Sat.Feb 18, 2012 - Fri.Feb 24, 2012

Trending Sources

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.

Seven Tips for Gaining Business from Speaking Engagements

Spin Sucks

More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. And guess what happened? Don’t spend time on your bio.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. ”).

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How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology. The report includes more interesting insights on how enterprise social networking drive business value. How to Measure Your Social Media ROI [Infographic].

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures

Techipedia: Tamar Weinberg

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. want to tell you about the mindset required to create wealth on the Internet. The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on.

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Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have. Heidi Kay agreed to share some of her secrets. Promote your Pins. PediaStaff

How Not to Get Promoted At Work

Spin Sucks

I was scrolling through some draft posts to get an idea for what I would write today. It’s in Shine , the Yahoo beauty online publication. If you begin to put two and two together (sneaky ways to get promoted plus beauty publication) you’ll know why I’m fired up. In their recommendations: Use mantras; i.e. positive self-talk. Are you ready for this? Makeup will make you radiant.

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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A World Gone Social

Learn how companies must adapt to survive.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former POTUSes (does that work?) on Twitter? Well….

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. closer inspection should having you pausing for thought. First, it’s only available to small to mid-sized businesses, and the payment option is restricted to American Express. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options.  It’s a first-come-first-served basis limited to 10,000 businesses, and those who do sign up will receive $100 in free advertising credits. Is it right for your business?

Eight Practices for Developing a PR Hybrid Professional

Spin Sucks

We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. PR Policymaker.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable. We’re drinking wine and bourbon. By the way, did you know he drives a Cadillac? Test and build strategy.

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PR Departments Take Note: How to Find Relevant Journalists on Twitter

SocialFish

Just came across Press Pass , a directory of journalists on Twitter categorized by media outlet , by beat  and by region. The Next Web  has more background info, including an interview with the founders which includes their ideas for how they see the future of the site. Each journalist is ranked based on the number of followers they have and their number of tweets.” Implementation

Social Media and the Solution to Your Problems

Spin Sucks

Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. Got a cold? Drink more water. Got a headache? Fad diets come and go.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Regular readers of this blog may notice a new widget featured in the right margin. 

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. The cover photo at the top of the page gives you a lot of room to make an impact. Establish your timeline of events. Keep calm and carry on.

Membership as Living Community

SocialFish

Anna Caraveli’s monthly column for SocialFishing focuses on “the building blocks for constructing new membership and business models” for associations. The factors that contribute to success are equally applicable to virtual and professional communities. However exotic this experience might sound to some, it has the same characteristics of a successful online community. 

Six Tips to Go Mobile without Going Broke

Spin Sucks

Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut through all the noise and reach today’s “always on, always connected” customer? At Zaarly, we’ve interviewed hundreds of small business owners. Cost: Free  . 2. Mobile optimize yoursite.com.

Pinterest for Business?

Janet Fouts

I admit I’m a little behind with this post. Everybody and their cousin Sally has already written a post on Pinterest by now. Its’s the media darling of the day. Or at least it was. Then we actually read the terms of use and some people are already deleting their accounts in protest. Smart eh? That’s why you are suddenly getting tons of emails from Pinterest. We don’t really.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you. It’s nearly impossible. Trust me, I tried. Just a peek… who posted what? Who pinned what? Cheers!

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The PRSA responds!

SocialFish

The PRSA has just made an announcement responding to the recent flap over their attempts to redefine the term “public relations” – and it’s a brave and good choice. Public Relations Defined: Our Teachable Moment. First, they explain the situation, including giving background information about the process they went through to collect definitions. Our minds are open.

#FollowFriday: Tony Bennett

Spin Sucks

There is a new kid on the block…at least in the Spin Sucks community. His name is Tony Bennett. No, not that  Tony Bennett (though one of his life goals is to run for office and I think running on that name is a shoo-in win – talk about instant name recognition). But, if you hang around these parts, you likely don’t know him as Tony Bennett. You know him as Socially Genius.

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7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

A few weeks ago I asked on the ViperChill Facebook page whether people would be interested in a blog post on how I’ve developed various web software and plugins. The question was the most ‘liked’ status update I’ve ever made, making it clear that I should definitely write about this topic. really can’t hype this thing up enough. For me, it’s a game changer.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

The Last 30 Years Of Social Media Infographic

Firebelly

How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. just showed how I'm doing this with Facebook's Frictionless Sharing on this blog (just click through to the blog, and click the link over on the right to start adding these posts.

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How to Get 40,000 Readers Without Guest Blogging

Kikolani

This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Not only that, this new blog isn’t about marketing, blogging, or making money online! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. Before I get into the details, let’s get with the goods: Above is my most recent screenshot from Google Analytics, and as you can see, I’ve hit over 40000 unique visitors after only being live for a few short months. But how ? Almost. Then it hit me.

Have you written your Humanize review yet?

SocialFish

Jamie Notter and I are amazed – and humbled –  what people are saying about our book  Humanize: How People-Centric Organizations Succeed in a Social World. It blows us away, actually. There are many good reviews on  Amazon  already, but here are some of our favorite blog reviews: Danny Brown,  Director of Retention and Social Media at Jugnoo, Inc. ” Eric D. This book is for you.