Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would show how successful that campaign had been. Of course, the problem is, if you sent out 10,000 flyers, you don’t know how many actually arrived at a home; how many were read versus how many were put in the bin; and how many never made it out the post office. Research Station? MORE >>

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. The cover photo at the top of the page gives you a lot of room to make an impact. Establish your timeline of events. Keep calm and carry on. MORE >>

More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not a salesperson. don’t get up there and talk about how great we are. Instead, I deliver speeches that mean something to the audience. And I thought that was enough to drum up some business. was wrong. We scaled way back last year. People. MORE >>

Your reader has a problem. It could be a new template for their scrapbook.  It might be a different technique for dealing with a rebellious teen.  Whatever it might be, they want the answer. Like 80% of web users they pull up a search engine and put in their question – “How to handle teenagers?”  Google offers up 10 potential resource.  After a quick scan of the headlines, they pick one (maybe your blog) and click the link. They arrive at the blog and quickly scan for something specific. They are looking for clues that you are going to talk about their problem. Introduction Video. MORE >>

How do you covert news that’s happening in and with your company into bona fide media to drive sales? Adding to your website an online newsroom my just do the trick. Research conducted this year found a growing number of media professionals believe online newsrooms available and open to the press are very important. In [.]. Media Relations MORE >>