Sat.Oct 24, 2015 - Fri.Oct 30, 2015

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Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

Warning: a bit of SSP ahead. If you’re down with that, read on. If you’re not, move along, nothing to see here, folks, go back to your homes. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. You know what’s cool? A billion dollars. And that’s exactly what you’ll feel like you’re getting when you join my three-day free (yup.

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3 Ways You’re Scaring Customers On Social Media

Firebelly

Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2. Your publishing approach is inconsistent.

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70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation. Do you want to get more done, but not the most important things?

B2B 131
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Why content writers are becoming the most desirable people in marketing?

Kikolani

Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO. The content writers therefore strive to write content that is solely aimed at dominating the search engines, retain customers and at the same time engage visitors who visit WebPages and content sites for information.

Content 120
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Social PR Launchpad’s Almost Ready for Blast-Off

Waxing UnLyrical

I told you Monday about my new mini-training, right? Well, last week I sent a few emails out to let folks know I had something pretty cool coming up. If they wanted to stay in the know, they’d need to subscribe to my new email list (since that’s really the best way to keep folks in the loop). Image: Photodune. There were some VERY interesting responses.

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44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

One of the most common questions I get is concerning the tools I use. Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. I’ve written on this topic before , but it’s been two years since the last time I’ve discussed the tools I use. I still use some of those tools, but some I don’t and I’m using several more now.

Tools 114

More Trending

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How to Use LinkedIn to Grow Your Business: B2B Tips!

Devumi

Learning how to use LinkedIn in a B2B setting can dramatically increase your ability to make connections with the right people at the right companies. You can’t just start up any old account and get to growing your account. There’s some work that you need to put in first. Don’t worry though, I am going […]. The post How to Use LinkedIn to Grow Your Business: B2B Tips!

B2B 96
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How is B2B Online Marketing Different?

Small Business Mavericks

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. For social networking, you should join LinkedIn.

B2B 81
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The Future Of Blogging

Twist Image

Episode #485 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The End of Blogging ), I thought it would be interesting to discuss blog, writing for the digital channels and what people want/think they want when it comes to content with Mark Schaefer.

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5 Powerful Tips to Increase Influence and Sales Online

Convince & Convert

Image via BigStockPhoto.com. When I was 24, I was broke and living on my sister’s couch after a career-ending football injury. My dream of being a pro-football player was done. I had no work experience and a pile of mounting credit card debt. My arm was in a huge cast that was really uncomfortable (for six long months). I was feeling low. At Christmas that year, my brother Chris gave me a book that had just come out: The 4-Hour Workweek by Tim Ferriss.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Read this when your biz keeps you up all night (and not in a good way)

Absolute PA

I know what it’s like when you first start out in business – so thrilled to be doing what you love, finally able to break free from the 9-5 and putting your heart and soul into your new venture. That initial period is so filled with excitement and joy that it’s impossible to believe that your sweet, new business baby could grow up into a monster.

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6 Ways to Package Long-Form Content

Small Business Mavericks

Last week we discussed the importance of long-form conten t. This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging.

Content 70
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A Master Class In Presentation Skills

Twist Image

This is a what a presentation can and should look like. Over these past few days, I have the pleasure of attending Google Zeitgeist 15. It's a very exclusive (and invite only) event. I best describe it as Google 's version of TED. They curate both the content and the audience to ensure that something magical happens. and it always does. I've had the please of seeing Bryan Stevenson speak before.

Skills 70
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4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. (highlight to tweet). The much-hyped digital revolution impacted businesses more through smartphone apps than any other avenue.

Mobile 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#81: Eight Principles of Greatness with Lewis Howes

Amy Porterfield

I first met Lewis Howes back in my days of working with Social Media Examiner. I liked his technique with video interviews, and wrangled up a lot of interviewees for him; he liked my Facebook trainings, and asked me to put together a book. That was not only the beginning of my career in online […]. The post #81: Eight Principles of Greatness with Lewis Howes appeared first on Amy Porterfield | Online Marketing Expert.

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ICYMI – Facebook and Twitter

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook begins transforming notification tab. Twitter launches Brand Hub. Facebook adds message requests. Twitter’s Q3 earnings were revealed and stock dropped 10%.

