Canadian government spikes the press release
Sherrilynne Starkie
FEBRUARY 1, 2014
'The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. (Wikipedia). Gone forever are those dense blocks of text, overly long headlines and all that complex jargon. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.
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