Sat.Nov 03, 2012 - Fri.Nov 09, 2012

Trending Sources

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.

How to Convert Facebook Fans into ‘Superfans’


‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. Know your fans.

U.S. Election 2012 & Social Media: 5 Must-Reads


Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

4 Tools to Streamline Your Social Media Outreach


Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

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Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

Mobile: Give Your Customers That Something Extra


The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

A World Gone Social

Learn how companies must adapt to survive.

Cool stuff I learned this week

Janet Fouts

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. Lazy blogger! ). There are so many great posts out there and lots of top stories and new tools to explore too, so here’s the short version of what I learned this week. The show goes live Fridays at 11AM PST. ” More on Facebook Edgerank. Awesome.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ”  And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Facebook Lags Behind Pinterest in Social Shopping Engagement


Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.]. Social Media Consumer Electronic commerce engagement Facebook Facebook Users Image Hosting Lag Like Button Online Consumer Online Shopping Photo Sharing Pinterest Recent Report Social Shopping Software User Report Users

5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” ” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Top Places Where You Still Can Get Free Links


If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you. Of course thought the downside to all this is that links don’t grow on trees, and that few websites are willing to give their links away for free. Here we will look at what some of those are. Forums. Social Networking. YouTube.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention and more specifically public recognition of influence almost always occurs after the fact.

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Smac! Cancer Where it Hurts.


Have you been touched by cancer in your community, family, circle of friends? me too. That’s why I hope you’ll read my friend Jennifer Stauss Windrum’s story and help us Smac! cancer where it hurts. ——————– NoMo the SMAC! leader NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. Check-writer only? The Big Why.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don't Follow Your Passion

Twist Image

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever. Cal Newport wants to know what makes people truly love the work that they do. It's 40 minutes worthy of your time. Watch this. business book. cal newport.

The Naked Truth of Social Media

Geoff Livingston

Phil Gerbyshak ‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth … Whose Rules?

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How do you work out loud?


Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16. Check out the results of our Social Leadership Survey on a similar topic too. Potluck

Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” ”  Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Nash won the riding. It’s evolutionary.

Live and Die with Headlines

Geoff Livingston

Image by deathtiny41. In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. It’s as simple as that. Strong editors push you to activate sentences. Oh boy!

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership


This is a guest post by Ashley Halligan, an analyst at Software Advice. ———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again. In fact, a 2010 Cone Inc. Be creative. Demonstrate that there is an ROI. photo credit ). Potluck

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 80 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

On The Road (Warrior) Again

Twist Image

Now - more than ever - it's possible to do business from anywhere at any time. For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I can work from anywhere and have access to everything that I need access to, no matter what time zone I am in and no matter what time during the day the muse to work strikes. Removing the obvious. There are certain, obvious pieces of hardware that you need to have to make the transition from cubicle to coffee shop. OK, you have the basic gear. now what? Double-down on chargers. Plug in. apple. dropbox.

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Check out my budget spreadsheets and staff forecasting tools!

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. Among the specific pieces of wisdom Lee shares in the book are: •  Search is a moving target. What motivates them? What do they care about?”

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Blogging Tips for Businesses: Build Authority. There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field. You can build authority through blogging, these 11 blogging tips for business will get you started. One reason: sales. Imagine getting more leads that close faster. That’s the power of blogging. We’ll cover tips for both.