Sat.Oct 20, 2012 - Fri.Oct 26, 2012

Trending Sources

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. 67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason.

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The Lance Armstong PR Crisis

Spin Sucks

At the end of August, the  New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” ” and links to various articles. read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My Cycling History. know, I know, I know.

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Networking.

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The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans. Binders Full of Women,” a spontaneous reaction to a hollow sounding, debate response by Mitt Romney, had reached 334,000 Likes on Facebook (now at 355,621 Likes). points. Featured Social Media

A World Gone Social

Learn how companies must adapt to survive.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands.

Will Lack of Creativity Be the Demise of the PR Industry?

Spin Sucks

Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Who doesn’t want to win that? ” But I digress. Is All Publicity Good?

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. For more information on all six workshops, click here. Win your way into a pre-conference workshop! Related articles.

Strategic Marketing of Managing Expectations

Unspoken

“Happiness is in expectations management.” ” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. NASA regularly invites influential bloggers to document key events such as this one. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. So what are the elements that actually make up an influencer marketing program?

Know Thy Enemy: How to Work with Tough Reporters

Spin Sucks

Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my head.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

During the past month, there has been a lot of discussions regarding the change in Facebook  EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. Have you already observed a decrease in your Facebook page’s reach?

How You Can Help Me Grow a Mo

Ari Herzog

A man dies from prostate cancer every 18.6 minutes. It is the second-leading cause of cancer death in men. This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it. My great-grandfather had prostate cancer. lost an uncle to breast cancer. Movember changes the face of men’s health. Goatees and beards are not allowed. Need help?

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Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 175 million members. via  LinkedIn. via  Google.

Users, Stakeholders, Target Audiences…Or Just People

Spin Sucks

You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “ The Three Things ,”  Howie Goldfarb , Michael Schechter , and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. The phone rings. ROBBIE : Hello. RUTHIE : Robert, it’s your Aunt Ruthie. Click.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. The average user. The brands. Disney. Converse.

A Century Later, Business Gets Personal…Again

Unspoken

In his 1964 book, Understanding Media: The Extensions of Man , Marshall McLuhan first coined the famous phrase, “the medium is the message.” ” He argued that the characteristics of communication technologies, or the medium itself, affect understanding and social organization. The technology of his time was limited to radio, television, and a faint glimmer of something called a computer. Before technology, the very first medium was speech, whose content was thought. This demanded an extremely personal communication society since people had to be next to someone to communicate.

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Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World. GET THE SURVEY RESULTS REPORT HERE.   The report is free. Crystal Williams, Executive Director of the American Immigration Lawyers’ Association zeroed right in on failure.

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Join Mark Story for a Special Livefyre Q&A Today

Spin Sucks

You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). But today? Today we have an awesome guest. Starting Your Career as a Social Media Manager. Today’s Chat. Win a Copy.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Is Twitter Trying To Be Like Facebook?

Firebelly

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually. New Twitter Features: Header Image: The new header image on a Twitter profile ressembles Facebook’s cover image. Blog News Twitter

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). In total, over 99,000 unique posts were analyzed. Related posts: Facebook advertising facts.

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#FollowFriday: Laura Click

Spin Sucks

I can’t remember how/when I first met Laura Click. know it was online (either Twitter or here on the blog), but I do remember when I finally got to meet her in April at SocialSlam in Knoxville. And she was even more lovely in person than online. When we first met, she was working full-time and also thinking about going out on her own to start Blue Kite Marketing. Forever. Check Laura out.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How Does a Brand Become Social? #WeFirst

Blue Focus Marketing

Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives.  Although not everyone is sharing online, many of us are.  Facebook alone boasts over 800 million active users at last count, but many other platforms are making tremendous leaps in accessibility and engagement. No Such Thing as “One Way”.

LinkedIn Endorsements: Does It Get Any Cheaper?

Geoff Livingston

Retweets, Likes, +1s, +Ks, repins, and now LinkedIn Endorsements. Which one is cheapest? At first given LinkedIn’s credibility as a professional social network, one would think Likes, +Ks and retweets (see my TweetEsteem issues ) would be far lower forms of social currency. But as you dive deeper into LinkedIn Endorsements you see how easily they can be given without thought or consideration.

5 Ways to Use LinkedIn Answers for Your Next Blog Post

Kikolani

This is a guest post by Wayne Liew. LinkedIn Answers is a tool often overlooked by bloggers. Over the past couple of months, I have been playing around with the available features and finding ways to get the most out of them. Photo Credit: Flickr. Eager to find out how? Quickly grab a pen and paper. We’ll jump right into the first tip. Browse for Blog Post Ideas. Be specific. Related Posts.

Yelp Consumer Alerts Filters False Reviews

Spin Sucks

Today’s guest post is by Allen Mireles. Our digital world is constantly evolving in response to user demand. New tools and systems are being created and introduced almost daily. And, almost as quickly as something is put into use, someone figures out how to get around it. Gaming the system, no matter what the system, is rampant. An estimated 282 million Americans are using the web in 2012.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. But I always liked the Globetrotters as a kid, so when I saw the team logo at the top I actually thought it was kind of neat. So here is the complete press release. PHOENIX, Oct. Public Relation

Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. The effort saw Rezell reach his goal of breaking the Guinness World Record for number of costume changes. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.

What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. Fox. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable. Click to read more » social media optimization connections exacttarget innovation marketing optimization michael j fox testing

Making the Hop from PR to Media Operations, Part 1

Spin Sucks

Today’s guest post is by  Julia Wall-Clarke.  . It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. also worked the 2010 Vancouver Olympics. So what exactly is media operations?

How to Use Instagram Without Being Obnoxious or Dull [Video]

Pamorama

Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9 million, according to data from comScore.  New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media

Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. This is so long and cumbersome to put on marketing documents. Yasmin.

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The Three Things, Edition 4

Spin Sucks

Welcome to the fourth edition of The Three Things, brought to you by  Michael Schechter ,  Howie Goldfarb , and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! Would Love On You – The Radiolab Blog. Michael on Love. As Regardless, take 15 minutes to watch this.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as   November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few. Twelve actually. Bless.

How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal

Viper Chill

In an early episode of HBO’s hit TV-show, Hung , a financially troubled Ray Drecker finds himself looking for alternative ways to support his family in addition to his high school basketball coaching position. Ray quickly responds, “What the hell is viral marketing?” ” Though the episode premiered in 2009, his response wouldn’t be too out of place in 2012. 100,000?

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LIVESTRONG Will Survive Armstrong

Geoff Livingston

You might say I have some skin in this game. As someone who has covered LIVESTRONG social media since 2009 , and even fundraised for them , it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal. This is not your average grassroots community, folks. Just visit the Facebook page today. You’ll notice it yourself. It’s about surviving.