Sat.Oct 13, 2012 - Fri.Oct 19, 2012

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Pros and Cons of a Virtual Office

Spin Sucks

One year ago, we made a strange, but important, business decision. We decided to go completely virtual , giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should go back to having an office. How it Works. Pros and Cons. love it.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. But 3.1

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools.  Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Crowdit – the remote control to your nightlife. Non-branded promotion.

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A World Gone Social

Learn how companies must adapt to survive.

The Complete Marketing Communications Measurement Guide

Spin Sucks

The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that. Starting a Business. Do it.

Five Social Media Haters We Love To Hate

Firebelly

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. These are the five social media haters you will frequently encounter whenever you pull out your smart phone and start sending a tweet.

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings! ” The jump itself is truly amazing. It’s also a great lesson in how marketing on and offline has changed.

The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind. There are a ton of conferences that take place. Social bringing us closer.

Using Twitter to Disseminate News Without a News Release

Spin Sucks

I’ve never been a fan of the news release. I’ll go ahead and put it right out there. think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. Can you imagine if we did that here? How quickly would we lose you? I’d venture to guess it’d be in masses. An Interesting Case Study. Former U.S.

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New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. The functionalities of the new Global Page. Mindjumpers Network.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Social Networking Stats: 25 Million LinkedIn Profile Pages Viewed Daily, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 368 million users. via  China Daily. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 175 million members. via  LinkedIn. Google Plus: 100 million monthly active users. via  Google. Tumblr: 77 million blogs. via  Tumblr. Instagram: 100 million users. via  TechCrunch. Tagged: 20 million unique monthly users. via  Tagged. via  Forbes.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Use what you’ve got.

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#FollowFriday: Gerald Hemphill

Spin Sucks

At about 3:30 this morning, my dear friend Gerald Hemphill passed away peacefully in his sleep. The father of four girls, including my goddaughter, and husband to one of my very best lifetime friends – Misty Hemphil l – he was diagnosed with colon cancer three years ago. About a year ago, he texted me and said, “This is not going to beat me. ” And I promised him I would.

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Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. It feels a bit like trying to fit a square cube into a round hole.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

The Realtime Report

Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a publicity stunt sponsored by energy drink Red Bull. Millions viewed the event live on YouTube, and thousands more commented on various forms of social media during and after the jump, creating a huge amount of buzz for Red Bull.

Social Customer Service: How to Make Your Ideals Reality

Mindjumpers

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media. Social customer service? The research.

Four Brands Using Instagram Really Well

Spin Sucks

Today’s guest post is by Yvette Pistorio. love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers.

Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. Get the scoop in today’s roundup. DID FACEBOOK DECREASE PAGES’ REACH?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” Ford began with concerns that hyping the new model would mean a total lack of interest in existing models. The plan? The payoff? “Ford

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

This is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Below is my first attempt to establish a clear demarcation line between the two approaches. Please help to refine this matrix with your feedback, comments and disagreements.

Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal ) get me through those long boring hours. Trolls are Alive and Well. IMPORTANT!

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. I had the chance to ask Simon for his insights on how to be an effective social brand. Question 1: Why must a brand be social? Cheryl: Thank you so much, Simon. 

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Networking Penetration Among Internet Users Is Highest In Middle East, Africa

The Realtime Report

Among internet users in Africa and the Middle East, the social network penetration rate is higher than in any other region worldwide, according to new data from eMarketer. While internet access remains limited in the Middle East and Africa outside of urban centers, those who are able to go online are highly likely to visit social networks.

Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!

Atom Thought

90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams. Digital Insight

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Social Fakers: What Do Numbers Mean these Days?

Spin Sucks

Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.”. Wise words, Zuck! Most are fake accounts used to stalk, hide from others (spouses, parents employees etc.). Facebook Fakery.

Visualizing Viral Imagery Spread On Facebook

Firebelly

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September. These are definite must-sees for data lovers and artists alike. You can view all three on the Facebook Stories website.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance? ”  .

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. With just one click, a person can endorse a connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. New skills recommended by peers can be added to a profile.

Fighting Hunger with No Names

Spin Sucks

Today’s guest post is by  Geoff Livingston. Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day , an ad hoc strategy that was built to address a critical weakness. We’ve all been there, and I’m not complaining. It’s still a powerful story. Razoo and Yum Brands! The Tweet Bomb.

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. like that stuff, because I can easily keep up to speed with them. But I’m not seeing it as much lately.” ” I’ve noticed it as well. Have you?

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The Perfect Marketing Strategy That Fell Out Of The Sky.

Twist Image

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency ( Twist Image ) had the opportunity to pitch some Red Bull business. We laid out a big and bold plan that was under the umbrella of trying to put a Red Bull into every hand. " ). on their own channel. It's true.

Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Firebelly

Firebelly is excited to be working with two amazing new clients: Heartland Truly Moving Pictures and Cerulean Restaurant opening in the City Way development in downtown Indianapolis. We’ve recently helped them both launch Facebook sweepstakes offering exclusive VIP prizes. To enter or find out more information see below. Heartland’s All-Access Fest Passes Sweepstakes.

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Gin and Topics: Steve Martin and First World Problems

Spin Sucks

I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves hit it out of the park again. Tears.

3 Benefits for Small Business Cloud Computing

Ari Herzog

This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses. Though you may not be familiar with cloud computing, you’re probably already using it.

The Mila Araujo (@Milaspage) School of Commenting

Geoff Livingston

Confession: I’m an awkward commenter, and struggle with how to best deliver response without becoming overbearing. So I always perk my ears up when I run into a comment marketer who is well liked by their peers, and glean any best practices I can. I met Montreal’s Mila Araujo at the TribeUp in NYC and then again at PodCamp East. So I decided to ask her a few questions. We disagreed.

[CASE STUDY] Is it worth paying to promote Facebook posts?

SocialFish

This is a guest post by Chad Davis, Social Media Director at the National Association of Home Builders, a recent SocialFish client. He kindly updated us on recent progress related to Facebook testing, and we thank him for allowing us to share this great info here on the blog. First, some background. Our People Talking About This (PTAT) number hovers around 2,000 uniques right now.

The Three Things, Edition 3

Spin Sucks

Welcome to the third edition of The Three Things, brought to you by  Michael Schechter ,  Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m torn. Two things stand out and I can’t decide. Robbie and Ruthie Talk About Pickles. Howie on Advertising.