Sat.Feb 18, 2012 - Fri.Feb 24, 2012

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The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Measuring The ROI Of Social Media (viralblog.com).

ROI 290
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10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you. Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do.

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Trending Sources

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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable. We’re drinking wine and bourbon. He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world.

ROI 244
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My dad died last night. It was too soon.

Socialized

My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. I want more time with him. I wanted to hug him again, and see his smile, mischievous.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs.

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How Domino’s Improves Their Business Trough Consumer Input

Mindjumpers

Tweet With social media, we have the ability to listen to our target group and get insights like never before. It is an opportunity for brands to adapt to user expectations or the trends you see coming. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

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More Trending

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Five years ago, hundreds of millions of people around the world were starting to visit social networking sites each month and many were doing so out of curiosity on a daily basis.

Data 197
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Tired

Waxing UnLyrical

I’ve been tired recently. Some of that tiredness has to do with dealing with health issues; my own (I don’t think it’s anything terribly serious, but if it is, I’ll tell you), those of family members and yes, my dogs. Going to doctor’s offices, testing places (yes, that’s my official term), the vet, the pharmacy … I’ve found that any time I have to go to one of these places, I experience a huge wave of tiredness.

Committee 185
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Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers.

Brands 213
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What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

ROI 171
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Dawn of Social Mediocrity

Direct Marketing Observations

Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50.

SEO 182
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“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. What set me off recently was an article in the Boston Globe about the Super PACs and their impact/effect on the voting public. (Note: The Globe chose not to print my letter, but I’m not giving up!). PRSA’s Code of Ethics presents clear guidelines on the ethical considerations that public relations professionals should embrace when representing clien

Banking 181
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Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. This list is very subjective and is by no means exhaustive. Do you agree with my curated names above?

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(Video) 4 Mistakes You Make When Posting Video on Your Blog

Convince & Convert

Guest post written by Rocky Walls , who has more than 10 years’ experience in digital content creation. As CEO of 12 Stars Media Productions , Rocky works with businesses to create video that’s so real and simple it changes audiences into relationships. It’s no secret that embedding videos on your blog post is a great way to attract readership and conversion.

Video 129
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Infographics Can Help Improve Your Social Media Appeal

Small Business Mavericks

Are you using infographics on your website? Infographics are those images you often come across that tell a story. They can be as simple as pie charts or bar graphs, or as complex as product process from raw material to finished goods. Graphics in general have a lot of appeal. Infographics go that one step further – they deliver information in an image format.

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Toon Time: Carried Away

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.

Company 175
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Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. I discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview.

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Crystal Light Challenged Getting Ready For Bikini Season

Convince & Convert

Guest post by Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. It started out innocently when I saw Crystal Light’s new TV commercial last month. After rewinding it a handful of times and rolling in my personal laughter I thought it was funny enough to share.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google to Retire Hosted Domains Product within AdSense

Bill Hartzer

Google has decided to retire the “hosted domains” product that they have through the Google AdSense program. According to an email directly from the Google AdSense team, they have evaluated the benefits of their partner network and decided to retire the Hosted Domains program with Google AdSense. In the future, undeveloped domain names will only be served through their existing Google AdSense for Domains distribution network.

Adsense 112
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Whither #measurePR? Right Here!

Waxing UnLyrical

I know. I’ve been shockingly lax in posting your #measurePR Twitter chat updates recently. I’m sorry! I’m hanging my head in shame! (Just like that gal over there). Image: Sagrado Corazón via Flickr, CC 2.0. But sometimes stuff happens, y’know… Anyway, here they are. #measurePR on Jan. 24 with Alan Chumley. As a quick recap, we’re first going back all the way to January 24, when Alan Chumley , one of the smartest people I know, came back to the chat after aeon

Flickr 165
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The Key to Online Success

Ari Herzog

This is a guest post by Gip Plaster. Photo by manicmorff. Still Here: 1 Key to Online Success is Realizing Potential. I don’t know Ari very well, but I know we have something in common: We’re still here. No matter whether your reason for participating online is to make money from website ads, promote your products and services, satisfy your own need for expression or simply keep your name in front of people who could be useful one day, one of the keys to success online is establishing a presence

Adsense 114
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Are You Willing To Pay For Tweets?

Small Business Mavericks

Every time a new social media site comes online, marketing people try to find ways to use it to advantage. Why not? It’s their job to look for marketing opportunities at every opportunity. Paying for tweets is not new. Cynthia Boris (writing on Marketing Pilgrim) came across a new twist on the paid tweet option – rather than having a customer pay cash for a product, they could pay by publishing a prewritten tweet.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

If you have ever worked with an auto scheduler for tweeting , you know how useful they are. Its great to be able to schedule automated tweets to be tweeted at various times during the day, or week without having to be there to tweet the messages. If this, then that. Of course, sometimes this type of automation backfires, like when your plans change, and you’ve been tweeting about having a great time at destination A, while you are posting pictures, and status updates about being at destina

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How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Have you heard of Brandon McCarthy , Paul Bissonette , Pat McAfee , and Antonio Brown ? If you're like most people, you probably haven't. We're not exactly talking about Kobe Bryant or Derek Jeter here. Why would you know anything about a middle of the road starting pitcher, a left-winger with 5 career goals, a punter, and a wide receiver who has been a starter for exactly one season?

Twitter 106
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How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. I just showed how I'm doing this with Facebook's Frictionless Sharing on this blog (just click through to the blog, and click the link over on the right to start adding these posts.

RSS 109
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Building Partnerships To Help Grow Your Online Business

Small Business Mavericks

There are tens of thousands of small business owners who are fantastic at what they do. The problem is, they are terrible when it comes to running a business. Take a tradesperson as a an example. They could be the very best in their trade, yet they go bankrupt everytime they try to work for themselves. Are they doomed to working for someone else for the rest of their life?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Last Temptation Of Social Media

Twist Image

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. In a world where Facebook has close to one billion users and a day's worth of video is being uploaded to YouTube every sixty seconds, it is tempting for brands to forgo their own spaces and just do everything within someone else's environment. it's dangerou

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Search Engine Optimization Manager Job Opening – Dallas Texas

Bill Hartzer

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. If you would like more information about this open position, feel free to contact me directly and I will be happy to pass the contact information on to you.

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Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it.

ROI 102
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How Far Should You Go To Protect Your Content?

Small Business Mavericks

There has been a lot of discussion over the last twelve months surrounding the attempt to protect copyrighted material across the Internet. Pinterest, a popular new social media site that is based around users ‘pinning’ pages or images they find useful, has released a meta tag for website owners that will help them protect copyrighted material.

Content 105
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Digital Leaders Seeking Digital Leaders

Twist Image

Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency that I own (with my three other business partners), Twist Image , continues to experience explosive growth. We have offices in both Toronto and Montreal and employ over one-hundred full-time Digital Marketing professionals. We've had a great few years of record growth (with lots of great new client wins too) and this requires more people (hopefully, like you) to join our team.

Project 105