Sat.Apr 02, 2022 - Fri.Apr 08, 2022

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

Fair Use 215
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How to Set Up Automatic Events for Your Meta Pixel

Jon Loomer

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Assuming that you already have the Meta pixel on every page of your website , Automatic Events can be generated without adding code — or any effort at all.

Eventful 196
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Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week

Audiense

Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.

Fashion 148
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Meta Launches 'Share to Reels' Option for Third Party Developers to Help Fuel Reels Usage

Social Media Today

Third-party developers will now be able to add a new 'hare to Facebook Reels' button into their apps.

Facebook 181
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? Did they even watch it until the end? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content.

Metrics 129
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Pixel Traffic Permissions: Block and Allow Lists

Jon Loomer

If you’ve ever spent much time in Facebook Events Manager, you’ve surely received notifications of an unrecognized domain sending events from your pixel. I can’t really speak to the motivation behind why this might happen, but it absolutely does. In some cases, there may be reasonable explanations related to selling your products on third-party websites and your pixel ends up there.

List 196

More Trending

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Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Social Media Today

The campaign highlights how personalized ads have helped people find relevant small business offerings.

Campaign 184
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Haily Moulton on the Recipe for B2B TikTok Success

Oktopost

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world.

B2B 118
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Facebook Ads and the Role of Custom Conversions

Jon Loomer

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? This is an area that is often confused. The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. They each have their own quirks, similarities, advantages, and disadvantages.

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Twitter Impressions and Reach: Definition and How to Track

Quintly

If you want a successful Twitter campaign, Twitter impressions are a fundamental metric to monitor. Understanding impressions can help you gauge your audience’s interest and boost your brand’s presence on Twitter.

Twitter 123
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Paid and Organic Social Media Are Better Together—Here Are 5 Reasons Why

Social Media Today

You'll get more out of social by uniting these two strategies—here are five reasons that prove why paid and organic are better together.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

A few years ago, we were more selective about when/where we checked out. Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms.

Examples 111
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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer Social

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.

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Peter Thiel Pumps Bitcoin, Calls Warren Buffett A ‘Sociopathic Grandpa’

Forbes Social Media

Thiel offered full-throated support for cryptocurrencies like bitcoin at a large crypto gathering—while criticizing Buffett and others for their opposition to the virtual assets.

List 100
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Adds New Visual and Text Search Options to Enhance Product Discovery

Social Media Today

The new options provide more ways to browse and shop in Google Search,

Google 199
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How to Stop Suggested Posts on Instagram

Jenn's Trends

Instagram has long included “Suggested Posts” in the home feed, but we’ve all seen the frequency of these posts increase over the last year. Now, with the 3-feed layout on Instagram (Home, Favorites, and Following), the number of suggested posts has likely increased dramatically in your home feed. Why?

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Bonus Episode: Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing

Amy Porterfield

Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing with Phillip Stutts Consumerism is changing quickly – here’s what you need to know. Since 2020, we’ve seen the world change and shift multiple times. And as an entrepreneur, there’s nothing we can do but hold on and try to adjust to […]. The post Bonus Episode: Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing appeared first on Amy Porterfield | Online Marketing Expert.

Loyalty 102
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Australian Football Uses Machine Learning To Block Abusive Social Media Posts

Forbes Social Media

Australia's A-Leagues and players’ union Professional Footballers Australia (PFA) are taking their own steps against online abuse by filtering player's social media proactively.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Twitter Shares New Data on the Evolving Gaming Conversation via Tweet

Social Media Today

The gaming conversation continues to grow on Twitter - though the inclusion of 'Wordle' seems like cheating

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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

Isn’t it the dream to have a faithful sidekick to do your bidding? (In a totally non-evil way, of course?) Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. After all, even the most hardcore entrepreneurs and social media managers can’t be online 24/7 (nor should we—don’t forget about taking a silly little walk for your silly little mental health ).

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5 tips from the man behind #Sprinklegate

Sprout Social

Disclaimer: embedded posts in this article contain explicit language. Rich Myers describes himself as the “Pablo Escobar of confectionery.”. Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. The contraband in question? Illegal sprinkles containing E217 , a food colouring substance banned in the UK.

Tips 90
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Musk, Dorsey Add Nearly $1 Billion To Fortunes As Twitter Stock Surges 27%

Forbes Social Media

Elon Musk's surprise disclosure about his new investment in Twitter sent the shares soaring, boosting departed founder Jack Dorsey's net worth, too.

Twitter 98
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Social Media Today

Musk is already looking to wield his newfound sway at the app.

Twitter 197
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Instagram Chronological Feed and What That Means for Marketers

Likeable

At the end of March 2022, Instagram announced that users would have the option of reverting back to a chronological feed instead of an algorithm-based one. Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep up with their friends and favorite accounts.

Feed 85
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#448: Steal These Mantras To Keep You Going Personally & Professionally

Amy Porterfield

Remember these when your thoughts get in the way of your success There are four mantras that I keep coming back to time and time again. They are, quite literally, the words that guide my life, both at home and in my business. How many times have you felt uncertain or anxious about something and […]. The post #448: Steal These Mantras To Keep You Going Personally & Professionally appeared first on Amy Porterfield | Online Marketing Expert.

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Twitter’s New CEO Gets His First Public Challenge: Elon Musk

Forbes Social Media

The Tesla billionaire has become Twitter's biggest shareholder, setting up a potential confrontation between him and the company's new CEO.

Company 97
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Snapchat Adds New ASL Alphabet Lens to Improve Awareness Around Sign Language

Social Media Today

The new Lens will help to raise awareness of sign language, and facilitate more means of communication in the app.

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New 8th edition of The New Rules of Marketing and PR Publishes in May

WebInKnow

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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Avnita ??Gulati: Why Building Your Own Marketing Methodology Sets You Up for Success

Oktopost

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Customers are no longer responding to a one-size-fits-all message—and personalization can only go so far.

B2B 62
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Maryland Law Enforcement Are Warning About The ‘Splat Gun Challenge’

Forbes Social Media

In addition to Maryland, there have been reports in Florida, Georgia, Michigan, New Jersey and New York of individuals taking part in the challenge.

Report 91
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Skittles Takes Out Twitter's 'Brand Bracket' Competition for 2022

Social Media Today

The competition pitted various brand social media handles against each other, with the public voting on the winners.

Brands 150