Sat.Mar 19, 2011 - Fri.Mar 25, 2011

Trending Sources

Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Laura clearly disagreed with my perspective that this practice is often seen as rude. It is intimate.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

As many of you know, I’m a work at home mom who operates as a consultant, ad sales manager for Mashable, and soon-to-be startup founder all from one single Dell laptop which I use as a desktop. Having a home office is both a blessing and a curse; the ability not to commute makes my life easier and saves me about 3-4 hours per day. Hopefully, they’ll do the same for you. Gmail. Filter!

Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage? Public Relations

Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists

Spin Sucks

Patrick Garmoe , serves as content and social media strategist for PureDriven , a digital marketing strategy company in Duluth, Minnesota. spent 10 years as a reporter in the BT (Before Twitter) era. Now as a social media strategist and public relations professional, I’ve found Twitter to be my primary and most successful method of building and maintaining relationships with reporters. Skeptical?

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

My World Isn’t Necessarily Your World

Waxing UnLyrical

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). I was pretty sure that I would overwhelmingly start seeing tweets related to the disaster, as more and more people in different time zones found out about it. I did. Mine… or yours?

How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

Preparing for the Ignite DC talk I gave recently was surprisingly challenging. Presentation junkies think of Ignite as a mini- TED , which ratchets the pressure up considerably. Like TED and TEDx talks (15 minutes), five-minute Ignite presentations are regularly given in dozens of cities around the world. And the same approach to subject matter: "Enlighten us, but make it quick."

Quickstart Guide to Social Media [infographic]


Tweet Getting started with a social media initiative does not necessarily require a lot. Yet there are some vital considerations to go through before getting on board. found this neat infographic, which I think covers some crucial elements. Or often also without the proper ressources to back up the initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing.

Facebook Is Becoming Walmart

Spin Sucks

One of the things I love about Europe (ok, France in particular) is the food shopping. They still go to the marché in Europe, an open street market, and buy meat from the boucherie, bread at the boulangerie, and cheese from the fromagerie. It’s worth it to go out of your way and make your purchases from people who are passionate about what they are doing. even wonder if it will become its downfall.

9 Ways to be more visible in social media

Janet Fouts

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. That was before there were 90 million tweets per day and 60 million Facebook status updates a day. Nowadays I’d say the shelf-life of a tweet is more like 2 minutes.

The Challenge of Authenticity in Social Networking

Waxing UnLyrical

Guest post by Erica Holt. How easy is it, really, to be authentic online? I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. She points out, “If you’re you online, you’ll be you offline.&#. What are we really up against (against ourselves) in the way we behave on social networks?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Launches Questions


Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. But the new feature will hardly threaten Quora’s user base.

Dear CEO: Letters to the C-Suite

Spin Sucks

Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together. At the time I told him I had an idea and to let me get some things organized and get back to him. Well, it was nearly a year in the making and the book includes more than the two of us – 32 people, in fact. But it’s here!

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Facebook Stores Deliver Sames Sales Rates as Web Sites


According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerce&# was created in conjunction with Adgregate Markets , a leader in distributed Web commerce that creates Facebook storefronts for its customers.

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The Secret Behind Good Networking

Waxing UnLyrical

Guest post by Matt LaCasse. hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0. The general concept I get is walking around a room, drink in one hand, stack of business cards in the other, trying to meet as many people as possible.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Why Starbucks has 20 Million Fans On Facebook


Tweet. Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “ Starbucks “ This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. This makes Starbucks the second most popular commercial page after Coca-Cola. So what is it that Starbucks is so good at?

Is Happiness the Same As Being Dumb?

Spin Sucks

Are happy people dumb? just read that phrase in a Harvard Business Review blog and was offended. Because I’m happy. And I’m not dumb. But, of course, it enticed me to read on. The blogger, Shawn Achor , says, These sentiments are  not uncommon. believe we have a cultural assumption that happy people are anti-intellectual, delusional, or shallow. Here’s part of the problem.

How to Easily Remove Any Facebook Application


Facebook, center of the online universe. As the single most popular social networking website ever created, it has become a major hub for communication between friends, family, colleagues and even strangers from across the world. It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. How to Get Rid of Applications. Digg this!

Please Stop Using Social Media, Mom


This week’s must-see YouTube Tuesday video is a funny after school special parody about a mom who gets addicted to social media called Please Stop Using Social Media, Mom. Check it out and let us know what your favorite line from the video is. One of my personal favorites? “I know I can learn to Like things in real life again.&#. Video URL: [link] ]. Other YouTube Tuesday Posts.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

I’ve Been Putting Off Writing This Post on Procrastination

Spin Sucks

Ken Jacobs is the principal of Jacobs Communications Consulting LLC, which coaches communication leaders. Ok, that’s not completely true, but I hope that headline got your attention, and perhaps you saw a little of yourself in it.  If so, you’re not alone. It’s estimated that up to 20 percent of people are habitual and chronic procrastinators. But it’s no laughing matter. Just pick the color. 

