield | Online Marketing Expert.
Quintly
APRIL 21, 2022
It may not be the trendiest social media platform on the block, but with more than 774 million members, LinkedIn is one of the world’s most influential social networks.
Forbes Social Media
APRIL 16, 2022
Twitter's board has indicated it doesn't want to sell the company to Elon Musk. Now, even more than in most corporate dramas, anything truly seems possible.
Social Media Today
APRIL 20, 2022
The new display is another way for YouTube to lean into the popularity of short-form video.
Amy Porterfield
APRIL 21, 2022
If you’re looking to scale your business, memberships may be right for you If you have a business that you’re looking to scale, are looking for a way to further support your students, or if you’ve ever thought about adding a membership, this episode is for you. Stu McLaren joins me for a chat about […]. The post #453: Why Memberships Are The Future Of Online Businesses With Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.
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