Today’s guest post is written by Craig McBreen. What can a snarky, middle-aged, New Yorker teach a 40-something, wannabe blogger about life? Well, I often find inspiration in the strangest places and politically incorrect, sharp-tongued, bad boy chefs dole out the best advice. You knew that, right? m an unabashed fan of Mr. Bourdain’s work and simply love his sardonic wit, candid observations, and appreciate his creative chops. Emeril Lagasse, Paula Dean, and Rachael Ray might beg to differ. mean, we all know the most dangerous person to America is clearly not Paula Deen, right? MORE >>

I recently came across a November post by Tom Shapiro on Marketing Profs which did a great job highlighting the current issues CMOs and all senior level marketers need to be thinking about as we head into 2012. While I am in agreement with most of Tom’s points, I have added a number of points in this post to extend the future view to go beyond digital to consider the full spectrum of multichannel marketing. Marketing has been changing and evolving for many years. Here are five major changes taking shape in 2012 MORE >>

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned. But please do share if you can list number four and five. My top 3 follows here (and is listed in no particular order): Facebook f8. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. Google+. MORE >>

This year, along with my Fetching Friday weekly roundups, I compiled several major resource collections for a variety of topics. As 2011 comes to an end, I thought I would share my 10 favorite list posts for anyone ready to learn more about analytics, conversions, email marketing, engagement, link building, keyword research, social media, starting their own business, usability testing, and WordPress. hope you enjoy them! 50 Awesome Posts on Conversions – Are you ready to learn more about conversions, but not sure where to begin? What were your favorite list posts in 2011? Related Posts. MORE >>

Idealware is working on creating a Social Media Policy Workbook to be released in April at NTEN’s 2012  Nonprofit Technology Conference. To support the Workbook content (and to highlight in an upcoming NTEN:Change article) they are hoping to profile a number of different organizations who are dealing with tough social media policy issues. They need examples of orgs who have: Created a privacy policy, especially for an organization that needs to be HIPAA compliant. Laid out a monitoring and responding policy. Can you help? Please contact Andrea Berry (andrea[at]idealware[dot]org). Thanks MORE >>