Sat.Jan 09, 2016 - Fri.Jan 15, 2016

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Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this? If you feel that you have to carry a stick to attach your phone to around, so that you can take pictures of yourself…that’s a problem.

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Things that Can Kill Your Inner Strategic Thinker

Waxing UnLyrical

Guest Post by Niraj Ranjan Rout. We have many leaders, many managers, many winners. What we don’t have are enough strategic thinkers who can lead people and make the right decisions with the bigger picture in mind, for organizations and maybe even the world. In my experience, there are some common habits we have that can dampen our ability to think strategically.

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The Dark Side Of Social Media

Firebelly

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” You can watch the story below. [ Video URL: [link] ].

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Instagram Broadcasting from the Golden Globes

Mindjumpers

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed. However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has be

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Things You Can Do to Escape Google Penalties

Convince & Convert

Image via BigStockPhoto.com. A new year brings along new opportunities and new challenges. The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. What are those possible threats? Imagine, you wake up one fine morning and get a call from the office reporting, “We have lost all traffic,” and your heart stops.

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Monday Roundup: Being of Service

Waxing UnLyrical

One week from today, we in the U.S. will mark Martin Luther King Day, and many are gearing up for the annual day of service. I think it’s terrific; but isn’t “being of service” something we should think about more often than not? So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general.

More Trending

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Your Social Media Lead Generation System

Small Business Mavericks

In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target.

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Why B2Bs Have It All Wrong About Social Media

Convince & Convert

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. Undeniably the popular kid at school, the period of freedom has now come to an end. It’s time to settle down, get a real job, and pay back mum and dad some of the money it owes.

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(Maybe) We Can Be Heroes … Just For One Day

Waxing UnLyrical

Two things happened earlier this week that made me write this post. First, I got a New Year’s card in the mail earlier this week, from a colleague (on behalf of his business), that made me sigh with relief that I wasn’t the only one who still hadn’t sent out my (the SBC) NY greeting. Second, I haven’t been able to stop thinking of David Bowie (there’s no way you don’t know he died on Sunday, and we learned about it on Monday).

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Unfriend, Defriend, Kill Your Friend

Ari Herzog

Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. I have a lot of friends who prefer the offline life. I don’t mean they have accounts and don’t use them (though I know people in this category) but they don’t have accounts at all.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Your Online Lead Generation System

Small Business Mavericks

When you mention an online lead generation system , it’s easy to get into the mindset that there’s only one way of conducting a business online. The truth is, generating leads online is more of an art than a science. While there are some definite best practices, it would be a mistake to think that there is only one way, or that there are just a handful of ways that will work for every type of business.

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A Marketer’s New Year’s Resolution for 2016

Convince & Convert

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Want to take a guess what it is? I’ll save you some time: It’s process. Process alone is the greatest gap we see in today’s modern marketing environments. (highlight to tweet). These days, acquiring software is the easy part.

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Sell Music Online Using SoundCloud & Social Media

Devumi

With the traditional record distribution platform nearly completely smashed, everyone wants to learn how to sell music online. There’s no doubt that a vast audience exists online. There is also no doubt that people still want to listen to music — in fact, music today is more ubiquitous than it has ever been. That much […]. The post Sell Music Online Using SoundCloud & Social Media appeared first on Devumi.

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How to Improve Your Life

Ari Herzog

Do you lead a productive life? How many books sit on your shelf? Which books do you never read? How many shirts hang in your closet? Which shirts do you never wear? How many cups and glasses sit in your cupboard? Which cups do you never hold? How many blogs do you receive by email? Which blogs do you never read? How much dust sits in your life? Which dust do you never clean?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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ICYMI – Snapchat, Periscope, PewDiePie

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. The White House launches on Snapchat ahead of Obama’s final SOTU. Watch Periscope through the Twitter app on iOS. Facebook readying Facebook Messenger for Mac ?

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Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

The Art of Learning. Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director at Administrate. This shift has resulted in a specificity of focus that is new for Mike: after working on ten different strategies for ten different businesses at once, he is now only working on one.

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The ONE Thing You Must Do In Your Practice Every Day

Myrland Marketing

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope. You already know that you have to turn on the lights in your office. You have to turn on your laptop. You have to wake up the copier. You have to pay your bills. …and dozens of other duties that come along with having your own practice, but… “The ONE thing I don’t want you to forget that you must do each and every day is to draw people to you.

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#93: Affiliate Marketing Success with Rachel Luna

Amy Porterfield

You know how important your list is to your business’ growth. If you’re measuring your list’s health in terms of numbers, it can really get you down sometimes. It’s easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds). My guest on the […].

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Have You Noticed This On Your Facebook Wall - Social Media

Social Media Network Marketing

Facebook Greets You During The Day

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Telling and Selling Your Business Story

Convince & Convert

What Kind of Story Do You Want to Live? Jen Grisanti may have a phenomenal résumé, but she will be the first to tell you that it is the result of a lot of hard work and yes, a few pitfalls along the way. These failures, however, are an aspect of the human condition and Jen firmly believes that at the confluence of storytelling and business, entrepreneurs need to come clean about their failures and share them with their audience.

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6 Areas of Digital Marketing & PR Transformation

Proactive Report

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

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David Bowie And The Social Media News Cycle

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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33 Ways to Use Social Media to Make Sales

Rebekah Radice

Ever wonder how to use social media to make sales? Or what steps you should take before using social media as a lead generation tool? While using social media for awareness isn’t new, converting connections into leads is. In fact, it’s the top challenge I hear from small business owners and entrepreneurs. But how about this? 96% of website visitors say they’re not ready to buy when they land on your site.

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Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Image via BigStockPhoto.com. I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. “Fun” and “funny” are two different things.

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6 Areas of Digital Marketing & PR Transformation

Proactive Report

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

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The 360 Degree Chief Marketing Officer

Twist Image

Episode #496 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Famed marketing journalist, Bob Garfield , was waxing poetic about a book called, The Digital Transformation Playbook, by Columbia Business School professor and brand strategist, David Rogers. He is also the founder of the Center on Global Brand Leadership 's acclaimed BRITE conference on brands, innovation, and technology.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Audience Overlap: Find Commonalities Between Audiences

Jon Loomer

Facebook quietly launched — or at least began testing — a new tool that has the potential of being quite useful for marketers: Audience Overlap. As I type this, there hasn’t yet been an official announcement. A member of the Power Hitters Club (my private membership) first pointed it out earlier in the week. At the time, I did not have it.

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The State of Hate and Why You Should Embrace Complaints

Convince & Convert

Image via BigStockPhoto.com. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints represents a huge opportunity. That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

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6 Areas of Digital Marketing & PR Transformation

Proactive Report

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

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Six Links Worthy Of Your Attention #290

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

I would argue that when it comes to making money online, the most important skill you need is not in being able to find untapped niches, knowing how to do A/B testing, creating attractive websites or even having a great ability to write. Instead, the most sought after skill in my eyes is being able to generate website traffic. To get eyeballs on whatever it is you have created.