Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. found this neat infographic, which I think covers some crucial elements. It is often my impression that someone within communications or marketing inside an organisation set up for instance a Facebook page without having thought through a plan for content and maintenance. Or often also without the proper ressources to back up the initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. MORE >>

Successful campaign management is a combination of strong skills and properly tuned technology. If you are attempting to build or grow smart campaign management inside your organization, you’ll need to focus on the two parallel paths of developing the practice of campaign management while helping tune the technology to enable best practices in campaign management. Here we’ll focus on the Practice MORE >>

Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together. At the time I told him I had an idea and to let me get some things organized and get back to him. Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here! It’s finally here! It is written with the c-suite leaders in mind so, if that’s not you, perhaps you can buy it as a gift. The authors include: Gini Dietrich. Danny Brown. Scott Smith. Bob Reed. MORE >>

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. She points out, “If you’re you online, you’ll be you offline.&#. tend to agree with this assertion, but her post definitely got me wondering about online identity from a cyberpsychology perspective. What are we really up against (against ourselves) in the way we behave on social networks? Image:   Erica Hart via Flickr,  CC 2.0. No one can see or hear you. MORE >>

Knowing that more blogs are read at the beginning and end of the week, I always try to start and end my Sunday through Thursday posting sequence with meaty posts. This will be an exception in that fewer words are necessary to share this idea that I believe is quite powerful, while also being especially universal.  . Why I Read Blogs Outside of My Industry. In addition to the many tech and small business blogs I read, there are a few others with an entirely different focus that I consume - such as GalleyCat , a blog whose focus is book publishing. . Use That Awareness for Productivity. MORE >>