Sat.Mar 19, 2011 - Fri.Mar 25, 2011

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Disclosure And Facebook’s Social Plugin

Dave Fleet

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. At the time, while reviewing the business implications of the new Facebook plugin , I wrote: “There’s lots of potential for confusion, and controversy, when people realize their comments don’t just reside within the protective, search-resistant walls of Facebook.

Privacy 333
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3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?

Brands 289
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Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter.

Twitter 279
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Quickstart Guide to Social Media [infographic]

Mindjumpers

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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My foursquare stalker: Chapter 2

Socialized

On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. I considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a.

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3 Powerful (and free) Tools to Measure Brand Awareness

Harp Interactive

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?

Brands 289

More Trending

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Facebook Launches Questions

Mindjumpers

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. And now Facebook has launched Questions after Quora has been buzzing for a while.

Questions 267
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DoGooder Video Award winners announced at #11ntc!

SocialFish

…and the winning videos are so great I just have to repost them. If you didn’t have a chance to before, check out the other 12 finalists. Next year, I hope you apply!! Best Thrifty Organization Video: The Watershed Management Group. What do they do? &# We offer an adaptive, collaborative approach to developing sustainable solutions wherever we may work.

Video 225
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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

Insurance 213
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The Secret Behind Good Networking

Waxing UnLyrical

Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0. There’s a dirty little secret in the communications world though: Networking is a joke. I’ve come to this conclusion after really thinking about what “networking” means.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Quickstart Guide to Social Media [infographic]

Mindjumpers

Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. I found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance.

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Please Stop Using Social Media, Mom

Firebelly

This week’s must-see YouTube Tuesday video is a funny after school special parody about a mom who gets addicted to social media called Please Stop Using Social Media, Mom. Check it out and let us know what your favorite line from the video is. One of my personal favorites? “I know I can learn to Like things in real life again.&#. [Video URL: [link] ].

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Is the Twitter RT irrelevant?

Socialized

Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? I think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter accounts (not all active), with.

Twitter 203
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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Starbucks has 20 Million Fans On Facebook

Mindjumpers

Tweet. Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “ Starbucks “ This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. This makes Starbucks the second most popular commercial page after Coca-Cola. According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its

Facebook 258
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How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. (Well, actually he’s fixated on many things, but one thing kept coming back to me.). Howie really really really believes in blogs being mobile friendly.

Mobile 183
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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since.

Mobile 177
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When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Memolane’s Success at SXSW

Mindjumpers

Tweet. Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. You can follow her on Twitter at @ibeniben. Thanks to Stig Lommer’s Scholarship and DRRB , this year will take Iben around the world to do research and interviews with stakeholders within social media.

Nielsen 218
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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate.

Research 172
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Social Organizations Are Patient

SocialFish

Quick. We need more members. Go do social media and get me some. I don’t ever here this stated verbatim, but I hear the theme frequently. And you can swap out “members&# with words like profits, donations, revenue, growth, innovation, good employees, and a host of other terms. It’s like we’re tired of hearing how awesome social media is.

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Death on foursquare: final chapter

Socialized

As I guessed in my first post, my recent foursquare "stalker" experience was a PR stunt for ifidie.net, a Facebook app that allows users to create messages that will be distributed when they die. The caller who spoke to me when I was at Great Bear in Los Gatos unfortunately.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Maroon 5 Live Streamed Interactive Music Session

Mindjumpers

Tweet. Maroon 5 and Coca Cola have come together to promote the band’s new song. The thing is – it hasn’t been made yet. For one 24 hour-long session, starting tomorrow March 22 at 5pm GMT, Maroon 5 and Coca Cola invite all fans to interact in the making of the new song. Among other, they use Facebook to reach out to people with the call “ Your questions, your choices: you inspire the band as they compose and record an original song, start to finish”.

Analysis 215
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Are You A Leader Or A Manager?

Waxing UnLyrical

Guest post by Shanan Sorochynski. A big part of my job is tied to supporting our university’s leaders. But I’ve never stopped and thought about what leadership really is. Fortunately, the faculty, staff and students are always around to enlighten me. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institutio

Flickr 168
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Google, Android, and the evolution of mobile

SocialFish

Maddie did a quick post about Google for Nonprofits. At the event where they shared information about the new program, they did some demos of Google Maps, Google Earth, and YouTube. They also did a demo of the mobile products they are developing, which inspired this post. The metaphor they used–your mobile phone now has eyes, ears, skin, a voice, and it knows your location.

Mobile 165
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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

Preparing for the Ignite DC talk I gave recently was surprisingly challenging. Presentation junkies think of Ignite as a mini- TED , which ratchets the pressure up considerably. Like TED and TEDx talks (15 minutes), five-minute Ignite presentations are regularly given in dozens of cities around the world. Every Ignite talk follows the same format: five minutes, 20 slides, with slides advancing automatically every 15 seconds.

How To 180
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Highlights: Tips, Best Practices & Infographics

Mindjumpers

Tweet Once again, it’s time to take a look back at the most popular blog posts from around the last month. This time, I have chosen the two most popular posts giving tips on how to navigate in social media, the two most popular cases that can be inspiring best practices for companies and brands – and of course also two of the most popular infographics that we have posted on our blog.

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ITV's coverage of Isle of Man Twestival | Sherrilynne Starkie

Sherrilynne Starkie

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Ask Your Audience – Facebook Tweaks “Questions”

Firebelly

Another day, another announcement from Facebook. The enormous social network has attempted to take on websites like Yahoo in the past (whose own Questions feature is popular all over the web), but this time Facebook is hitting it at a different direction. Now, when a person or a Page posts a question, they show up and are now answerable directly in the News Feed.

Questions 156
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Med

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Maroon 5?s Live Interactive Session – 5 Hours Left

Mindjumpers

Tweet So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways. On their site you can see the real-time struggle, happiness and every step of the song that is created. Participate by a tweet.

Nielsen 205