Sat.Jun 18, 2011 - Fri.Jun 24, 2011

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How Old is the Perfect Social Media Expert?

Almost Savvy

So, there I was. Listening in on an fascinating conversation online with one of the business world’s most well known thought-leaders, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer. His wisdom and perspective on the importance of respecting and empowering one’s employees and customers were inspiring. Really?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

What Does It Mean to “Know” Someone?

Debbie Weil

I posted a "gentle heads-up" on my Facebook page to announce that I’m slowly weeding out "friends" I don’t "know" or at least have some connection with. As I put it: "I joined fb four years ago and initially said yes to every request. But now I want to limit my friends to those with whom I have some meaningful connection, either online or off.". Not clear enough. draw a blank.

Webnation TV Appearance

Jason Yormark

Certainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Interestingly I had no idea the show was live and not taped, and didn’t find out until about a 1/2 hour before the show. Social Media

Social Media Automation 101

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Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

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Why Mashable’s Comment System Fails

Ari Herzog

There is no denial that Mashable articles are trendy and to the point, but so are articles on Techcrunch , ReadWriteWeb , and the Business Insider. Whenever something newsworthy breaks, all four sites (and others) typically fight each other to be the first to publish that article. The sites also fight for the most amount of comments, retweets, and social shares. Until now. Faster loading pages. 2.

Four Reasons You’re Not a Media Company

Spin Sucks

At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Most companies are not building a hub for traction.&#. And guess what?

How to Hire for Social Media Management


Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. Hire at the right level. One of the things we’ve discovered over the last two years of doing a lot of this hiring help is that we can officially call BS on the idea that you shouldn’t hire an intern to do your social media management work.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Are You Contrasocial?

Small Business Mavericks

WebProNews has a very thoughtful article about corporate brands trying to use social media and failing to engage. The article asks if these companies are “antisocial.&#. It’s a question worth asking and I think in many cases, they are. But I prefer to use the word “contrasocial&# to describe the way these companies operate in the social media environment. As I’m using the word, “antisocial&# means an underlying philosophical bent against socializing. This represents the common usage of the word. That doesn’t really cut it. That is, personable. Be sociable.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

PWB Marketing Blog

Foursquare Has Hit The 10 Mill Mark [infographic]


Tweet Foursquare has just announced on their blog that they have reached 10 million users, thus being the first location-based social network to do so. For Foursquare, it’s a major milestone to have 10 million users. It shows that the service for sure has gained a foothold, not only among early adopters but also among the general public. The Hardcore Facts In An Infographic.

Twitter for Lawyers

Janet Fouts

If you are at the panel tonight for Hastings School of Law please let me know what you thought of it in the comments. It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. The slides will be added below as well. Twitter and privacy.

A World Gone Social

Learn how companies must adapt to survive.

The Ultimate Guide to Keyword Research

Viper Chill

Utilising the power of the keyphrases that people use online has enabled me to make a full-time income since February 2009. I’ve spent the last two and a half years of my life doing nothing but using my own tactics, coupled with powerful resources, to analyse industries in order to get more website traffic. And, in-turn, make more money. This is known by many as Keyword Research. Ready?

Six Easy Steps for Measuring Marketing

Spin Sucks

This guest post is by  Adam Boatsman. should preface this blog post by telling you I’m an accountant. know, I know, what the heck does an accountant know about marketing? Maybe not much, but I do know how to measure. Measurement is an ongoing topic at Spin Sucks ; one that Gini Dietrich and the team of guest bloggers discuss at length. Which is great! They know marketing. know accounting.

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Facebook Commerce Explained

Social Media Citizens

Just found this great video by WeExplainVideos called Facebook Commerce Explained – a simple review of the new trend that is changing business for good. It is a simplistic review, but that is what industry really needs at the moment as there are so many CEO who can’t still get it that Facebook can influence and will influence their sales.

How to Obtain More Views on Your Facebook Page [presentation]


Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. – increase your brand visibility.

Social Media Marketing GPS

Gary Vaynerchuk (@garyvee) Answers Tough Questions

Geoff Livingston

In the above video, Author of The Thank You Economy Gary Vaynerchuk answers five questions about his views on consultants and social media. These questions are a follow up to both his controversial TechCrunch interview where he said 99% of social media experts are clowns, and Gini Dietrich’s blog post questioning Vaynerchuk ‘s similar opinions about PR Firms in his book.

The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. agree an industry isn’t a living, breathing person (as he puts it), but the industry does rank at the bottom of professions, with used car salesmen and lawyers.

Exclusive: Domainer Returns Domain Name to Amazon’s Jeff Bezos

Bill Hartzer

Domainers, those who buy and sell domain names for a living, are not all evil. There are plenty of domainers that are smart business people, and then there are those who have a heart–like Bob Olea, who recently bought the domain name at an aftermarket domain auction and returned it to its rightful owner: Jeff Bezos of Such an interesting and fun group!&#.

Global Map of Social Networking [INFOGRAPHIC]

Social Media Marketing

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they called Global Web Index LITE. Today, they shared their latest work with me - an infographic. The legend that outlines social network penetration by country, enlarged for more clarity: Are there any surprises for you in here? tools global social media

How to Be Social: A Social Media Manifesto

Successful social media marketing to moms | Sherrilynne Starkie

Sherrilynne Starkie

Four Billion Reasons You Need a Facebook Page

Spin Sucks

Last month marked big news in the Internet world. Google reached one billion unique viewers. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month). Yahoo 689 million (10.8 percent decrease).

Living, Breathing Brand Marks and Logos


Let’s chat about branding, specifically one trend I’ve been watching lately. “Consistent&# and “logo&# are often words applied together in branding, as in a logo should never deviate from the set colors and shapes that it was designed around. After all, many of the reasons a logo is designed is to bring recognizable consistency to a brand. What’s the benefit?

Will Brand Domain Names Be A Small Business Opportunity?

Small Business Mavericks

I know Frank Reed says a recent ICANN ruling that will allow large corporations to purchase their own domain name extensions for their brands will only be available for the big guys – small businesses won’t be able to afford it. However, I can see opportunity here for small businesses. Where there are domain name extensions, there will be domain names. So, for instance, imagine Samsonite applying for one of these branded TLDs and paying the fee. Who will be allowed to have a.samsonite domain name? I’d imagine anyone that Samsonite allows to. What do you think?

8 Stupid Simple Social Media Tricks to Boost SEO

Dispelling Misconceptions About Bloggers


I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong. I’m ready to dispel these myths – right here, right now. Photo Credit. Bloggers Do Other Things Besides Blogging.

#FollowFriday: Abbie Fink

Spin Sucks

I met Abbie Fink in Naples (Florida, not Italy), gosh, four years ago? We were there for Counselors Academy and I had flown down a day early to help my co-chair Ben Wheatley with whatever committee we were working on at the time. But, that first night, he had an executive committee dinner and I was stuck, alone, in the hotel. He suggested I call Abbie to see if she wanted to have dinner with me.

Do Great Work (and celebrate your customers)


Have you heard these before “let’s make a lot of money and then do something for the community&# or “if we get the right branding, we’ll get some great customers. &# I’m sure you’ve heard some variation of these. Or hinging success on some new marketing strategy – if we do the right seo, or the right social, or the right video. If, if, if. Right?

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#.

Maximizing LinkedIn for Business