Sat.Nov 03, 2012 - Fri.Nov 09, 2012

Trending Sources

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. Know your fans.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Mobile: Give Your Customers That Something Extra

Mindjumpers

The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

How to Utilize Technology to Become a People Person

Unspoken

“People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question. The most obvious of course being to put the iDevice, laptop, or cell phone down and just connect with others on a basic level. Facebook. Match.com.

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.]. Social Media Consumer Electronic commerce engagement Facebook Facebook Users Image Hosting Lag Like Button Online Consumer Online Shopping Photo Sharing Pinterest Recent Report Social Shopping Software User Report Users

Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Ironically, as Facebook is increasingly optimising for the SoLoMo future, Instagram is now working towards becoming more web-based. Seen from the user perspective. Business opportunities.

Cool stuff I learned this week

Janet Fouts

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. Lazy blogger! ). There are so many great posts out there and lots of top stories and new tools to explore too, so here’s the short version of what I learned this week. The show goes live Fridays at 11AM PST. ” More on Facebook Edgerank. Awesome.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ”  And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention and more specifically public recognition of influence almost always occurs after the fact.

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Top Places Where You Still Can Get Free Links

Idaconcpts

If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you. Of course thought the downside to all this is that links don’t grow on trees, and that few websites are willing to give their links away for free. Here we will look at what some of those are. Forums. Social Networking. YouTube.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” ” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Naked Truth of Social Media

Geoff Livingston

Phil Gerbyshak ‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth … Whose Rules?

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Nash won the riding. It’s evolutionary.

Don't Follow Your Passion

Twist Image

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever. Cal Newport wants to know what makes people truly love the work that they do. It's 40 minutes worthy of your time. Watch this. business book. cal newport.

Smac! Cancer Where it Hurts.

SocialFish

Have you been touched by cancer in your community, family, circle of friends? me too. That’s why I hope you’ll read my friend Jennifer Stauss Windrum’s story and help us Smac! cancer where it hurts. ——————– NoMo the SMAC! leader NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. Check-writer only? The Big Why.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 80 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

Live and Die with Headlines

Geoff Livingston

Image by deathtiny41. In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. It’s as simple as that. Strong editors push you to activate sentences. Oh boy!

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Ever.      .

How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16. Check out the results of our Social Leadership Survey on a similar topic too. Potluck

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” ”  Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Check out my budget spreadsheets and staff forecasting tools!

Moving Forward From My "Mormon Moment"

Stay N' Alive

As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints. My, thanks to the work of many, have we accomplished a lot since then! In many ways, in a time that pre-dates Romney's run for President, the Church was too. We built numerous campaigns.