Every time people share an event from Eventbrite with their friends and contacts in social media or by email, they generate $1.78 in ticket sales. This figure comes from a recent study by the event ticketing site which analysed their user data and how shares in social media and by email tracked back to ticket sales. This is a surprisingly powerful number and shows the growing importance of social shopping – using recommendations in social networks and online communities to influence purchase decisions. How much is a social media share worth? in ticket sales. in ticket sales. Email: $2.34. MORE >>

Wendy Boyce. In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  In that report, there is also a section on social media usage by job function. I found the results to be interesting and daunting all at the same time. As companies continue to adopt social media marketing as a viable practice, so must the number of employees inside an organization using social media increase. Next in line, and at an almost equal usage  of approximately 67%,      were Human Resource professionals.  The proof is in the numbers.  MORE >>

As some of you know, it’s my birthday today, so I’m taking some downtime and spending the weekend getting pampered (hopefully!). But I just wanted to share this with you first, as it was a little surprise and it made me smile. Nice job, Google! Have a great and safe weekend, guys, and see you online soon (and thanks to everyone for the birthday wishes on Facebook and Twitter). You’re awesome! MORE >>

this is a guest post by Erica Holt. By now you've most likely heard of Google Instant, a search enhancement that shows search results as you type. Image: Greig Christie via Flickr, Creative Commons. Since Google Instant's launch just MORE >>

Try teaching social media to someone who still looks at this day after day. If it wasn’t for my brother and I, my mother would still have a VCR that blinks 12:00 because she couldn’t figure out to change the time on it and never saw any desire too.  Despite fixing it every time I was there, she never saw a problem with it. About five years ago, I finally bought her a DVD player and upon opening the box, I was greeted not with a “thanks!&# but a “why do I need this? Our VCR works fine.&# Merry Christmas Mom! Print out their emails and schedule each day. Not good. I don’t.  MORE >>