Sherrilynne Starkie
JANUARY 11, 2013
The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Natalie is a much respected blogger and her reviews have been features in wine books and several top-tier mainstream media outlets; the Ottawa Citizen and The Guardian are among these.
SocMed Sean
JANUARY 5, 2013
Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?
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Mindjumpers
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.
Waxing UnLyrical
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.
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Adam Sherk
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.
Direct Marketing Observations
JANUARY 8, 2013
It’s safe to say that just because I waited until January 8 th , it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring. In the immortal words of former NFL coach, Dennis Green, predictions are what we thought they were.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jason Yormark
JANUARY 9, 2013
I always feel compelled to share some of my favorite things that I experience or use whether they be everyday occurrences or one time experiences. I thought the best way to do so was to wrap them up into a yearly recap to make it easier to compile all of them. So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out.
Akamai Marketing
JANUARY 8, 2013
Stay Akamai: Stand Out in Social Media Marketing? 3 Steps To Take Today. Spend anytime on social media or marketing blogs and you’ll to see advice to make remarkable content. Yes. Be remarkable and you will stand out in your social media marketing. Ah. Yes. Remarkable. Let’s do that. Where did I put the recipe for “Remarkable”?
Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Moving up the pyramid you can see how each layer above benefits from a strong program surrounding the layer below it.
Mindjumpers
JANUARY 9, 2013
First we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke. Two sides of the same coin, really. The apps allow the users to send each other videos, photos or message that, unlike the majority of the content producing social networks, will “self-destruct” within few seconds after being viewed. A counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media.
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Justin Levy
JANUARY 9, 2013
In the first article of the Post-Holiday Fitness Series I provided you with my current workout plan along with how-to videos. In this next article we’ll discuss structuring a meal plan to achieve the proper amount of protein intake and fuel your body consistently throughout the day. Of the many changes that you can make to lead a healthier lifestyle, in my opinion, changing what you eat on a daily basis will have the most impact on your overall health.
The Realtime Report
JANUARY 10, 2013
A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers u
Webbiquity SMM
JANUARY 11, 2013
Guest post by Athena Newton. If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online.
Josh S Peters
JANUARY 7, 2013
Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. Where do your customer go and what are they doing there when they are considering a purchase?
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Justin Levy
JANUARY 11, 2013
The final Post-Holiday Fitness Series article deals with supplements and vitamins. While having a sound meal plan and workout routine are most important to achieving your fitness goals, supplements and vitamins can provide additional assistance, depending on what your goals are. However, fitness supplements should not be used as a replacement for putting in hard work or making healthy eating choices.
The Realtime Report
JANUARY 9, 2013
A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . Securian picked a topic – ‘Long-term goals need a long-term partner’ – that accurately represented the brand and worked with their compliance depa
Kikolani
JANUARY 9, 2013
This is a guest post by Kimberly Nelson. Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content. 1) Know Your Reader. You can get to know your readers by creating surveys and polls designed to gather data.
Josh S Peters
JANUARY 11, 2013
This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. After a whirlwind year of Google updates this quick overview of what optimization methods are still valid as of now is a great helper for starting off the year.
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Idaconcpts
JANUARY 7, 2013
Since college students are becoming more and more reliant on their smartphones, it is important to take a look at how students use their smarthpones in their daily workflow. (Click for larger image). Source: OnlineDegrees.org.
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.
Convince & Convert
JANUARY 8, 2013
Image via Glee. It used to be that the television only sat in your living room. Chances are that it still does. The difference now is that you no longer just have a television because you also probably own a smartphone, laptop, tablet computer, desktop computer, and an MP3 player. Since you own all of these devices, there is a good chance that you will probably use them while you watch television.
Janet Fouts
JANUARY 10, 2013
I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social. They get to know you, what you like, how to please you and bring you back for more.
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Idaconcpts
JANUARY 5, 2013
Probably the most beloved and frequently used auto-translate service on the web right now is Google Translate. Given the dominance of Google in general, it wasn’t a huge surprise when it overshot the popularity of Babelfish and became the number one source for translations. Especially since both the search engine and Chrome browser have built in translation features you can use.
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .
Convince & Convert
JANUARY 6, 2013
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.
Ari Herzog
JANUARY 9, 2013
June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and colleagues in the industry to join and participate. They did that, and they told their friends. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group.
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Idaconcpts
JANUARY 9, 2013
credit: Tony Buser. Recent years have brought major advancements in 3D printing technology. As investors and industry giants like Epson, Objet, and HP continue to pour money into R&D, it seems exciting innovations are made almost daily. Already 3D printers are capable of producing spare parts for soldiers on the battlefield, sophisticated aeronautical mechanisms, advanced prosthetics, and even cardiac patches.
The Realtime Report
JANUARY 11, 2013
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 190 million users. via VK.
Kikolani
JANUARY 7, 2013
This is a guest post by Christy Wilson. No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. While the well-designed and properly executed apps give us all the information we need quickly and are sized properly for smartphone screens, the poorly designed apps are nothing but a headache.
Convince & Convert
JANUARY 9, 2013
There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget ) to find out why.
Idaconcpts
JANUARY 11, 2013
With 2012 serving up the latest and greatest technology, from smartphones to industrial solar arrays, this year is only going to get bigger, better, and more exciting! Whether your interest is in the world of gadgets, or strictly corporate technology, the many upcoming tech conferences give each of us the opportunity to be better at everything that we do for both work and play.
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