Social Media Today

JANUARY 23, 2019

Data security has become a major focus in the last 12 months, with Facebook at the center. But what do Zuck and Co. really have on you?

Facebook 168

Facebook Data 168

Webbiquity SMM

JANUARY 24, 2019

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to

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ROI Social Media CSR Knowledge Base 269

Sherrilynne Starkie

JANUARY 24, 2019

A couple of weeks ago I published a list of the podcasts I’d been listening to and people seemed to really like it. So here’s an update with what I’ve listened to and enjoyed this past week. For Immediate Release #171: Ice Cream For Breakfast. I’ve been listening to Shel Holtz’s podcast for ten years and rarely miss an episode. Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends.

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Notification Privacy Issues Influencer 230

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Social Media

Waxing UnLyrical

JANUARY 24, 2019

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. Only when we have a clear understanding of the desired results, what success looks like, the timeframe for delivering these results, the budget and resources available to us and the parameters within which we must operate can we begin to develop a plan to achi

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Consultant Banking Compete Energy 228

Direct Marketing Observations

JANUARY 21, 2019

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed.

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Retail Meeting Resources Products 186

Sherrilynne Starkie

JANUARY 23, 2019

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. It’s graphic design in a snap! Click here to get your Snappa free trial. . We celebrate National Pie Day annually on January 23rd.

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Marketing LinkedIn Instagram Twitter 191

Ignite Social Media

JANUARY 24, 2019

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed. Using QSR’s list from 2018 for inspiration, I even looked at those that aren’t local to our Michigan office and here were my favorites based upon their social presence on Instagram.

Company 156

Company Instagram Feed Feedly 156

Meltwater

JANUARY 24, 2019

If you work in public relations, you’re not a lone wolf. Chances are, you collaborate with any number of other departments within a company or client’s organization.The question is, how… Read More >>>.

Collaboration 145

Collaboration Questions Company Strategy 145

Social Media Today

JANUARY 20, 2019

As marketing automation grows rapidly, so does its misuse. Here's a look at the most significant changes made by social networks regarding automation, and what marketers need to know moving forward.

Social Media 168

Social Media Social Networking Marketing 168

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Social Media

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 1 Facebook’s Sandberg outlines new plans to tackle misinformation.

Social Networking 150

Social Networking News Aggregator Journal 150

Rebekah Radice

JANUARY 22, 2019

Does your video content captivate and engage your social media audience? Is it entertaining, educational, and igniting conversation? With 84% of consumers saying they’ve purchased a product after watching a video, video content marketing is no longer a maybe, but a must-have for your business. But I get that creating video content isn’t always easy.

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Video Social Media Engagement How To 135

Socialmedia.biz

JANUARY 20, 2019

Finding clever ways to promote your products on social media can be quite tricky. No matter how much you test it, you can never know how well a certain marketing strategy will perform. Nowadays, online shoppers are very skeptic and do a lot of online research before buying something from a brand they haven’t previously heard of. As a business owner, it’s not enough to simply place your product on the market.

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Review How To Authentication Social Media 103

Social Media Today

JANUARY 23, 2019

Google is looking to help organizations without a physical office space get found by enabling them to define their service areas within their Google listing.

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Google List Company Organization 168

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Social Media

Sherrilynne Starkie

JANUARY 21, 2019

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself. I thought it was a bit of fun. Kate O’Neill a contributor to Wired disagrees.

Facebook 150

Facebook Meme Training Privacy 150

Socially Sorted

JANUARY 21, 2019

Do you want more Pinterest traffic? Looking to get more eyeballs on your content and more traffic to your website and shares of your content? In this post, I break down 5 ways you can optimize your visual content to get better results on Pinterest. and more Pinterest traffic. . // Read More. The post 5 Ways to Get More Pinterest Traffic with Visual Content appeared first on Socially Sorted.

Content 111

Content Strategy Social Media 111

Forbes Social Media

JANUARY 25, 2019

Newly unsealed court documents and an investigative report reveal that Facebook purposefully turned a blind eye to kids unwittingly spending their parents money on Facebook games, worried that a solution would hurt revenue.

