Sat.Aug 08, 2015 - Fri.Aug 14, 2015

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 205
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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to conne

Analytics 165
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Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page. Feel free to click on each to see the source. • Tuesday—Thursday, 7am-9am. • Tuesday—Thursday, 7-8am, 10-11am + 5-6pm. • Tuesday—Thursday, 7-9am + 5-6pm. • Tuesday—Thursday, Noon + 5-6pm. • Tuesday—Thursday, 7-8:30am + 5-6pm.

LinkedIn 154
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5 Things to Do in Facebook to Make Professional Connections

Idaconcpts

Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers. However, it takes more than handing out your personal profile to others in order to secure this professional network. As Facebook can help you develop strong ties, it can also be detrimental to your career if used incorrectly. 1.

Facebook 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o

Industry 145
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What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Maybe you should have asked Bill Gates 20 years ago. Gates wrote an article titled “Content is King” in 1996. (Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. Its most intrinsic value was that it could be spread globally at little cost.

Content 127

More Trending

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11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you can inspire interaction. But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain.

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How to Make Vines that People LOVE to Watch

Devumi

Ever since it was bought up by Twitter back in 2013, Vine has been taking off at an astronomical pace. In January of this year they claimed to be at around 1.5 billion loops PER DAY. With the platform taking off, more and more people are asking how to make Vines. With the right content, […]. The post How to Make Vines that People LOVE to Watch appeared first on Devumi.

How To 96
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How to Use Social Media to Delight Current Employees

Convince & Convert

Tweetable Moments We, culturally, have a belief that you’re not going to get anywhere without really good, priceless feedback. CaptnExperience Tweet This. Social Media for HR. Chris Ebbeler is the Senior Manager of Workplace Community & People Branding for Brinker International. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S.

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Google Now a Part of Alphabet, Uses New gTLD Domain Extension

Bill Hartzer

Google has been officially moved to a new organization called Alphabet. Larry Page, in a letter on their new site, explained that they traditionally don’t do normal things. Sometimes they do things differently because Google isn’t a conventional company. Google is now a part of a Alphabet, and Alphabet is a collection of companies. The story here is not that Google has moved to Alphabet.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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No, A Landing Page Is Not Enough

Jon Loomer

As someone who loosely considers himself a marketer, I’m seeing a group of info-marketers that are quickly becoming dinosaurs. Their refusal to change will ultimately lead to their extinction. One of the most popular marketing approaches for lazy people is setting up a landing page only — often with Lead Pages — and running ads to it.

eBook 113
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6 Ways to Generate Leads Online Today

Small Business Mavericks

No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. Almost any one of them will deliver leads if you work it the right way, but the best approach is to identify which social media channels have a large concentration of your target audience.

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What Would You Do for a Free Flight Upgrade?

Convince & Convert

What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class.

Proposal 115
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One Year after Moving to HTTPs

Bill Hartzer

About one year ago, last August 2014, I moved this site from HTTP to HTTPs, and several weeks afterwards I updated the status of traffic, page views, and time on site. Several weeks after moving I some pretty good results, which I believe was a result of my moving from HTTP to HTTPs. A year later, let’s look at what I’ve accomplished over the past year, and if we can tell if it was worth it to move.

Travel 118
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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If You Think You're Good At Telling Stories, Watch This.

Twist Image

Are you stuck? Staring at the blank screen (literally or proverbially)? As a writer, there is nothing more important than having a framework, building an outline and understanding how it all ends, before you even write that first word. Brands struggle with storytelling, because so few of them understand the dynamics of what makes a story interesting and compelling to the viewer.

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PR Measurement – New Tools and New Skills

Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return?

Skills 63
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5 reasons why you should be using Periscope for business

Lucy Hall

Haven't you heard? Live streaming is HUGE! In this post I set out 5 reasons why you should be using periscope for business . When you run a business and especially if it's online extending your reach and getting to as many customers as possible should be one of your top priorities! And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick!

