Sat.Feb 18, 2012 - Fri.Feb 24, 2012

Trending Sources

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.

Seven Tips for Gaining Business from Speaking Engagements

Spin Sucks

More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. And guess what happened? Don’t spend time on your bio.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. ”).

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How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. It’s about relationships, not technology. The report includes more interesting insights on how enterprise social networking drive business value. How to Measure Your Social Media ROI [Infographic].

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A World Gone Social

Learn how companies must adapt to survive.

The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession

SocialFish

The International Bar Association has just published the first global study of the impact of social media on the legal profession. The IBA represents 45,000 individual lawyers and more than 200 bar associations and law societies worldwide. The IBA website has a super cool map with more details by country). I Members of the legal profession are not immune from the ripples of such a wave.

Social Media Use At Work

Spin Sucks

Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.” ” It’s like pulling teeth sometimes. Most, if not all, use Facebook , YouTube , and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. And executives are frustrated.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day. Why not follow your FAVE POTUS and former POTUSes (does that work?) on Twitter? Well….

Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview. The social media bubble is still alive and well.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have. Heidi Kay agreed to share some of her secrets. Promote your Pins. PediaStaff

How Not to Get Promoted At Work

Spin Sucks

I was scrolling through some draft posts to get an idea for what I would write today. It’s in Shine , the Yahoo beauty online publication. If you begin to put two and two together (sneaky ways to get promoted plus beauty publication) you’ll know why I’m fired up. In their recommendations: Use mantras; i.e. positive self-talk. Are you ready for this? Makeup will make you radiant.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures

Techipedia: Tamar Weinberg

The following is a guest post written by Patrick Meninga of Make Money With No Work. He recently built and sold his flagship website for $200,000. want to tell you about the mindset required to create wealth on the Internet. The actual mechanics of building successful websites are actually pretty basic: you put up useful content, gain authority, build links, get readers and subscribers, and so on.

What’s the ROI of Social Media Silence?

Akamai Marketing

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there are so many incredible ways to measure social media success that  the larger challenge is narrowing down your goals.While I have a methodology that I use, there are literally thousands of tools to help you measure social media.

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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable. We’re drinking wine and bourbon. By the way, did you know he drives a Cadillac? Test and build strategy.

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Eight Practices for Developing a PR Hybrid Professional

Spin Sucks

We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. PR Policymaker.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

PR Departments Take Note: How to Find Relevant Journalists on Twitter

SocialFish

Just came across Press Pass , a directory of journalists on Twitter categorized by media outlet , by beat  and by region. The Next Web  has more background info, including an interview with the founders which includes their ideas for how they see the future of the site. Each journalist is ranked based on the number of followers they have and their number of tweets.” Implementation

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Case studies. Video. Podcasts. Presentations. Product data sheets / brochures.

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10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you. It’s nearly impossible. Trust me, I tried. Just a peek… who posted what? Who pinned what? Cheers!

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Social Media and the Solution to Your Problems

Spin Sucks

Today’s guest post is written by Ken Mueller. My wife is trying to kill me. She just read this book, French Women Don’t Get Fat , and apparently one of the reasons French women don’t get fat is because they drink a lot of water. OK, they do a lot of other things as well, but my wife’s big takeaway was: Drink a lot of water. Got a cold? Drink more water. Got a headache? Fad diets come and go.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo. The cover photo at the top of the page gives you a lot of room to make an impact. Establish your timeline of events. Keep calm and carry on.

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. closer inspection should having you pausing for thought. First, it’s only available to small to mid-sized businesses, and the payment option is restricted to American Express. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options.  It’s a first-come-first-served basis limited to 10,000 businesses, and those who do sign up will receive $100 in free advertising credits. Is it right for your business?

Membership as Living Community

SocialFish

Anna Caraveli’s monthly column for SocialFishing focuses on “the building blocks for constructing new membership and business models” for associations. The factors that contribute to success are equally applicable to virtual and professional communities. However exotic this experience might sound to some, it has the same characteristics of a successful online community. 

