Sat.Jun 18, 2011 - Fri.Jun 24, 2011

Trending Sources

How Old is the Perfect Social Media Expert?

Almost Savvy

So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring. Really?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

Why You Should Care About Klout

Ari Herzog

This Feature Friday article is written by Tammi Kibler. The recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? Do you know your score? What is Klout? Klout’s algorithm strives to measure a user’s online influence.

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Managing Unruly Clients

Spin Sucks

What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented and shared your stories, thank you. Period.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why Mashable’s Comment System Fails

Ari Herzog

There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch , ReadWriteWeb , and the Business Insider. Whenever something newsworthy breaks, all four sites (and others) typically fight each other to be the first to publish that article. The sites also fight for the most amount of comments, retweets, and social shares. Until now. Faster loading pages. 2.

Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Most companies are not building a hub for traction.&#. And guess what?

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

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What Does It Mean to “Know” Someone?

Debbie Weil

I posted a "gentle heads-up" on my Facebook page to announce that I’m slowly weeding out "friends" I don’t "know" or at least have some connection with. As I put it: "I joined fb four years ago and initially said yes to every request. But now I want to limit my friends to those with whom I have some meaningful connection, either online or off."

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Foursquare Has Hit The 10 Mill Mark [infographic]

Mindjumpers

Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users. It shows that the service for sure has gained a foothold, not only among early adopters but also among the general public. The Hardcore Facts In An Infographic.

#FollowFriday: Abbie Fink

Spin Sucks

I met Abbie Fink in Naples (Florida, not Italy), gosh, four years ago? We were there for Counselors Academy and I had flown down a day early to help my co-chair Ben Wheatley with whatever committee we were working on at the time. But, that first night, he had an executive committee dinner and I was stuck, alone, in the hotel. He suggested I call Abbie to see if she wanted to have dinner with me.

The Ultimate Guide to Keyword Research

Viper Chill

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword Research. Ready?

How to Hire for Social Media Management

SocialFish

Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. Hire at the right level. One of the things we’ve discovered over the last two years of doing a lot of this hiring help is that we can officially call BS on the idea that you shouldn’t hire an intern to do your social media management work.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Commerce Explained

Social Media Citizens

Just found this great video by WeExplainVideos called Facebook Commerce Explained – a simple review of the new trend that is changing business for good. It is a simplistic review, but that is what industry really needs at the moment as there are so many CEO who can’t still get it that Facebook can influence and will influence their sales.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Six Easy Steps for Measuring Marketing

Spin Sucks

This guest post is by  Adam Boatsman. should preface this blog post by telling you I’m an accountant. know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks ; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They know marketing. know accounting.

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Twitter for Lawyers

Janet Fouts

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. The slides will be added below as well. Twitter and privacy.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Are You Contrasocial?

Small Business Mavericks

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment. As I’m using the word, “antisocial&# means an underlying philosophical bent against socializing. This represents the common usage of the word. That doesn’t really cut it. That is, personable. Be sociable.

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. – increase your brand visibility.

Four Billion Reasons You Need a Facebook Page

Spin Sucks

Last month marked big news in the Internet world. Google reached one billion unique viewers. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month). Yahoo 689 million (10.8 percent decrease).

Do Great Work (and celebrate your customers)

Firebelly

Have you heard these before “let’s make a lot of money and then do something for the community&# or “if we get the right branding, we’ll get some great customers. &# I’m sure you’ve heard some variation of these. Or hinging success on some new marketing strategy – if we do the right seo, or the right social, or the right video. If, if, if. Right?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Does your mother know what you do on Facebook?

Social Media Citizens

Summer is finally here, not only outdoors, but also on the Net. Profile pics on Facebook are losing clothes, and users are starting to show their six-pack. Sometimes, this swap is too obvious that makes me wonder if I am logged in Facebook or a dating network. The flirting factor is turning into one of the keys of FB. Thus it’s hard to ignore sexting as a cultural phenomenon. Let’s wait and see.

Gary Vaynerchuk (@garyvee) Answers Tough Questions

Geoff Livingston

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk ‘s similar opinions about PR Firms in his book.

The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers.

Global Map of Social Networking [INFOGRAPHIC]

Social Media Marketing

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me - an infographic. The legend that outlines social network penetration by country, enlarged for more clarity: Are there any surprises for you in here? tools global social media

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Exclusive: Domainer Returns Domain Name to Amazon’s Jeff Bezos

Bill Hartzer

Domainers, those who buy and sell domain names for a living, are not all evil. There are plenty of domainers that are smart business people, and then there are those who have a heart–like Bob Olea, who recently bought the domain name JeffBezos.com at an aftermarket domain auction and returned it to its rightful owner: Jeff Bezos of Amazon.com. Such an interesting and fun group!&#.

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Does the Great Gatsby Live on Empire Avenue?

Spin Sucks

Today’s guest post is written by Geoff Livingston. It was the Roaring Twenties. He was wealthy and threw great parties. He may have been a celebrated character, but Jay Gatsby was also mysterious and unknown. F. Scott Fitzgerald’s fictional nouveau-rich millionaire died at the hands of a jealous husband. Though the Great Gatsby was famous, very few people attended his funeral.

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