Sat.Feb 25, 2012 - Fri.Mar 02, 2012

Trending Sources

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Alert: This list is not exhaustive. Your additions are welcome! Jargon.

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? To be clear, a large part of any Facebook strategy focuses on newsfeed visibility and on-site promotion through tactics like EdgeRank optimization, frictionless sharing , like and subscribe buttons , Open Graph tags, Facebook Comments and other Facebook Social Plugins. But it is good to experiment.

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Lessons You Can Take from The New York Times Storytelling

Spin Sucks

We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. There was debate, both internally and externally, about whether or not the model would work. But that’s not it.

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How To Get Engagement in Your Online Education


Rich Finstein interviews Kathi Edwards , a consultant on our CommPartners team, about her take on social learning and online education – and how important these are for getting the engagement everyone is looking for. 1. What trends are you seeing in live online education? It’s becoming essential that online learning opportunities, like face-to-face opportunities, include audience interaction.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Carnival Cruise Lines Silent About Latest Accident

Spin Sucks

We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. And this is a big BUT.

Why Communities of Practice are the Key to the Future


One of my favorite sources of inspiration, Harold Jarche, has a really interesting post I wanted to point you to about how to organize for diversity and complexity , one of the themes we explore in great detail in Humanize. How do you maintain the integrity of the organization while embracing the chaos beyond? Social learning  is what flows on these networks.” Social Learning

How Brands Use Pinterest


Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. Back in December, Pinterst counted over 7 million unique users, compared to 1.6 million in September. And since the beginning of 2012, daily users has increased by more than 145 %.

Do You Make The Most Of Your Opportunities?

Jason Yormark

It can be amazing where and when inspiration can strike. Most times you never see it coming. For me this past weekend, I was fortunate to experience it with my own son at his last basketball game. Basketball is my son’s secondary sport if you will, so he’s more of a middle of the pack kid when it comes to his skill level and experience. The season had its fair share of challenges between an agressive, loud coach, a team full of the smallest and most inexperienced kids, and frustrating losses. In addition to being incredibly proud of my son, I tried to make sense of what I saw.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Change Your Culture to Invite Social Media Use

Spin Sucks

Last week, we talked about social media use at work. wrote it about first for my weekly column in Crain’s , the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” You see, most people who read Spin Sucks are PR and marketing professionals. Executives, shame on you!

Why Generative?


That was a question posed during a Humanize webinar Maddie and I gave last week about the book. Why did we use the not-so-commonly-known word, “generative” in describing one of our human elements. After all, people have a pretty quick feel for what we mean by open, trustworthy, and courageous, but not so much with generative. So why generative? This is not a made up word. Humanize

Bloggers: Would You Rather Be First Or Right?

SocMed Sean

To all my blogger friends, I would love to hear opinions on whether it is more responsible for us to be right vs. first when reporting information. Is speculation okay? Is it useful? To add to this, do journalistic tenets of ethics, source validation, etc… apply to blogging? So, can we just apply the same tenets of journalism to blogging? Cheers! –Sean Share this on Facebook Tweet This!

Some Perspectives on Pinterest

Social Media Marketing

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Simply stated, the site is a visual bookmarking tool.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Do Content Marketers Compete?

Spin Sucks

Today’s guest post is written by Andy Crestodina. . I’m a capitalist, so I love the concept of competition. I’m in a very “competitive” industry, but I’ve often said I don’t really have competitors. What I mean is everyone is a potential partner. If you think you’re competing with someone, you just don’t know them well enough yet. began to wonder, do content marketers compete?  . Good idea.”.

6 Steps for Getting Started with Social CRM for Membership Orgs


Here’s my slide deck from the presentation I gave this week at the Avectra Users and Developers Conference. You’ve seen these use cases before, but here’s a handy reminder with more details about them. My most important points from the session: 1. Start by simply asking, how can social media data help solve our business challenges ? identifying influencers.

New Facebook Pages with Timeline Design


Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Here are some of my initial observations about how Timeline affects our favorite Facebook fan page features. Choose wisely!

The Social Media Train – is it too late to catch it?

Akamai Marketing

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply isn’t the case.  . The community has spoken, it may be time for a renaissance of small and medium businesses. Social media is more than just a platform. Its OK. What are you waiting for?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

#FollowFriday: Adam Justice

Spin Sucks

I realized last night that today is the first Friday of the month, which typically means it’s book review time. But, um, well…I forgot. And I promised Erika Napoletano I would do a review of “ The Power of Unpopular ” the week it comes out (March 20) so we’ll substitute the March review then. Sound good? Great! So smart!” ” He writes for Yahoo! blog post.

9 Social Media Hacks I Use Every Day

Convince & Convert

Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time.

Social Business Trends and Next-Gen Ecosystems


We’re at  AUDC for most of this week; so in the meantime, here’s a heady slide deck by Dion Hinchcliffe of the Dachis Group, giving his closing keynote at the Enterprise 2.0 Summit (apparently not the same as the Enterprise 2.o Enjoy. Enterprise 2.0 Summit 2012 Closing Keynote – Next-Generation Ecosystems And its Key Success Factors. View more presentations from Dion Hinchcliffe.

The Rise of the Employee Brand

Blue Focus Marketing

While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands.  However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from inside out.  These wise businesses are starting to understand that they need to operationalize their social media functions internally. 

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Top10 Fiction Books Every PR and Marketing Pro Should Read

Spin Sucks

Today’s guest post is written by Molli Megasko. A few weeks ago, Gini Dietrich wrote how reading fiction can stimulate your brain to think more creatively and help you in your career. The idea really stuck with me. I’m in a couple book clubs and always push for fiction when it comes time to vote. It always improves my writing, storytelling, and inspires everyday creativity.

4 Note-Taking Apps for Android Smartphones


Here are 4 apps for your Android device that will make your life easier by allowing you to take notes digitally instead of on a boring notepad. One great advantage of taking digital notes is that are saved in digital form right away. Traditional paper notes are much easier to lose, they can get separated from your notebook, or damaged while in your overpacked bag.  Luckily ColorNote. PhatPad.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Visit [link] to learn more.

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Ads Worth Spreading

Twist Image

People hate advertising. How often have you heard that line? Do you believe it to be true? don't (no shock there). prefer to turn the phrase a little bit: people don't hate advertising. people hate bad advertising. It's a pervasive sentiment throughout the marketing world. Think about privacy: people want their privacy? We're an interesting species. We're struggling. How did we get so lost? brand.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Monday – Four Ways To Become Indispensable

Spin Sucks

Today’s guest post is written by Eric Wittke. . My first major dose of career advice wasn’t quite something I’d call “inspirational.” ” In fact, for someone new to the job force like I was, it was downright discouraging. “Always remember: No matter what your job is, you will always be dispensable.” So I spun it. Not Just Another Brick In The Wall.

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Some Google Changes and Google Plus Tips

Waxing UnLyrical

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. This is true. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. didn’t get the same results, but Facebook did not rank high for either. Next of note is Google Places.

Strata: Mixing the Social Data Cocktail

Everyone knows you can learn a lot by trawling data coming from social media services like Twitter, Facebook and Flickr. But sometimes the data will surprise you. For instance, you'd expect to be able to glean product feedback from Facebook's public feed, but did you know that shoplifters tend to brag about it in social media? Sponsor. Gnip is a major provider of social media data. Discuss.

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