Sat.Jan 23, 2016 - Fri.Jan 29, 2016

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Taking Ownership of Online Trust Signals

Waxing UnLyrical

Guest Post by Carrie Morgan. Trust. It’s cumulative energy. Michelangelo painstakingly sculpted each individual hair on David’s head—each eyelash, each eyebrow hair, each strand in a curl—knowing that his care and attention to the thousands of small details added to the quality of the finished sculpture. Every dimple, carved line, and swoop of a tool mattered.

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Does Transparency Need a Filter?

Direct Marketing Observations

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent? I ask that because recently a friend of mine was on a call in which there were multiple participants.

Forums 109
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Firebelly Starts Work With 450 North Brewing Company

Firebelly

We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.

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Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Image via BigStockPhoto.com. Did you ever think that a selfie could help the community? It’s a nice thought, right? Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie.

Campaign 100
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. 7 Questions to Ask When Developing

Strategy 109
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You and Your Online Friends

Ari Herzog

If you think about your friends — not the Facebook ones but the real offline friends who you talk to and see on a regular basis — they’re all the same. They mirror you socially, geographically, demographically, vocationally, politically, and intellectually. And the best of them are your clones. If you think about former classmates, ex-coworkers, old flames, people living on your street, and other people you’ve met but never moved beyond acquaintances, when was the last ti

More Trending

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting

Brands 113
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You Had Me At “Giant Snow Lizzard”

Waxing UnLyrical

So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. etc.) can stop smirking. You guys are prepared for it. We’re not, dammit! The thing with storms, of course, is that you never know how bad they’re actually going to be. So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition h

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Virtual Reality. Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Seems impossible, right? Wrong! Lindsay has the kind of success story that makes virtual fantasy a virtual reality.

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Google To Give Unsecure Websites a Scarlet Letter

Bill Hartzer

Google will soon publicly use the Google Chrome browser to give unsecure websites a Scarlet Letter. When visitors use Chrome to visit an unsecure website, it will be very clear that the site is unsecure. The site will be marked with a red X mark whereas a secure website will show a lock symbol. The future. More like this coming down the pike. #enigma2016 pic.twitter.com/7tWt08mQAd. — Chris Palmer (@fugueish) January 26, 2016.

Google 95
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page.

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How to Create More Conversions From Your Content Through Call To Action

Kikolani

“Download Free E-book. Sign Up Today. Claim Free Coupon. I’ve tried them all. But nothing seems to be working!” Is this you? Don’t feel disheartened. You have to understand that viewers today are more knowledgeable than ever. They think before they click, which should make you think twice as much to get their attention. The call-to-action (CTA) is designed to prompt visitors to your website to make a response and convert them into customers.

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The Right Way to Ask for Customer Reviews

Convince & Convert

Image via BigStockPhoto.com. Unless a majority of them are negative, having more reviews is better than having fewer reviews. Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

Review 94
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Why You Should Follow Me on Facebook

Ari Herzog

It’s a misnomer that you need Facebook friends to be productive. You could have zero friends — and still see content in your news feed — because of pages you like and profiles you follow. When you visit me on Facebook , you will see three buttons on the right side of the screen. Click the second button to follow me and receive future updates of mine in your news feed.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

It’s hard to believe this is the 200th episode of the Social Zoom Factor podcast ! What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enabled us to differentiate, diversify, build community, provide value to our audience, establish thought leadership, earn trust, generate leads, increase revenue by creating new and diverse revenue streams, make new friends an

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.

ROI 81
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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? Image via ComScore. The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the same message is the common practice. And while I applaud you for having done something, this kind of retargeting can have some serious consequences.

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Hello 2016, Welcome Back Comments

Ari Herzog

A year after disabling blog comments, I’m bringing them back. At the time, I removed commenting partially because more people were sharing posts on social media than taking the time to write a comment and also because it was unproductive to manage increased spam. Here’s that post , if curious. New to this blog are two plugins. Postmatic delivers post content and comments by email. .

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Right Time is Now: 16 Gaps to Fix in Your Blog This Year

Kikolani

Now that 2016 is almost into its second month you may be starting to get frantic if you have not seen an increase in your following through your blog. It is not too late to do something about it and fix some of the things that you must be doing wrong. Described below are 16 things you can do to fix those gaps in your blog and get it where you really want it to be.

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5 Reasons to Invest in Social Media Promotion

Small Business Mavericks

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.

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What Makes Customers Loyal to Brands?

Convince & Convert

Image via BigStockPhoto.com. In 2016, brands should be doing everything possible to promote customer loyalty. New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers.

Brands 87
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Social Media - A Site That Tells Your Age In Your Photo!

Social Media Network Marketing

Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. [API is Application-Programming Interface is simply a set of computer instructions that allows a program to interact with a website].

Sites 69
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity. Social data is particularly susceptible to getting stuck in “siloes” due to common perception that social data is only of use to social media and marketing departments.

Data 64
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Do You Have An Online Marketing Strategy?

Small Business Mavericks

Online marketing strategies are a dime a dozen. Some companies don’t even have a strategy. Or, it would be more accurate to say that their strategy is to throw paint on the virtual wall. In effect, the strategy is no strategy at all. But to be truly effective at marketing your business online, you need a well-defined and executed online marketing strategy.

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How to Maximize Your Trade Show ROI

Convince & Convert

The Power of the Personal. David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field.

ROI 80
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Ingredients To Create A Re-Sharable Post - Social Media

Social Media Network Marketing

We often make content that we hope will be shared. This way our Posts become Viral. Right! But, How does any Post become Viral? Well have you really experimented? Things that touch Emotions is what goes through. Mind you am saying Emotions. This means it is not Intelligence. You try to put Logic and Common Sense then there will be no Re-Share. Try it!

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Davos 2016: DiCaprio, Macri and Biden Dominate the Social Headlines

Talkwalker SM

After having arrived 20 minutes late to chair a panel on Cancer research, Vice President of the United States Joe Biden apologised profusely to the waiting audience, joking that the World Economic Forum in Davos had become so popular that even the Secret Service couldn’t get through the traffic caused by the world’s elite. And indeed, as political leaders, academics, artists, celebrities and more than 1,000 CEOs attended the World Economic Forum in Davos-Klosters to share insights an

Forums 64
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Do You Need Multiple Retail Channels?

Small Business Mavericks

Many small businesses still struggle with managing multiple channels. You have a brick-and-mortar store and a website. Isn’t that enough? Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. Yes, they want to be able to visit your store on occasion, but they also want to be able to shop online.

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Get More Vine Loops: 5 Tactics You Need

Devumi

Vine is the coolest mashup between YouTube and Twitter from some tech geek’s dream that is possible. You get the video fun of YouTube combined with the quickness of Twitter. And, what the heck, why not throw hashtags into it as well? If you’re new to the Vine game, or just looking to get more […]. The post Get More Vine Loops: 5 Tactics You Need appeared first on Devumi.

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Simple Philosophy In Social Media

Social Media Network Marketing

Simple Philosophy In Social Media Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny.

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How to Create a Facebook Native Shop for Your Facebook Page

Stay N' Alive

Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. This feature, at least in theory, should allow companies to sell more because there is less opportunity for turnover in clicking outside Facebook to an unfamiliar website to purchase an item.