Harp Interactive
MAY 21, 2014
'Categories: Blog , Facebook , How To Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. ( Read more. ).
Waxing UnLyrical
MAY 23, 2014
'Any special plans for the long weekend? Well, I’ve been ill, Karelyn’s going through a lot, so… we’re just going to take it easy. No post on Monday, we’ll be back Wednesday. And to get your weekend started on the right now, here’s a Friday Funny via Sean Nicholson. Thanks, Sean, and happy weekend, everyone! via Sean R.
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The Realtime Report
MAY 22, 2014
'WhatsApp is the third biggest social app – even more popular than Facebook Messenger – according to recent research by GlobalWebIndex. Nearly 1 in 5 (19%) of adults ages 16-64 worldwide are using the app, the result of a 30% rise in the last six months (note: the data excludes both China and Japan). Only 3% of adults in the U.S. use WhatsApp, but it is very popular in emerging nations: half or more of the online population in Hong Kong, South Africa, Malaysia and Singapore use Whats
Convince & Convert
MAY 21, 2014
'Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. It’s easy to become an information addict, thinking that the next piece of knowledge is what we need in order to blow the competition out of the water. The truth is, you probably already know most of the things you need to know to be a great marketer.
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Harp Interactive
MAY 23, 2014
'Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 23, 2014: New on Facebook Facebook May Soon Know What You’re Watching—And Hearing Earlier this week,
Waxing UnLyrical
MAY 19, 2014
'Holiday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. Image: LEOL30 via Flickr, CC 2.0. We talk about “value” so often, but I wonder if we truly understand what it means? After all, we, our work, our organizations, thrive or struggle to survive based on the perceived value or lack thereof, right?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Bill Hartzer
MAY 23, 2014
'There are reports that ICANN is now taking websites offline because of failures to verify ones’ email address. A popular website, JitBit.com, was recently taken offline because they failed to verify the site’s email address as listed in the whois record. According to Jitbit.com, their website was offline for nearly 30 minutes, and showed the following: I’ve written before about the ICANN email verification requirements that went into effect in January of this year.
Harp Interactive
MAY 21, 2014
Categories: Social Media Marketing Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. ( Read more. ).
Convince & Convert
MAY 22, 2014
'With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. The game challenges fans to correctly identify some of the more than 300 flight destinations from Amsterdam and is highly addictive. Once the user begins the game, they’re prompted with a series of location-based Instagram images.
The Realtime Report
MAY 20, 2014
'Birds Eye UK recently opened “ the world’s first pop-up, pay-by-picture restaurant ,” called ‘The Picture House.’ The campaign is centered around the launch of Birds Eye’s “Inspirations” range of products, and includes #PictureHouseLondon, #PictureHouseLeeds and #PictureHouseManchester. Diners are served Birds Eye Inspirations dishes, and then “pay” the bill by taking a photo of their meal and uploading it to Instagram with #BirdsEyeInspir
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Kikolani
MAY 23, 2014
'Are you ready to start teaching online courses, but not ready to setup a membership site on your own website or share 50% of your profits to another company? If so, then Kunerango is the platform for you. Kunerango – the Shopify of online courses – allows you to create your own online school for free with no contracts, and only charges you 10% when you make a sale on your course.
Harp Interactive
MAY 23, 2014
Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 23, 2014: New on Facebook Facebook May Soon Know What You’re Watching–And Hearing Earlier this week, Facebook unveiled a new […] ( Read more. ).
Convince & Convert
MAY 20, 2014
'Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. In some ways, approaching a C-level audience is much like approaching any other audience— you have to know them, identify their pain, and find out where they are most likely to seek out answers to the challenges they face in running their business. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to
Bill Hartzer
MAY 22, 2014
'I’ve written before about how Twitter , Facebook , and even recently how Google’s Gmail were or were not recognizing the new gTLD domain names as real domain names. Now today I have discovered that Apple’s iPhone email does not recognize the new gTLDs, as well. But it’s actually even worse with Apple: they don’t recognize.biz,info, and.tv as real domain names, either!
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Small Business Mavericks
MAY 22, 2014
'Video is one of the most attractive and engaging things you can put on your site, because people are apt to watch them…IF they can find them and IF it is worth their time. Can they find it? Relevant keywords in the title and description will help your SEO, and a logical file name with words instead of numbers helps people. It will help you, too, find your stuff as you build up your video library because it’s easier to figure out “FAQ1.mov” than it is to remember what
Absolute PA
MAY 23, 2014
'The temptation to sign up for every new social media platform can be overwhelming. As small business owners we’ve got entrepreneurial spirit in spades and chasing new shiny objects is our biggest downfall. What’s more, we are constantly blasted with facts, figures and recommendations about how ‘this’ social network is better than ‘that’ , and how ‘this’ social network is the vital ingredient missing from our failing marketing plan.