Disclosure And Facebook’s Social Plugin

Dave Fleet

A few weeks ago Facebook introduced its new Comment Box plugin, allowing companies and individuals to connect comments on their owned properties to their Facebook presences. My colleague Suzanne Marlatt flagged the way the National Post is addressing the issue on its site. The first line links to a full page of information on the commenting system. What other examples have you seen?

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. News can travel extremely fast through social media.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Build a Six-Figure Blog Without Anyone Knowing

Viper Chill

This guide is going to reveal the concept of Email Blogging, a strategy which I personally think is one of the easiest and most profitable ways to make money online. The idea behind Email Blogging actually came to me by mistake. total accident. It was email marketing (or, a friend of mine who uses email marketing) that led to my accidental discovery. The concept is quite straight forward. Right?

On Twitter? Change Your Settings

Spin Sucks

Twitter FINALLY has created HTTPS settings. If you’re on Twitter, I recommend (if you haven’t already) getting on there and changing your settings stat. This will encrypt your account information when you’re tweeting on an unsecured. WiFi network. 1. Log on to 2. In the upper right-hand corner, where you see your Twitter handle, click the triangle and scroll to settings. 3. Click settings and scroll to the bottom. 4. Click the box next to “Always use HTTPS.&#. 5. Click save. 6. You’ll have to re-enter your password. Then it’s complete! HTTPS

Advantages Of The New Functions Of Facebook Fan / Business Page And iFrame - Social Media

Social Media Network Marketing

Change is constant; and in the case of Facebook, change, definitely is consistent. By now you will have noticed that all Pages on Facebook will have been upgraded to the new format. This goes for even those Pages that may have not opted into the new look some time back. The new Pages have a lot of advantages with them, especially for the Page Administrator / Community Managers. These functions definitely are useful for brands and business in touching base with their Community Members. The fact that you post as a brand / business makes people directly click onto your Page and arrive at your end.

Is the Twitter RT irrelevant?


Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter accounts (not all active), with

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

Four Ways to Charge for Content

Spin Sucks

On Friday, I received an email from the New York Times telling me, that as a subscriber, I now have the option to get my news on my phone or iPad and that they’re going to begin charging for that news. My first reaction was, “GOOD! So if I read your content and you’re now going to charge me, I’m cool with that. And that opened the can of worms. That’s right.

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing. Well, actually he’s fixated on many things, but one thing kept coming back to me.). Howie really really really believes in blogs being mobile friendly. The font was tiny.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been

My foursquare stalker: Chapter 2


On Wednesday, I had my first experience with a foursquare stalker when a stranger called me at the Great Bear Cafe in Los Gatos, California after I did a 4sq check-in. considered the whole thing harmless if not a little strange. Today, it happened again when I checked into a

Bootstrapping Your PR

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Danny Brown , the co-founder at Bonsai Interactive , founder of 12for12K , and all-around good guy (most days). He asks: What are your top three tools if you’re a small business and want to bootstrap your PR? give you two tools in the video, but leave the third to you.

10 Awesome Slideshares of Social Media Marketing

Koka Sexton

I love living in the age of the internet. I’m a huge fan of the site Slideshare. Its almost become my new addiction and by far has consumed more of my time recently than my past obsession with StumbleUpon. I’ve become a student of social media and recently a teacher of the Social Selling University. Social Media Measurement. View more presentations from Kelsey Ruger. Social Media.

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 1 In 10 Friends Notice Your Facebook Wall Posts. By Jackie Cohen Now this one-in-ten result comes from groveling for likes. Without that, the potential that someone might notice a post and click through drops way below ten percent. 13 Nuggets of Greatness from The Thank You Economy.

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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

You've probably heard the phrase “The best way to accomplish a large goal is to break down into small manageable tasks.” The idea holds water, or soda or a Belvedere

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#FollowFriday: The Friendly Blogger

Spin Sucks

You know how, when you set out using the social tools, you really have no idea what you’re doing, let alone what kind of brand you’re going to build? That was just me? Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. Not only is she friendly, she’s hysterical. But my point is that Lisa does everything by the book and she tells it like it is.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry. But the last scheduled chat was on a day when a lot of folk were heading back from this year’s SxSW conference (or festival, or whatever you want to call it) and it didn’t seem to make sense to hold it when many of them couldn’t participate. Right.

DoGooder Video Award winners announced at #11ntc!


…and the winning videos are so great I just have to repost them.  If you didn’t have a chance to before, check out the other 12 finalists. Next year, I hope you apply!! Best Thrifty Organization Video:   The Watershed Management Group. What do they do?  &# We offer an adaptive, collaborative approach to developing sustainable solutions wherever we may work. Green Infrastructure.

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