Sat.Nov 03, 2012 - Fri.Nov 09, 2012

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What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. Know your fans.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Obama v. Image: via Socialbakers ].

A World Gone Social

Learn how companies must adapt to survive.

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

“Digitally Mature” Companies Make More Money

The Realtime Report

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.

Mobile: Give Your Customers That Something Extra

Mindjumpers

The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

How to Utilize Technology to Become a People Person

Unspoken

“People person” is a phrase that will go down in history as one of the most overused by job-seekers. Most people can say that they have used the term when being interviewed for a new job. know I have. But what does it really mean in today’s world, when we have been overwhelmed with technology and essentially encouraged to disconnect from face to face contact with others? There are a couple of answers to this question. The most obvious of course being to put the iDevice, laptop, or cell phone down and just connect with others on a basic level. Facebook. Match.com.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Those times are over. With that said, this infographic might make a bit of sense for you.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites.

Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design. Ironically, as Facebook is increasingly optimising for the SoLoMo future, Instagram is now working towards becoming more web-based. Seen from the user perspective. Business opportunities.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.]. Social Media Consumer Electronic commerce engagement Facebook Facebook Users Image Hosting Lag Like Button Online Consumer Online Shopping Photo Sharing Pinterest Recent Report Social Shopping Software User Report Users

Cool stuff I learned this week

Janet Fouts

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. Lazy blogger! ). There are so many great posts out there and lots of top stories and new tools to explore too, so here’s the short version of what I learned this week. The show goes live Fridays at 11AM PST. ” More on Facebook Edgerank. Awesome.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ”  And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise. Attention and more specifically public recognition of influence almost always occurs after the fact.

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Top Places Where You Still Can Get Free Links

Idaconcpts

If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you. Of course thought the downside to all this is that links don’t grow on trees, and that few websites are willing to give their links away for free. Here we will look at what some of those are. Forums. Social Networking. YouTube.

5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” ” Here’s the deal. Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers , whether you like it or not.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.  His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. Nash won the riding. It’s evolutionary.

The Naked Truth of Social Media

Geoff Livingston

Phil Gerbyshak ‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too. The following is a version of my introduction to The Naked Truth … Whose Rules?

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Don't Follow Your Passion

Twist Image

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever. Cal Newport wants to know what makes people truly love the work that they do. It's 40 minutes worthy of your time. Watch this. business book. cal newport.

Smac! Cancer Where it Hurts.

SocialFish

Have you been touched by cancer in your community, family, circle of friends? me too. That’s why I hope you’ll read my friend Jennifer Stauss Windrum’s story and help us Smac! cancer where it hurts. ——————– NoMo the SMAC! leader NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. Check-writer only? The Big Why.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 80 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  AdWeek.

Live and Die with Headlines

Geoff Livingston

Image by deathtiny41. In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Too bad. Writing great headlines matters more than ever. It’s as simple as that. Strong editors push you to activate sentences. Oh boy!

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Ever.      .

How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16. Check out the results of our Social Leadership Survey on a similar topic too. Potluck

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” ”  Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Check out my budget spreadsheets and staff forecasting tools!

Moving Forward From My "Mormon Moment"

Stay N' Alive

As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints. My, thanks to the work of many, have we accomplished a lot since then! In many ways, in a time that pre-dates Romney's run for President, the Church was too. We built numerous campaigns.

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

This is a guest post by Ashley Halligan, an analyst at Software Advice. ———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again. In fact, a 2010 Cone Inc. Be creative. Demonstrate that there is an ROI. photo credit ). Potluck

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. Among the specific pieces of wisdom Lee shares in the book are: •  Search is a moving target. What motivates them? What do they care about?”

Marketing Must Adapt To The New Reader

Twist Image

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway. but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch. The book was available for free from Project Gutenberg (it still is, along with an amazing array of books in the public domain that have all been digitized). McGuire's thought at the time was that classic literature was never the type of content that people wanted to lug around physically. It took some time. can't imagine ever buying a physical book again. We are reading more. amazon. apple.

Why Obama Won: A Gallery of Presidential Likeability

Idaconcpts

Four more years. twitter.com/BarackObama/st…. Barack Obama (@BarackObama) November 7, 2012. Why Obama Won: A Gallery Of Presidential Likeability from Rohit Bhargava. Business & Marketing presidential likeability why obama won

Protected Concerted What? The National Labor Relations Board and Social Media

SocialFish

The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies. In 2010 the NLRB’s administrative law judges issued several findings that employers’ social media policies were violating their employees’ right to engage in “protected concerted activity” as protected by the National Labor Relations Act of 1935. 106 ). 164 ).

Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. That’s when one of my staff members set up my account.”.

Success And The Art Of Being A Self-Starter

Twist Image

Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like to keep abreast of how people within this industry are moving. The digital marketing industry experiences a high volume of turnover. There are many reasons for this. believe that some of it has to do with the fact that a lot of traditional marketing dollars are shifting to digital and there's a need to find professionals to get this work done. Homework.

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Blogging Tips for Businesses: Build Authority. There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field. You can build authority through blogging, these 11 blogging tips for business will get you started. One reason: sales. Imagine getting more leads that close faster. That’s the power of blogging. We’ll cover tips for both.