What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
Visually SM
AUGUST 13, 2015
By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion o
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