Our SocialFish consulting work is all about building capacity internally for organizations to manage the work of social media management. This year, we’re seeing a huge upward trend in associations hiring headcount for social media-related roles, which is a great sign. We’ve helped the National Association of Childrens’ Hospitals and Related Institutions (NACHRI), the National Society of Accountants, the Association for Corporate Counsel, and the American Society of Civil Engineers, for example, hire positions from interns to Social Media Directors. Hire at the right level. MORE >>

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. Image credit: Spin Sucks. MORE >>

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.]. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricks MORE >>

Most corporation are obsessed with having a plan. The plan is supposed to explain strategies, initiatives and actions that produce a desired result. Much of the plan is tied to financial forecast which is used to communicate “planned results&# with investors, markets, employees and suppliers. The “planing process&# usually includes an assessment of all the related factors that influence the business. Once completed metrics are usually established to measure whether the collective actions of the organization are in fact creating the desired results predicted in the “plan. MORE >>

I’ve noticed that many of you hate to toot your own horn. Marketing your blog, promoting your posts, and advertising ranks right up there with Congress, mowing the grass, and eating barley. The problem is that you need readers – lot’s of them. Readers create pageviews for advertising. Readers retweet and follow you. Readers comment on your posts. Since only 1% of readers actively engage, you need a healthy pipeline of them to keep your blog moving forward. But… You can’t get these readers by hoping for them. Friend, you gotta go out there and get them. Guest Posts. MORE >>