Twitter 40
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How To Blitzscale Your Business

Twist Image

"Blitzscaling". that's what LinkedIn founder, Reid Hoffman , wants all businesses to do. He believes in this model so much, that he is teaching a class at Stanford University out of the engineering department titled, Technology-enabled Blitzscaling. Reid, who is now with Greylock Partners (he's also a big investor in companies like Facebook , Dropbox , Airbnb and many others) is not only teaching the course, but this "blitzscaling" ideology will be the core of his next book.

Class 69
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Are You a Short-Term Reactionary or a Long-Term Visionary?

Convince & Convert

We’re deep in earnings season for the third quarter of 2015, when public companies report their financial performance. As usual, there were surprises that had an immediate effect on stock prices. . One in particular was that of Ford Motor Company, which had the most profitable quarter in the company’s 112-year history. But it missed Wall Street analysts’ earnings per share estimate by one penny, sending the stock into a five percent drop.

Price 120
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Financial Areas Where Small Businesses Could Use Some Help

Idaconcpts

Airbnb, the world’s largest accommodation provider, owns no real estate and Uber, the world’s largest taxi company, owns no vehicles. Taking a cue from these successful companies, an estimated 3 million American professionals (see [link] consider home as their primary place of work, according to Telework Research Network. By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time

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6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about.

Resources 179
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Google Zeitgeist, Drones And Amazon Will Be Suing People For Posting Fake Reviews

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Review 64
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How to Use Social to Attract Great Employees

Convince & Convert

Recruiting and Retaining. Carmen Collins, writer and former country music artist, has been working in the social media arena since the heyday of AOL… long before social even had a name. Through her years of experience, she has discovered a secret ingredient to successful recruitment and long-term employee retainment: social media that embraces current employees and comfortably engages with potential candidates.

How To 110
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly.

LinkedIn 140
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How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Twitter has changed the way your business interacts with consumers online. From daily conversations to marketing tactics, how and when you engage has evolved. And like with anything else, taking the time to learn how to use it properly is the key to success. If you’ve been looking for ideas to help elevate your Twitter presence and expand your business through Twitter , read on.

Twitter 114
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Six Links Worthy Of Your Attention #279

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

Meme 61
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Powering Sustainability Through Story with Bruno Sarda

Convince & Convert

Sustainability at the Highest Level. In addition to his position at Dell, Bruno Sarda is also an adjunct professor and a Senior Sustainability Scholar for the Global Institute of Sustainability at Arizona State University. . He spent ten years with Charles Schwab working to change how the internet transformed the experience of the individual through the power of technology, and he has traveled the world speaking about sustainability and storytelling, focusing on the business end of sustainabilit

Travel 104
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart. By posting it, Evans sought to show how building a sustained audience on a standalone blog, while possible, takes time and requires that you update it constantly.

LinkedIn 132
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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

It’s Saturday here in Oz, so that must mean reading roundup day (and Halloween)! Enjoy/Boo. The Thumb is In Charge // Facebook. If you’ve ever doubted that mobile is the future (who would really, though?!), Facebook has undertaken some research that squarely places mobile in the “you better get on this and quickly!” box. You can download “The Thumb is In Charge” magazine that explains their findings, or follow along as they release three blog posts detailing i

Adwords 35
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Branded Merchandise in Professional Sports [Infographic]

Idaconcpts

For any professional sports team, proper branding is essential to grow and maintain an engaged fan base. While winning championships can increase the revenue of a professional sports team, so can a strong team brand. For example, the New York Knicks placed at the bottom of their division during the 2014-2015 NBA season. However, the Knicks was the only team from its division to make it to the list of Most Valuable Sports Teams of Forbes in both 2014 and 2015.

Sports 114
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Have You Been Social Selling All Along?

Convince & Convert

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. Supporters of the social selling movement claimed that LinkedIn, Facebook, Twitter, and other social sites would bring an end to the stereotype of pushy, disconnected, quota-hungry salespeople and give rise to a new breed of relationship-first sellers who use social media to seek connections instead of transactions; who share valuable resources instead of pushing produ

LinkedIn 129
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Choose Your Own Adventure With Content Marketing

Convince & Convert

Ford Vision: Transparency, Humanization, and Knowledge. This week’s show welcomes special guest Scott Monty, internationally recognized consultant in social media and marketing. Scott spent six years at Ford as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches, and more. Before joining the team at Ford, Scott worked in several communications and marketing agencies with clients such as Coca-Cola, American Airlines, T-Mo

Content 110