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Myrland Marketing Motivation

Myrland Marketing

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week Do you have any habits you wish you could stop? Today, pick one that’s getting in your way. Decide what the opposite of that habit looks like. Picture it. Describe it. What would it be like if you weren’t doing it? Tell yourself it’s over. It doesn’t deserve your time or energy.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Four Outcomes Of Content

Twist Image

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the kind of stuff that you would be interested in? The list of questions is long, arduous and intimidating. We live in a world that marketers (like me) had hoped for (lots of people, creating lots of interesting content in lots of different media formats).

Content 78
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4 Ways Pinterest Can Help Drive Traffic To Your Blog

ProBlogger

This is a guest contribution from Marie-Eve Vallieres. Nobody puts Pinterest in a corner. With 73 million users (85% of which are females), an expanding presence outside the United States and upcoming buyable pins, this social media platform/search engine is now more powerful and sophisticated than ever. After months of pinning diligently and engaging with my subscribers, my analytics exploded, figuratively speaking – Pinterest has become the #1 referral for my blog, bringing a steady flow of hi

Travel 43
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#70: 4 Webinar Myths and How to Avoid Them

Amy Porterfield

If you’ve sought out training to help you build your business, or tracked the success of other entrepreneurs, you have firsthand experience of the power webinars have to not only engage and excite an audience, but to convert them to into paying clients. Maybe you’ve even been one of those people who signed up for […]. The post #70: 4 Webinar Myths and How to Avoid Them appeared first on Amy Porterfield | Online Marketing Expert.

How To 44
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Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

Myrland Marketing

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter , where my Scopes are announced as they go live…thank

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Future Of Retail In A CTRL ALT Delete World

Twist Image

How do the best brands connect with their consumers? This has been the question that has kept me motivated to be in this industry for over twenty years. All of my work (as diverse as it has been) has been centered around this question. Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event.

Retail 73
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2 Incredibly Innovative Ways to Draft a Spectacular Blog Post

ProBlogger

This is a guest contribution from Lorraine Reguly. “Damn. It’s not perfect, but it’ll have to do.”. “S**t. I wanted it to be better than that.”. Have you ever felt that way before hitting the “schedule” or “publish” button? I bet you have, during at least one point in your blogging career. Writing is difficult for many people, and bloggers are no exception.

Blogger 42
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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. 22% can’t find the time to create content. 16% find it tough to create awesome content. That got me thinking: How can you save time while planning awesome content, really?

Marketing 131
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Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

Myrland Marketing

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter , where my Scopes are announced as they go live…thank

Groups 40
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Are You Insignificant Or A Real Leader?

Twist Image

Have you read the book Sapiens - A Brief History Of Humankind ? It's a huge "wow!" moment. Promise. Homo Sapiens rule the planet, right? How did that happen? According to author Prof. Yuval Noah Harari we were nothing more than insignificant apes in a corner of Africa a mere seventy thousand years ago. So, what happened? Don't worry, you don't have to read the book, if you've got enough on your plate (but, you should).

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ProBlogger Podcast: Two Types of Content to Help You Find Readers for Your Blog

ProBlogger

Today’s episode of the ProBlogger Podcast is part two of a mini Finding Readers series (you can find out more about part one here in the Two Questions to Ask to Help You Find Readers for Your Blog ), and it’s all about what you’re writing when it comes to getting traffic. After you’ve asked yourself those two very important questions in the previous podcast, you can move on to fulfilling that brief on your blog with today’s.

Types 40
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Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile.

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dealsnprice

Atom Thought

video posts Related Posts: The Amazing Hi-Tech Toilets & Bill Gates Connection! 6 Tips for Selling Online Video Ads! The Ultimate Online Social Experience! World’s 1st NRI Video Talent Hunt! How an internet start-up is marketing itself to the media!

Video 100
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Six Links Worthy Of Your Attention #268

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o