Convince & Convert
MAY 23, 2014
'Tweetable Moments No one will give a standing ovation for all the things that you do right. cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. He also got his career started in politics in Washington. All along the way, he was using his love of writing. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. ”I don’t ne
Bill Hartzer
MAY 20, 2014
'As you know, I am a pretty big fan of the new Generic Top Level Domains (gTLDs) that are out, and even ones that have not been released to the general public yet. There are quite a few that I like, but then again there are some that I just don’t understand. So far, there has been a good response to them, and there have been some issues. For example, Twitter at first didn’t recognize the new gTLDs , but they later fixed that.
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Small Business Mavericks
MAY 20, 2014
'Your online reputation is not entirely within your control. After all, you can’t control what other people think and say, or say without thinking. That word-of-mouth factor is difficult to assess and impossible to predict with accuracy. There are some things within your power, though, and these two are a good start. Trustworthiness is an old-fashioned word, but it still holds true.
Net-Savvy Executive
MAY 20, 2014
'As ubiquitous surveillance is increasingly the norm in our society, what are the options for limiting its scope? What are the levers that we might pull? We have more choices that you might think, but their effectiveness depends on which surveillance we might hope to limit. One night last summer, I woke up with an idea that wouldn''t leave me alone.
Writtent Blog
MAY 20, 2014
'Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ).
Bill Hartzer
MAY 19, 2014
'Last week, I was speaking at the ClickZ Live Toronto conference, and Kirstine Stewart , head of Twitter Canada , was one of the keynote speakers. According to Ms. Stewart, no Twitter accounts of employees are Verified accounts. Not even the CEO’s account. I actually find this kind of odd. It seems to me that if you were someone who is officially representing Twitter, your account should be a Verified Account.
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Small Business Mavericks
MAY 19, 2014
'There’s a lot to juggle when you are a manager. In fact, I’d bet you could substitute “juggler” for “manager” and the job description wouldn’t change all that much. You need to keep your eye on the ball, yes, but there’s more than one ball to keep an eye on so it gets tricky! PPC Hero has a great list of The 10 Monthly Tasks Every Account Manager Should Be Doing , and it actually condenses into three balls.
Twist Image
MAY 23, 2014
'It''s an old bit. For the seventh time, Jimmy Kimmel , enlists a whole bunch of celebrities to read the terrible things that people have tweeted about them on Twitter. Hilarity ensues (and, it''s not safe for work). You will laugh. You will cringe. And, while I''m one of those people who hates it when anyone attempts to dissect humor or relate it to something serious, I will.
ProBlogger
MAY 18, 2014
'Earlier in the week I was looking through my Sprout Social reports to do some analysis on what tweets I’ve done in the past that have had the most impact in terms of reach, retweets, and replies. What I found is that among the most retweeted tweets were things I’d said in twitter chats or statements that I made in keynote presentations at conferences – that I’d tested before speaking on Twitter.
Convince & Convert
MAY 20, 2014
'We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? So how do you tell who is being most effective out of all those pages?
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Small Business Mavericks
MAY 23, 2014
'A new feature has been added to the LinkedIn “Who’s Viewed Your Profile” tool. It’s called “ How You Rank ,” and it could be very useful if used the way the designers hope you will. When you click the button, you see even more customized insights on how to improve your place in the stack of your own network. These customized insights can be anything from adding a profile picture and updating your summary to adding content and beyond.
Twist Image
MAY 18, 2014
'Episode #410 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #28.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel Z.E.R.O.) and his latest business venture is, Evol8tion.
ProBlogger
MAY 19, 2014
'Photo Credit: ePublicist via Flickr. This is a guest contribution from freelance blogger and writer Alicia Rades. When you get a notification that someone tweeted or liked your latest blog post, you get excited. You can’t help but crack a smile and do a little fist pump because someone shared your content. If you feel like the king (or queen) of the world and you do a little dance every time someone shares your blog post, get it out of your system now.
Convince & Convert
MAY 21, 2014
'This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others) please subscribe to my YouTube channel.
Small Business Mavericks
MAY 21, 2014
'You know, every business sells something. We sell a product or we sell a service to someone who needs or wants that product or service. So in order to be successful marketers, don’t you agree we have to figure out which category we are selling? Necessities solve a problem. If you are selling that which can solve a problem people are dealing with, focus on how they need your business offerings to solve their problems successfully.
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