Sat.Jun 18, 2011 - Fri.Jun 24, 2011

Trending Sources

How Old is the Perfect Social Media Expert?

Almost Savvy

So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring. Really?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

Why You Should Care About Klout

Ari Herzog

This Feature Friday article is written by Tammi Kibler. The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? Do you know your score? What is Klout? Klout’s algorithm strives to measure a user’s online influence.

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Managing Unruly Clients

Spin Sucks

What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented and shared your stories, thank you. Period.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Webnation TV Appearance

Jason Yormark

Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Interestingly I had no idea the show was live and not taped, and didn’t find out until about a 1/2 hour before the show. Social Media

What Does It Mean to “Know” Someone?

Debbie Weil

I posted a "gentle heads-up" on my Facebook page to announce that I’m slowly weeding out "friends" I don’t "know" or at least have some connection with. As I put it: "I joined fb four years ago and initially said yes to every request. But now I want to limit my friends to those with whom I have some meaningful connection, either online or off.". Not clear enough. draw a blank.

Tips on How to Handle Negative Tweets

Social Marketing Forum

Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring Twitter

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Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Most companies are not building a hub for traction.&#. And guess what?

Why Mashable’s Comment System Fails

Ari Herzog

There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch , ReadWriteWeb , and the Business Insider. Whenever something newsworthy breaks, all four sites (and others) typically fight each other to be the first to publish that article. The sites also fight for the most amount of comments, retweets, and social shares. Until now. Faster loading pages. 2.

What Does It Mean to “Know” Someone?

Debbie Weil

I posted a "gentle heads-up" on my Facebook page to announce that I’m slowly weeding out "friends" I don’t "know" or at least have some connection with. As I put it: "I joined fb four years ago and initially said yes to every request. But now I want to limit my friends to those with whom I have some meaningful connection, either online or off."

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

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#FollowFriday: Abbie Fink

Spin Sucks

I met Abbie Fink in Naples (Florida, not Italy), gosh, four years ago? We were there for Counselors Academy and I had flown down a day early to help my co-chair Ben Wheatley with whatever committee we were working on at the time. But, that first night, he had an executive committee dinner and I was stuck, alone, in the hotel. He suggested I call Abbie to see if she wanted to have dinner with me.

Foursquare Has Hit The 10 Mill Mark [infographic]


Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users. It shows that the service for sure has gained a foothold, not only among early adopters but also among the general public. The Hardcore Facts In An Infographic.

The Ultimate Guide to Keyword Research

Viper Chill

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword Research. Ready?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How to Hire for Social Media Management


Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. Hire at the right level. One of the things we’ve discovered over the last two years of doing a lot of this hiring help is that we can officially call BS on the idea that you shouldn’t hire an intern to do your social media management work.

Facebook Commerce Explained

Social Media Citizens

Just found this great video by WeExplainVideos called Facebook Commerce Explained – a simple review of the new trend that is changing business for good. It is a simplistic review, but that is what industry really needs at the moment as there are so many CEO who can’t still get it that Facebook can influence and will influence their sales.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Six Easy Steps for Measuring Marketing

Spin Sucks

This guest post is by  Adam Boatsman. should preface this blog post by telling you I’m an accountant. know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks ; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They know marketing. know accounting.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.]. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricks

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Twitter for Lawyers

Janet Fouts

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. The slides will be added below as well. Twitter and privacy.

Are You Contrasocial?

Small Business Mavericks

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment. As I’m using the word, “antisocial&# means an underlying philosophical bent against socializing. This represents the common usage of the word. That doesn’t really cut it. That is, personable. Be sociable.

Four Billion Reasons You Need a Facebook Page

Spin Sucks

Last month marked big news in the Internet world. Google reached one billion unique viewers. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month). Yahoo 689 million (10.8 percent decrease).

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Obtain More Views on Your Facebook Page [presentation]


Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. – increase your brand visibility.

Do Great Work (and celebrate your customers)


Have you heard these before “let’s make a lot of money and then do something for the community&# or “if we get the right branding, we’ll get some great customers. &# I’m sure you’ve heard some variation of these. Or hinging success on some new marketing strategy – if we do the right seo, or the right social, or the right video. If, if, if. Right?

Does your mother know what you do on Facebook?

Social Media Citizens

Summer is finally here, not only outdoors, but also on the Net. Profile pics on Facebook are losing clothes, and users are starting to show their six-pack. Sometimes, this swap is too obvious that makes me wonder if I am logged in Facebook or a dating network. The flirting factor is turning into one of the keys of FB. Thus it’s hard to ignore sexting as a cultural phenomenon. Let’s wait and see.

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The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers.

Gary Vaynerchuk (@garyvee) Answers Tough Questions

Geoff Livingston

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk ‘s similar opinions about PR Firms in his book.

Three Plateaus in Social Media

Direct Marketing Observations

For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will.  So you can keep reading to see what will might happen to you. Plateau #1. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You’ve added and perhaps bought followers, fans, likes, subscribers and contacts. You had no strategy.

Global Map of Social Networking [INFOGRAPHIC]

Social Media Marketing

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me - an infographic. The legend that outlines social network penetration by country, enlarged for more clarity: Are there any surprises for you in here? tools global social media

Does the Great Gatsby Live on Empire Avenue?

Spin Sucks

Today’s guest post is written by Geoff Livingston. It was the Roaring Twenties. He was wealthy and threw great parties. He may have been a celebrated character, but Jay Gatsby was also mysterious and unknown. F. Scott Fitzgerald’s fictional nouveau-rich millionaire died at the hands of a jealous husband. Though the Great Gatsby was famous, very few people attended his funeral.

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Exclusive: Domainer Returns Domain Name to Amazon’s Jeff Bezos

Bill Hartzer

Domainers, those who buy and sell domain names for a living, are not all evil. There are plenty of domainers that are smart business people, and then there are those who have a heart–like Bob Olea, who recently bought the domain name at an aftermarket domain auction and returned it to its rightful owner: Jeff Bezos of Such an interesting and fun group!&#.

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Want to Raise Your Click Rate on Facebook Ads? Images Are the Answer!


Tweet Using Facebook ads and not thinking that they gain enough attention, you might consider using a picture or changing the one that you have already made use of. We all know that pictures are eye-catching and especially if it’s an image that stands out from the crowd. And on Facebook, the right pictures can bring an increase in clicks while decreasing your overall advertising cost.

Mormons Make Better Leaders

Spin Sucks

Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon ?&#. Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. Women can serve missions, too, but not until they’re 21.

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5 Steps to Submitting a Guest Post & Getting It Published


After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published. thought, not a bad idea. So here are a few simple steps that anyone can follow in order to ensure that their guest post has a higher chance of getting published on their target blog. 1.

Living, Breathing Brand Marks and Logos


Let’s chat about branding, specifically one trend I’ve been watching lately. “Consistent&# and “logo&# are often words applied together in branding, as in a logo should never deviate from the set colors and shapes that it was designed around. After all, many of the reasons a logo is designed is to bring recognizable consistency to a brand. What’s the benefit?

What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee- The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. It’s natural. This too shall pass. Daunting indeed.

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#.