Six Tips to Go Mobile without Going Broke

Spin Sucks

Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. The question is: How can a small business owner actually cut through all the noise and reach today’s “always on, always connected” customer? At Zaarly, we’ve interviewed hundreds of small business owners. Cost: Free  . 2. Mobile optimize yoursite.com.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

A few weeks ago I asked on the ViperChill Facebook page whether people would be interested in a blog post on how I’ve developed various web software and plugins. The question was the most ‘liked’ status update I’ve ever made, making it clear that I should definitely write about this topic. really can’t hype this thing up enough. For me, it’s a game changer.

Pinterest for Business?

Janet Fouts

I admit I’m a little behind with this post. Everybody and their cousin Sally has already written a post on Pinterest by now. Its’s the media darling of the day. Or at least it was. Then we actually read the terms of use and some people are already deleting their accounts in protest. Smart eh? That’s why you are suddenly getting tons of emails from Pinterest. We don’t really.

The PRSA responds!

SocialFish

The PRSA has just made an announcement responding to the recent flap over their attempts to redefine the term “public relations” – and it’s a brave and good choice. Public Relations Defined: Our Teachable Moment. First, they explain the situation, including giving background information about the process they went through to collect definitions. Our minds are open.

How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. just showed how I'm doing this with Facebook's Frictionless Sharing on this blog (just click through to the blog, and click the link over on the right to start adding these posts.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Regular readers of this blog may notice a new widget featured in the right margin. 

The Last 30 Years Of Social Media Infographic

Firebelly

Tired

Waxing UnLyrical

I’ve been tired recently. Some of that tiredness has to do with dealing with health issues; my own (I don’t think it’s anything terribly serious, but if it is, I’ll tell you), those of family members and yes, my dogs. It literally drops down on me, as if someone decided to throw a heavy blanket on me when I wasn’t looking. Really?” ” So I’m tired.

#FollowFriday: Tony Bennett

Spin Sucks

There is a new kid on the block…at least in the Spin Sucks community. His name is Tony Bennett. No, not that  Tony Bennett (though one of his life goals is to run for office and I think running on that name is a shoo-in win – talk about instant name recognition). But, if you hang around these parts, you likely don’t know him as Tony Bennett. You know him as Socially Genius.

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5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

Convince & Convert

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? Focused Functionality.

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My dad died last night. It was too soon.

Socialized

My dad died last night. It was both brief and a long time coming. When my mom told me I was very angry. Our life together was not done. It was too soon. want more time with him. wanted to hug him again, and see his smile, mischievous

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The Last Temptation Of Social Media

Twist Image

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. In a world where Facebook has close to one billion users and a day's worth of video is being uploaded to YouTube every sixty seconds, it is tempting for brands to forgo their own spaces and just do everything within someone else's environment. it's dangerous. Direct relationships. You or Twitter? The answer may not be as simple as you think. brand. yahoo.

Toon Time: Carried Away

Waxing UnLyrical

Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Carried Away.

Austerity Measures and Raising the Bar Do Not Mix

Spin Sucks

Today’s guest post is written by Lisa Gerber. I’ll never forget the day the Counselors Academy brochure arrived in the mail. It was Jan 2009, and my PR business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008. And then it all hit the fan, and I lost about 40 percent of my business in one fell swoop, and let my one employee go.

Have you written your Humanize review yet?

SocialFish

Jamie Notter and I are amazed – and humbled –  what people are saying about our book  Humanize: How People-Centric Organizations Succeed in a Social World. It blows us away, actually. There are many good reviews on  Amazon  already, but here are some of our favorite blog reviews: Danny Brown,  Director of Retention and Social Media at Jugnoo, Inc. ” Eric D. This book is for you.

How to Get 40,000 Readers Without Guest Blogging

Kikolani

This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Not only that, this new blog isn’t about marketing, blogging, or making money online! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. Before I get into the details, let’s get with the goods: Above is my most recent screenshot from Google Analytics, and as you can see, I’ve hit over 40000 unique visitors after only being live for a few short months. But how ? Almost. Then it hit me.