Facebook 110

Facebook Report 110

Social Media Today

JANUARY 25, 2019

Facebook is reportedly looking to integrate the messaging functionalities of Instagram, WhatsApp and Messenger, in what could be a major shift.

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Platform Facebook Instagram Report 168

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Social Media

Buffer Social

JANUARY 21, 2019

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level.

Influencer 108

Influencer Groups Groups Sports 108

Oktopost

JANUARY 22, 2019

Following the shutdown of Google+, we will be removing the option to connect new Google+ pages and publish content to Google+. Previously scheduled content will be published on Google+ as planned until March 9, 2019.

Google 98

Google Publishing Content Social Media Management 98

Forbes Social Media

JANUARY 21, 2019

What are the top Instagram trends to watch out for this year? What are the best Instagram strategies and marketing tactics that you should try this year? Check out these 8 top Instagram trends and how you can leverage them this year.

Trends 104

Trends Instagram Strategy Marketing 104

Social Media Today

JANUARY 23, 2019

Facebook is rolling out a new Page update which will provide more insight into potential rule violations that could be impacting performance.

Facebook 168

Facebook 168

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Social Media

Socialmedia.biz

JANUARY 25, 2019

Social media, across the globe, has made it significantly easier for people to voice their political opinion, discuss issues that plague the society, cause an uproar around causes that matter, and hold the decision-makers accountable. After playing a crucial role during the Arab Spring , an anti-government uprising in the Middle East against the oppressive regimes, it was quickly heralded as the preferred technology medium for liberation.

Social Media 85

Social Media Exercises News Sentiment 85

Amy Porterfield

JANUARY 24, 2019

I’m setting very specific goals this year, and one of them, is to epically fail. Again and again. I know that sounds crazy—but hear me out. You all have shared with me how you’ve struggled with the fears and confusion of building an online business. I started this podcast by sharing marketing strategies and step-by-step […]. The post #247: Why I’ve Agreed to Fail 100 Times in 12 Months appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 93

Strategy Marketing Course List 93

Forbes Social Media

JANUARY 21, 2019

The Fyre Festival documentaries exposed what really went on to create the most disastrous music festival of the 21st century. However, there were insightful themes throughout that revealed the millennial mindset.

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Social Media Today

JANUARY 25, 2019

If you're a social media marketer, you need to be utilizing the various data and analytics tools available to you. Here are some tips.

Analytics 168

Analytics Data Tips Social Media 168

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Social Media

Likeable

JANUARY 23, 2019

Social media is constantly changing. In the past year, we saw Instagram hit the 1 billion monthly active users mark and Pinterest reach 250 million monthly active users. Snapchat reported its first decline in users (but still remained dominant among teens), with Instagram Stories eclipsing Snapchat’s daily active user base. And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video.

Statistics 92

Statistics Social Media Marketing Instagram 92

Unmetric

JANUARY 25, 2019

Unmetric Discover is a great place for brands to explore new topics and upcoming events to find content inspiration for their social campaigns. When you search for an upcoming event that you’d like to leverage or a topic that’s interesting to your brand or campaign, Discover helps you find all the content that brands have published on Facebook, Instagram, Twitter and Pinterest around the topic or event for over last 5 years.

Analysis 80

Analysis Upcoming Eventful Metrics 80

Forbes Social Media

JANUARY 23, 2019

Researchers from the University of Vermont's Department of Mathematics and Statistics published a paper in the journal Nature Human Behaviour demonstrating that social media users not only generate “substantial behavioral data about themselves” but also about members of their social circle.

Data 93

Data Social Media Journal Statistics 93

Social Media Today

JANUARY 25, 2019

Twitter is testing another new conversational feature, this time highlighting the 'original tweeter' within reply threads.

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Twitter Conversation Features 167

The Realtime Report

JANUARY 22, 2019

Five Ways to Make Your Office a Safer Place to Work. By Albert Cooper. One of the goals for every office manager is ensuring that the office is a safe space in which to work. You don’t want to worry about your employees getting hurt on the job, both for their own well-being and for the business’s liability. Luckily, making your office a safer place to work isn’t too difficult.

Construction 70

Construction Project Policies Types 70