Sherrilynne Starkie
JANUARY 19, 2013
“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch.
SocMed Sean
JANUARY 20, 2013
Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others. And recent trends in social media are showing that sharing photos and images is a great way to make sure that your blog posts are getting traffic. However, the more images you include in an article, the slower your page load times will be and the longer your visitors will have to wait to enjoy the content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su
Justin Levy
JANUARY 23, 2013
After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Waxing UnLyrical
JANUARY 25, 2013
“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.
Akamai Marketing
JANUARY 25, 2013
Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail.
Waxing UnLyrical
JANUARY 24, 2013
Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding. Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0.
Firebelly
JANUARY 21, 2013
In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. 4 Social Media Strategy Ideas from Martin Luther King Jr. By Chris Pahor Today we can look back at the characteristics which made Martin Luther King Jr so influential and apply them to business practices on social media in a modern age.
Josh S Peters
JANUARY 25, 2013
This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. The Difference between Strategy and Tactics. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper. This is a sign of something big, a shift in academia and the influence of social media.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.
Adam Sherk
JANUARY 23, 2013
The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands.
The Realtime Report
JANUARY 23, 2013
Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. The Krispy Kreme India Facebook page grew from 3,000 to over 21,000 likes from December through the store opening on January 19th.
Josh S Peters
JANUARY 24, 2013
When it comes to the convergence of search and social your content needs to follow 2 basic rules. To be in the right place and makes sense to the user. If you can answer affirmatively to both those you’re already going to be a league or two above most of your competition. At the moment search and social is very heavily content focused. Content is what search engines read and rank.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Kikolani
JANUARY 22, 2013
This is a guest post by Steve Aedy. These days, it seems all the blogging advice comes from professionals who know everything there is to know about SEO, plugins, themes, and killer content. While those topics are useful, there are other blogging experts who are willing to share their tips and tricks too. While they probably couldn’t imagine it at the time, many of the world’s literary masters have offered up useful tips for writing blogs.
Convince & Convert
JANUARY 20, 2013
In The NOW Revolution , Amber Naslund and I predicted that social media would become a skill rather than a job. As companies take more steps to “be” social, and incorporate social business initiatives alongside the more common and obvious social media marketing programs, employees from all divisions and departments will utilize “social” to be more effective, the same way they have historically used telephones, email and in-person meetings.
The Realtime Report
JANUARY 22, 2013
Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. Prospective Dodge Dart owners register on the site, customize the car, and set a goal for how much money they need to purchase it.
Idaconcpts
JANUARY 24, 2013
With technology becoming more divisive each and every year, many people are trying to determine whether the next purchase they make should be a laptop, desktop or tablet. Indeed, each one of these machines comes along with its own distinct set of benefits, and one may be better for certain situations than another. A laptop may be the perfect fit for one person, while it would simply be a waste of money for another.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Kikolani
JANUARY 21, 2013
This is a guest post by Matt Powers. A successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again. This requires a deep understanding of your target audience including their day-to-day concerns, their interests, how their problems can be solved, and much more. It sounds like a lot but there are some clear steps to help you achieve this more easily.
Convince & Convert
JANUARY 25, 2013
Rand Fishkin, SEOmoz @randfish. Rand Fishkin , Founder and CEO of SEOmoz , joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new Graph Search feature. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Ari Herzog
JANUARY 22, 2013
I installed the Thesis theme on November 6, 2008. WordPress was new to me that year, having migrated from Google’s Blogspot system a month earlier; and I wanted to display certain features on my blog. I didn’t want to spend countless hours learning CSS and PHP programming to do it on my own so it made fiscal sense to pay for a what you see is what you get premium theme.
Idaconcpts
JANUARY 21, 2013
This is the screenshot of my email newsletters signup form at my blog. I’ve been blogging since 2008 and it has always been there. Right-hand side. Around the middle of the page, on every page of the site. Today I wanted to share what I have learned on how to make email newsletters better. Use a RSS-to-Email Service. Believe it or not, people like getting email.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Janet Fouts
JANUARY 24, 2013
I don’t post here very often on topics not related to social business but hey, it’s my birthday on Saturday and it’s MY blog, and today is #EndHIVThursday , so bear with me for a minute or two OK? I think it’s the responsibility of all of us to give back to the universe, and yes, I’m asking for your help now. Last year my partner rode over 500 miles on her bicycle from San Francisco to Los Angeles in the annual AIDS Lifecycle ride, and for her it was a life-changing
Convince & Convert
JANUARY 22, 2013
Image via. I’m guilty. There. An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. In fact, until now, I wasn’t even aware of my wrongdoing. My admission now: I’ve been talking some of my clients into doing content marketing. I can’t stop myself. I believe in content marketing.
Bill Hartzer
JANUARY 22, 2013
The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis.
Justin Levy
JANUARY 23, 2013
After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Network Marketing
JANUARY 23, 2013
Facebook has turned out to be one of the most critical and ultimate destinations for most Business and Brands. Since practically all are on this same Facebook Platform it ends up being important. Infact it has almost substituted the other contact details mentioned on visiting cards. The unfortunate part is that not all Business and Brands are active although they have created their Facebook Page.
Convince & Convert
JANUARY 24, 2013
Editor’s Note : This is the first in a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 million during the Presidential Inauguration.
Small Business Mavericks
JANUARY 23, 2013
A few days ago, Facebook introduced Graph Search. You can sign up here. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. This is good. And there are certain types of businesses that will benefit from this in a big way. These include: Local businesses. Restaurants. Artists, musicians, and authors.
Koka Sexton
JANUARY 23, 2013
There are hundreds if not thousands of metrics you can track in social media. So how do you decide on which ones you want to focus on? I guess that depends on what results you are most interested in. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. Not that these numbers are good to look at but they are only for your vanity.
Absolute PA
JANUARY 25, 2013
Woo-hoo! I’ve been named as a one of 50 Top UK Online Marketing Influencers & Bloggers in 2013 by TopRank, a highly influential blog on social, search and content marketing. What makes this list so special is, rather than ranking blog sites (where there may be several blog contributors) TopRank researched individual bloggers. They recognize that it’s not just the content we produce but the act of sharing useful content on social media and around the internet.
Expert insights. Personalized for you.
377 
Let's personalize your content