Sat.Nov 10, 2012 - Fri.Nov 16, 2012

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Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Consider yours and see if this helps you out the next time you’re in a jam. No exceptions, she said.

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How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Nurturing a community.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Google. Disney.

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A World Gone Social

Learn how companies must adapt to survive.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. It makes sense.

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website.  However do you really understand how to best use content to attract customers?  I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking. Money is not easy to attract online and you will most likely have a lot of competition in busy marketplaces.  Persuasion.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing. The buck doesn’t stop with creation.

Facebook Brand Posts Get One-Third of Their Reach Within Just 10 Minutes

The Realtime Report

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers.  An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication.

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world. It has already snagged more than 100K on this blog: An achievement worthy of some actual praise. Is Using Facebook Comments Good for Publishers?

The History of Social Media [Infographic]

SocialFish

Potluck

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing. He’d drawn up a list of people he felt had made significant contributions and so had I, and they were both very different. for $300m. Featured

Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post. My Connection to Flextronics. Flextronics sent its first tweet on October 1, 2012.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. These slides should be self explanatory, but if you have any specific questions about social media marketing for associations, please feel free to post them in the comments. Identify your marketing goals.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website. Some product images are even animated, including a pair of dancing cookie cutters.

Exiting Facebook as a Marketing Vehicle

Geoff Livingston

Image by pshab. For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone , and I believe Facebook is losing market power. Another aspect is to create a safer place where I don’t have workplace colleagues and contacts reading my feed expecting the latest and greatest Geoff news (Woo. That’s a good thing.

Instagram Web Profiles: 5 Must-Reads

Firebelly

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook. Instagram Web Profiles: 5 Key Facts. Here’s what you should know–and one big reason why you should care.

The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership  program, hosted by Plexus Consulting. The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. But how do your social media efforts fit into that equation? The ROI of Social CRM from SocialFish. Featured Social CRM and ROI

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

Acknowledge the Revolution. It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. Like it or not, the world is changing how we do business, and in his new book Socialized! In essence, Socialized ! is an enterprise playbook for capturing the full power of social.  suite can’t control it.”.

Whose Niche Are You Building?

Small Business Mavericks

To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid business model? First, start with your passions. What drives you? What interests you? What do you care about? If you don’t care about the topic you will be producing content on, then it doesn’t matter how profitable the niche is. You will burn out and lose interest. That’s why it is much more important to choose a niche that you love. If so, what are they doing and how are they doing it?

The Pervasive Internet Changes Everything

Geoff Livingston

Image by Liam Liberty. The Internet is everywhere. You know I’m a big proponent of integrated marketing , but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results. Cheap mobile broadband makes this possible. Where ever a customer is, they can find out more information and make purchases on demand. Retooling Marketing Thought.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Obvious in retrospect, but genius.

SocialFish

Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius. Does your organization have anything that your members might spontaneously take photos of? Could you promote a hashtag that would enable you to find those photos later? And could you create something cool from it? Think about it.

10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for  your 2013 strategic planning. 1.  Real-Time Media  Strategy. Consequently showing ROI is almost impossible. The plan has to be based on solid research that highlights threats and opportunities.  (A social audit.)  Social Audit. Read K.D.

Are You Using Black Hat SEO Tactics?

Small Business Mavericks

There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized. Black Hat SEO is everything else. All you have to do is refrain from doing a good thing too much or too often. SEO for Small Business Black Hat SEO SEO White Hat SEO

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IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Bricker said that we are in the midst of a transition to a new Canadian mindset. Old Canada was about English and French. People trusted public authority. Social capital Ottawa.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Well, its certainly not impossible. Platforms are TACTICS.

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling. Monitor your competitors.

Why Email Needs A Facelift

Twist Image

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris. Game over. For almost as long as email has existed, people have complained about getting too many emails. We celebrate inbox zero as if we just gave birth to a new child. Email makes life easy. For most, email is clutter. Literally.

Marketing, Jacking and Mining Memes

Geoff Livingston

Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture. It’s a very popular online term within the tech community to discuss “viral” groupthink. “Meme Jacking” Lacks Strategy. Meme Mining.

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Why Hurt Can Grow Your Business

Engaging Brand

Sounds crazy right? But most successful businesses start with a desire to create something (product, service, experience) that someone cannot find or can find but it is delivered in an unfriendly user experience. Business needs hurt because hurt is at the centre of a desire to solve a problem. Hurt is a powerful emotion and if used and understood correctly it can help a business grow.

Consumers Value A Brand’s Facebook Page More Than You Know [Infographic]

Firebelly

Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook. Blog Facebook Infographics

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 81 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

Redlining

Geoff Livingston

Image by Fawzan Hasan. Sometimes work and life demands that we push ourselves to the limit, that we run at a such a high speed our human engines cross the red line. Yet if we do it too long, we lose effectiveness and eventually burn out. Redline refers to operating across the line of demarcation on your car’s tachometer. So I end up sacrificing personal time and sleep. Measuring Pace.

4 Ways To Spark Your Creativity

Twist Image

Have you ever had a tough lesson in creativity? The book, Spark - How Creativity Works , by Julie Burstein changed a lot of things for me - especially the way I think about creativity. To say that reading Burstein's book was a treat would be an understatement. I had the pleasure of having a one-on-one conversation with Burstein after her TED Talk that took place this past year (you can listen to our conversation here: SPOS #297 - The Hard Work Of Creativity With Julie Burstein ). Since that time, we've become fast friends and stay in touch as often as possible. Everybody is creative. moleskine.

SEO Isn’t Dead. The New SEO

Firebelly

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” ” My utter contempt for any phrase that says “ is dead” notwithstanding, SEO is anything but dead. Humboldt penguins mate for life. As far as I know. These things all look the same to me.

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Business Anatomy 101 - Business is NOT linear

Engaging Brand

I know, I know.it would be so much easier if it was! But it isn't and that is why it makes me smile that we so often think and act as if business was a linear model. Life and business is more comlicated than that.and social media can help us create a much more living, breathing organisation. Ideas are connections of thought that are brought to life through social media.