Sat.Nov 15, 2014 - Fri.Nov 21, 2014

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

'Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years.

Sites 278
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The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

'Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the “holier than thou” media to earn mega points for traffic. Imagine for a moment, the alternative tweet: “I hate tacos” said no one ever.

Brands 237
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How to advertise and optimise posts on Facebook

Mindjumpers

'Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

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Monday Roundup: Business Best Practices

Waxing UnLyrical

'Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0. 1. The Psychology of Pricing. Why: Do you want to know how to price your products more effectively?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Emerging Social Media Trend: Pay To Play

Firebelly

'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.

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5 Shifts to Fix Your Social Media Metrics

Convince & Convert

'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.

Metrics 167

More Trending

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6 Warning Signs That Your Hat Is Turning Black

Small Business Mavericks

'You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content.

Journal 122
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Real-Time Marketing vs. Real-Time Response: Why It’s Important You Know The Difference

Firebelly

'Most major brands know it’s extremely important to have a relevant social presence as a part of its marketing efforts, but how to execute that strategy has been the bigger challenge. Many social media marketers (and most marketing people I’ve talked to) aren’t super clear on the differences between real-time marketing and real-time response via social.

Marketing 164
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How to Use Trending Triggers to Create Contagious Content

Convince & Convert

'Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it.

Trends 161
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No Regrets But Something Else

Ari Herzog

'There are a couple moments in middle school and high school when I wish I acted differently. Saying yes when I said no. Capturing her gaze a moment longer. Giggling. Smiling. I don’t regret those moments because they made me into the man I am today. I always wonder if she knew. Thanks for reading. Please sign up to receive blog posts by email.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Cache Dates About A Month Old Now

Bill Hartzer

'It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. For example, the above screen capture is what my site’s home page shows in the Google cache–which is October 20, 2014.

Google 125
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Thanksgiving & Social Media: 5 Must-Reads

Firebelly

'It’s not too late for your brand to have some fun on social media this Thanksgiving. Get inspired with these five must-reads. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. In addition to long car rides and overeating, consumers will be searching for cranberry sauce deals on Twitter, browsing Pintrest for green.

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Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Convince & Convert

'Do you remember the first time that you realized the true power of inbound marketing ? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers.

Marketing 160
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How To Enhance Holiday Marketing With Pinterest

Small Business Mavericks

'This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” 3 Ways To Start.

Marketing 119
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Tech Exec of the Year: Brett Martin

Saying It Social

'Brett Martin (Founder/CEO of CastleBranch and primary investor and overseer of TekMountain) wins NCTA “ Tech Exec of the Year Award ” for his dedication to growing the tech culture in Wilmington. Read how SayItSocial The post Tech Exec of the Year: Brett Martin appeared first on.

News 104
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Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

'Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. The screen shot above is from my iPhone, and is shows the search results for my name, Bill Hartzer.

Mobile 120
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Does Your Content Pass the Resharing Test?

Convince & Convert

'Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless.

Content 155
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Why Facebook and I Broke Up

Ari Herzog

'I don’t blame Facebook. It’s not her fault for providing an outlet for people to share baby photos, cat photos, religious and political links, and updates about everything under the sun. But because all that stuff is being shared in a 24/7 news cycle that never sleeps, and further because I have no rules to accept someone’s friendship, it became too much.

Facebook 114
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Are Keywords Really Dead?

Small Business Mavericks

'With all the changes happening in SEO, it makes sense that some would declare the keyword to be dead. But then you read what others say, and they say it isn’t dead at all and keywords still have value. We have talked a lot about the changes in keywords on this blog. I don’t think of “keywords” as a magic formula where the keyword was sprinkled liberally throughout the text for no other reason than catching a search engine’s attention is alive, but I do think that

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22 Must Know SEO Writing Tips for Higher Rankings

Writtent Blog

'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices.

SEO 110
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Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Convince & Convert

'Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog , but is also available across various tablets and iBook for free.

Tumblr 149
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How to use Hashtags on Instagram for your Business

Devumi

'Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan.

Hashtag 94
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Bing Ads Sees Improved Click Volume With Close Variants Rollout

Small Business Mavericks

'I know we don’t mention Bing Ads nearly as much we discuss that competitor of theirs, but it isn’t because nothing has been happening. They recently have gone for the trifecta of close variants on phrase match, exact match, and broad match modifier keywords, according to Ginny Marvin at Search Engine Land. Here’s what that can look like with phrase match keywords: minecraft game online = minecraft games (plural vs singular). pizza delivery near your hometown = pizza deliveries

Hotels 102
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7 Ways to Spot Epic Copywriters for Your Site

Writtent Blog

'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action.

Sites 108
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How to Be an Average Marketer and Nothing But That

Convince & Convert

'Are you asking the exact wrong question? Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this.” That’s the wrong question. If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure

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Business Transformation. From Marketers To Makers.

Twist Image

'Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly), they wanted you to change who you are, and they needed you to do it right away. After all, it was for your own good.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Insider secret! The system I wish I’d had when I started business blogging

Absolute PA

'There’s one system I wish I’d set up when I started blogging over 5 years ago. In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. Plus, I’ve written about systems, processes and mindset that help make the day-to-day of running a small business easier.

System 82
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What is a Hash Tag - Social Media for Small Business (Video)

Lucy Hall

Here's a quick run down as to what a hashtag is.Hashtags are used to help you link to a chat or conversation on social media. You can also see what's trending on social platforms. You type the # symbol followed by some words such as SocialMedia all together like this #socialmedia - this is what a hashtag looks like.

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Does Your Content Pass the Resharing Test?

Convince & Convert

'Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless.

Content 106
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Become A Connector

Twist Image

'Do you have one hour and forty-five minutes to spare? I''ll admit it, I have been sucked into the vortex that is Skillshare. For a very normal monthly fee (like, ten bucks), you can take a whole bunch of fascinating courses. Not the kind of courses that you probably see in catalogues or through the continuing education department of your local college.

Class 94
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Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications

ProBlogger

'Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. I felt trapped, with no escape plan.